Pure Volume, Pure Vanilla

In the social music site scene, Pure Volume stands out. It stands out for being nondescript, that is. With a white and grey on grey look, a logo that looks hidden and a plain vanilla interface, Pure Volume’s biggest trait is how vanilla it seems when compared to sites like Trig, Mog, Last.FM and iLike.

Where I see “vanilla”, others may see “streamlined”, however. The site is all about finding new artists in your area or in the genre you like. There are no loud bells and whistles, no distracting graphics, no garish designs. It is a simple search by artist location and genre to find new music. You can also search by listener to find people with similar taste in music as you.

Users of Pure Volume are sorted into Artists and Listeners. Once you sign up under the correct category, you can immediately begin searching the site for music or fellow music lovers – no mucking about with your profile beforehand required.

One thing I noticed about the site was that it seems to have some bandwidth issues. This happens sometimes as a site gets more popular, but one thing I expect when I see a site that is so plain in design is a fast load time and fast search time. It took several minutes to return my results on a simple search for Artists in my area.

Aside from load times, Pure Volume is also suffering from other issues. For example, I didn’t like that I couldn’t search “All States” for a punk band. I already know that living in the toolies means there aren’t many punk bands around, and I’d like to find music I like elsewhere, without having to manually enter each state, then search, then go back and search the next state.

They seem to have their eye on a goal, and part of that seems to be becoming known as a streamlined, efficient music site. In order for that to happen, they have some work to do on interface and bandwidth. I’ll be keeping an eye on them to see how they grow.

My original version found at Profy site.

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