Is Your Social Media Consultant AWESOME Or A Carpetbagger?
As I watch more and more people and companies jump on the social media consulting bandwagon because it looks like easy money, I cringe. These new agencies and new individual consultants have no experience, no web presence, no strategy – no clue. It pains me to think of the poor companies and people who will be taken advantage of because of a slick website or simply because they don’t know how to look for the right person.
How to find the right person changes as these new agencies learn to game the system, but here are my slides from my most recent presentation to help you choose a good match for you and your company, band or film right now. I hope this helps you navigate the choppy waters and find your perfect social media match.