Online Profile: Asset of the Future

If you follow me on Twitter then you know I have a new book in the works with co-author Jim Keenan. It’s pretty exciting stuff, and we are so excited by the work we are doing we have a panel up for SXSW 2010 based on our research as well. Voting is still open until tomorrow (9/4/09), by the way, so please go vote for the panel and comment on it as well if you would like to hear our case studies, research and thoughts in person!

The basis for the book is the simple yet heady premise that your online profile will become your greatest asset as we march toward the future. It will be worth more than your house, your car, the status of your parents, your race, your gender, your monetary background, and more. Because of the way the online world (not just social media) works as aliving breathing resume, an extension of your whole life experience, it can be leveraged continually to direct the path of your life.

Some of the things we touch on in the book:

  • Why we will have more online friends than offline friends
  • Why we will give money to strangers and date people we’ve never met
  • Why having a strong online presence will be critical to ones social and financial survival
  • The value of eliminating traditional expectations
  • The diminishing emphasis of the handshake and face to face interaction
  • The decline of the traditional resume in favor of the living resume
  • How it’s no longer about “First Impressions” but “Lasting Impressions”
  • The expectation that any online activity could be a contribution to society and your future
  • Why providing information on a “need to know” basis will no longer be acceptable
  • The shift to a global economy and the need for an online presence to compete
  • Why social media will be at the core of our daily lives
  • Online presence as validation
  • Wisdom and peril of the crowd
  • Industry and technology trends and how they will affect you
  • So much more… I’d have to disclose too much of the proprietary information in the book to list everything here, though.