The Rise of Mobile in Retail

Mobile apps can be the door to happy customers and more retail sales, but they can also have drawbacks if not researched well and done correctly.

Altimeter released a great report on where Mobile Retail stands right now, and reviews a few of the missteps as well as the inroads companies have made trying out mobile in retail.

Some successes include Starbucks, a mobile pay and use-tracking solution I personally use often because it works so well (though I don’t tend to use their mobile play app to animate their cups – it suffers from accuracy and lag issues).

I also liked the notes Altimeter made about how online retailers such as Amazon are causing ripples in the offline space and pushing brick and mortar retailers out of their comfort zone.

 

I’ve embedded the Altimeter report for you below – it has some good information you can put to use right now if you are thinking of adding a mobile strategy to your retail store.