This is a post I started in December of last year, then wandered away from for client work. There are a lot of these abandoned ideas that flounder in my drafts folder over the course of a year, and part of my December ritual is to clean them out if I deem them no longer relevant. I think this one is more relevant now than it was then, though the reason has changed. So, what did I intend to talk about? The way other people’s carelessness impacts you, and the way your own apathy compounds the error.
Since my most recent post was about leaving Facebook and already mentioned the privacy violations and user information abuses inherent in its code, let’s start with that network as our example. On Facebook, it doesn’t matter what your personal settings are for privacy. If you interact with people and brands on Facebook anywhere, in any way, your interaction is visible outside your trusted (or, in some cases, semi-trusted) network. As a user I find this infuriating, as the site design itself encourages invasive behavior and an erosion of the understanding of individual boundaries. Brands, however, love this, obviously. What is fine for you as an individual (e.g. clicking like or commenting on a stranger’s post – shown to you because a vague work acquaintance or maybe your cousin “liked” it, friending someone’s unstable family member – whom you have never met – because you think being connected tangentially on Facebook gives you permission to do so, sharing a post when it’s clearly set to “friends only” and not meant to be shared) is a violation for someone else. We wouldn’t behave that way in person, putting people’s privacy at risk (well, except photographers, but that’s a different rant), but people freely do so online. Stowe Boyd saw this challenge coming years ago when he talked about publicy vs privacy.
I contributed to this ebook/white paper on content marketing called How To Kick-Start Your Content Marketing, A Seven Step Approach to Delivering Success, created after a webinar I did with Mike Lewis of Awareness, Taulbee Jackson of Raidious and Paul Gillin. Enjoy, and thanks to Skyword for gathering our thoughts together for the book!
At the request of many friends and family members, as well as folks on social networks I see struggling as Timeline on Facebook is rolled out to everyone, I made this quick video tutorial.
In under ten minutes it will help you regain control of your Facebook privacy, tame your news feed and silence noisy updates and ads. In the next video, we’ll cover even more in depth ways to be private on Facebook when not using Facebook at all isn’t an option for you.
Google has a lot of hidden gems. Sometimes the best gems disappear (we really miss many toys found in Google Labs that have been deprecated, for example), but their Apps Gallery has staying power.
One of the tools I didn’t mention in the most recent book, Social Media Metrics for Dummies (available June 2012), is the Google Analytics Apps Gallery. This book is designed to teach you metrics fundamentals and get you started on your measurement journey, or to increase your skill set if you’ve been taking a DIY approach to metrics for a while. Once you’ve got some metrics under your belt, you might find some of the tools here helpful.
Even more important, however, is the ability to list your tool if you are an app maker building a tool around metrics. That link takes you to the submission form to get your app listed in the Google Analytics App Gallery. From there, you want to try to get listed in Editor’s Picks – this is achieved by good reviews and good ratings of your app by users.