Posts Tagged: awareness

Wrap Post: From Dummy to Genius Metrics Webinar with Awareness

Seminar on Metrics for Awareness

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(Having trouble viewing the slides? Try this link.)

I had the pleasure of presenting a webinar on social media metrics for a group of people* via the Awareness Inc. webinar series this week. This is the second webinar I’ve done with Awareness and I enjoy it every time. The people who sign up are always engaged and ask fantastic questions.  I know there is a recording on Awareness, and you can grab it here.

I was asked to create a list of the tools I mentioned. I only touched the tip of the iceberg with tools listed and the potential of metrics in the webinar. An hour is so short when you’re discussing such an important and comprehensive topic! (By the way, Walter Schärer attended from pretty far away and took some fairly good notes, linked here for your reference. If you also took notes, let me know and I’ll link to your post.) Regarding tools, there are many, many more tools in the book, and instruction on how to create many of the metrics we discussed (available here), but here are those tools I was able to mention this week for you:

1) For more information on the reverse tracking of the metrics of Occupy Movement sites that I mentioned to illustrate my point that metrics is a two-way street, I refer you to Tim Lebert’s post detailing his findings

2) Awareness, Inc’s Hub

3) Google Analytics

4) KISSMetrics

5) Ripples (Google Plus)

6) SocialStatistics (Google Plus)

7) Bit.ly (Twitter, etc – URL shortener with stats)

8 ) Ow.ly (Twitter, etc – URL shortener with stats)

9) HootSuite(see above)

10) TweetReach (Twitter)

11) Page Lever  (Facebook)

12) Edgerank Checker (Facebook)

13) TubeMogul (Youtube – uploader with stats – now called OneLoad)

14) PinReach (Pinterest)

15) Pintics (Pinterest)

16) Pinerly (Pinterest)

17) Pinpuff (Pinterest)

18) MailChimp (Email)

19) Constant Contact (Email)

20) WhatCounts (Email)

21) Localytics (Mobile)

22) Google Alerts (Competitive Intelligence)

23) Search Alerts for Ebay (Competitive Intelligence)

24) Advanced Twitter Search (Competitive Intelligence)

25) Slick RSS (Competitive Intelligence – any RSS reader will do, pick your favorite)

26) ChangeDetection (Competitive Intelligence)

27) HowSociable (Competitive Intelligence)

28) SocialMention (Competitive Intelligence)

29) Majestic SEO (Competitive Intelligence)

30) SEO for Chrome (Competitive Intelligence)

31) W3 Patrol (Competitive Intelligence)

32) W3 Techs (Competitive Intelligence)

33) Regular Expression Checker (Competitive Intelligence)

34) GA Data Grabber from MTAnalytics

35) Christopher Penn (Great source of actionable info)

36) Avinash Kausik (Great source of info)

37) Radian6 (Metrics + Sentiment)

38) Custom Scoop (Metrics + Sentiment)

39) Quantified Self Movement (Metrics Outside of the Box)

40) Nicholas Felton (QS Example)

41) Fitbit (the device I use to track exercise, sleep, etc)

*And by “group of people” I mean well over 1000 signed up. Thank you so much, that was an honor.

I use Creative Commons Search to find awesome, available for use images for my slide shows. Credit for the images that made this slide show more awesome go to:

Marc_Smith, Adbusters, Seattle Municipal Archives, NASA Goddard Space Flight Center, Search Engine People, craigCloutier, Anonymous9000, klipfolio, mtanalytics, stockerre, filmnoir 1, Nicholas Felton

PodCamp NH 2011 Wrap Up

Thank you all so, so much for coming to join us at PodCamp NH 2011! It was a wonderful day made all the more fabulous because you were there. We had 73 people sign up, and all but 15 showed – plus 3 extras who signed up at the door. It was the perfect turn out, making each class small enough to really dig in and meet your classmates and learn while creating an event that was full of amazing people to connect with.

I’d like to thank Erika Murphy and Jaime Sax of The Common Man in Ashland for handling our large group of 30 (plus two other groups that showed up at the same time, which meant the staff handled serving roughly 100 people who all came at once!) with grace and cheer. Thank you for the unexpected yet appreciated appetizers and for hosting us. The meatballs and the mac and cheese pizza were a hit.

I’d also like to thank Leia Brigham and the New Hampton School. The campus is lovely and inviting and makes PodCamp NH that much better just by inspiring us to learn. The WiFi held up under the strain, and the food got rave reviews. Having healthy, plentiful options for snacks and lunch for every person there, vegan and vegetarian included, was welcoming and kept us fueled up for the day.

I’ll be pulling links to your content here as I find it, in no particular order. Overall the tweets about PodCamp NH were fun and engaged with everyone learning and having a good time. We even played a (short) game of Quidditch and had a rousing Battledecks session. We had attendees from as far as Canada (Brian Rotsztein), Rhode Island (Bruce Garber) and Massachusetts (Tom and Reiko Beach, Chris Penn, Michelle Wolverton, Amanda Narcisi) as well as far flung parts of NH (Kevin Micalizzi and many, many more, some but not of whom show on this list). I left the day feeling energized, and I hope you all did also.

I’d love it if you chimed in on the comments here to remind people how to reach you, what you do, what you’re interested in and where to find you so we can help keep your connections going long past PodCamp NH.

Do you have photos of PodCamp NH? We have a Flickr Pool for PodCamp NH that you can add your photos to. Need an invite to add your pics, just ask!


Bruce K Garber made a “PodCamp NH in 137 seconds” video for us on his site at BruceKGarber.com

Kirk Membry of Moss Creek Media grabbed a panoramic photo of the PodCamp NH 2011 kick off for us

Diane and Steve Brogan did a nice PCNH recap over on MomPopPow

PodCamp NH attendee (and team member) Sandra Rand talks about Bud Thorpe from SOPHA‘s session on Photography for your Phone

Miriam Wilcox from food blog Sometimes I Veg had lots of great things to say about the wonderful food options for PodCamp NH from New Hampton School.

Special thanks go to Magnitude Media for being the main sponsor this year, and to Awareness Inc for kicking in as well. We also had raffle giveaways sponsored by Diane Vautier (who made gorgeous bags and other items from last year’s shirts – amazing), head sets and speakers from Jabra US, two cards from Eye-Fi, gift certificates from the Tanger Outlets in Tilton, and salsa and chips out from local NH company Mitchell’s Fresh Salsa (if you missed the salsa and chips, you can friend them on Facebook to find out where to try it out). Also, many thanks to the team who helps pull this off each year.

Some of the Twitter Buzz about PodCamp NH:

 

http://t.co/TuGhZiE #pcnh had a most awesome day at podcamp nh. Thanks everyone!Sun Aug 14 02:21:09 via HTC Peep

 

 

Going to be at my 2:30 #PCNH session, How to Market Your Podcast? Get the “slides” in advance here: http://t.co/2pUFqILSat Aug 13 17:46:23 via Twitter for Mac

 

 

Best content on Facebook according to @AskTheBuilder: photos, ask a photo about it to get dialogue/comments going #pcnhSat Aug 13 19:06:17 via Echofon

 

 

@pcnh Thanks for a great day, here’s some robot photos! http://t.co/7xYpFa2Sat Aug 13 22:47:42 via web

 

 

Thank you for the wealth of ideas and inspiration, @leslie! It was helpful to witness the picking of your brain (& your killer shoes) #pcnhSat Aug 13 22:49:03 via TweetDeck

 

 

#PCNH @johnherman forcing us to think of what we’re DOING with SocMed – toppling government, personal growth, education, pop culture, moreSat Aug 13 15:27:19 via HootSuite

 

 

The food was unbelieveable. RT @leslie the fixed food of Podcamp NH link #pcnh http://t.co/ZYqcQSgSun Aug 14 12:56:26 via Twitterrific

 

 

You’re only as strong as your weakest link, sometimes that’s you. Pair up with the right people. @leslie #pcnhSat Aug 13 17:40:51 via TweetDeck

 

 

Thanks, @leslie @CMajor @ecc1977 @johnherman et al! Had a great time at #PCNH.Sat Aug 13 20:45:15 via Echofon

 

 

Survive by being the most responsive to change. @leslie #pcnhSat Aug 13 17:33:50 via TweetDeck

 

 

@ecc1977 @pcnh I want a Quidditch rematch next yearSat Aug 13 17:37:26 via CoTweet

 

 

Thank you 🙂 RT @leslie It’s unanimous, folks at #PCNH kind of wanted to adopt @chrisbrogan‘s folks @dianebrogan @stevebrogan 😉Sun Aug 14 12:51:06 via Twitterrific

Thank you TungleMe, Awareness and MicroArts

For sponsoring PodCamp NH 2010!

We appreciate it very much. Who are TungleMe, Awareness and MicroArts? Let’s take a look.

Tungle.me is a scheduling application that syncs with your existing calendar. Tungle.me lets you propose multiple times in meeting invitations, share calendars across systems, inside or outside your company, and create a personal scheduling page with custom availability where people can see when you’re free and schedule meetings with you. It also automatically prevents double bookings and adjusts for time zones. Your calendar alone doesn’t give you that much agility. Follow Tungle.Me’s team on Twitter!

Offering social media marketing software to the world’s biggest brands and agencies for almost ten years, Awareness prides itself on providing enterprise-grade software that is powerful, easy-to-use, and easy-to-learn. The Awareness offerings include the Awareness Social Marketing Hub, a game-chaging application that empowers serious marketers to publish, manage, measure, and engage with enterprise features like permissioning, audit trails, and team comment response across social media channels and its seven brandable Best Practice Communities which enterprises can rapidly launch to perform targeted social marketing functions. Follow the Awareness team on Twitter!

MicroArts is a brand launch communications agency specializing in branding, Internet marketing and marketing communications that are laser focused on driving new revenues through predictable ROI. As an elite team of multidisciplinary specialists, our experience runs deep in brand development and positioning; website design and development; lead generation programs, self-service online sales platforms and advanced search engine marketing. Follow the MicroArts team on Twitter!

Social Media Starts With YOU

Recently, I partnered with Awareness to present a webinar: “Social Media Starts With YOU” as part of their ongoing series.

Here is the audio:Here is a clean version of the slides without the WebEx framebar:

Links and notes requested in the Q&A:

Intel Social Media Guidelines

In response to the “doing it well for B2B” many audience members asked in the chat room why I didn’t say Chris Brogan. I adore the very smart Chris, who is very good at what he does, but I prefer to use examples of businesses outside of our social media bubble when possible. The question has inspired some research on who is doing it well for a blog post coming up, which I’ll come back and link here once it’s finished.

Note: I’m a bit head down on a client project this week, but will be coming back to add the other requested links here as I have time.

Stop Treading Water

One of the easiest ways to spot a snake oil social media consultant these days is to look and see who is still promoting “awareness” of social media. People, I’m pretty sure the planet is aware of “social media” now. Folks need real education and real help from people who have been in the trenches doing it for a long time, not “social media days” or light weight seminars devoted to awareness.

People seem to treat social media as if it were new, getting bogged down in the oil slick of shiny object syndrome, distracted by every new tool that comes along. And that’s just it – these are simply new tools for an old idea. Social media is not new (and I still hate calling it social media). Social media just looks prettier now and is easier for the average person to use. Continuing to think of it as new and to get distracted by awareness exercises will only have you treading water.

JAN 16, 1978This was the day that social

That’s 30+ years of being social using technology, folks, in a variety of ways and tools as we evolved the technology, and it doesn’t even include other social tech, like a simple phone call, a shared radio program or other ways humans have always tried to find common ground and like minded folks and increase successes. Now can we stop distracting ourselves with talk of awareness and just begin integrating this set of new tools into daily practice already?

Thanks To Our First Four Sponsors!

We’d like to thank Microsoft, Tungle and Awareness for becoming our first three sponsors of PodCamp NH 2010!

We’ll be adding logos as they come in…

MICROSOFT (Sponsor)

MicroArts (Friend of PodCamp NH)


(Sponsor)


(Friend of PodCamp)