I did a brief talk as part of a series of sessions by a very interesting and diverse group of music industry types at music 2.0 in Boston, MA this week.
I thought I’d put up the slides and record some fresh audio to give everyone a refresher.
If you can’t see the QuickTime movie below for whatever reason, Google Plus for Music is also on my Slideshare channel.
One thing I didn’t go into in my talk, mainly because it was a little advanced and I only had 15 minutes, was the Hangout With Extras feature. I highly recommend checking this out if you are an artist looking to collaborate as it pulls in Google Docs (lyrics) and other features to allow you to actively talk, chat, edit and record while in a Hangout. It’s the little blue link that appears on the “get your mic ready” page when you begin a Hangout.
Welcome to SMBNH: Circles of Influence: Google+ and How Social Media Empowers Users to Unite, Grow and Shape Communities
With a focus on large scale communications and communites as well as small scale, we explore how social media has helped nations topple, companies grow, politics change, local movements get off the ground and more. Whether it’s news regarding Libya’s conflicts or supporting a local talented artist by creating community and communication, these flexible tools help make it happen.
This month we are being hosted by Phillips Exeter Acedemy in Exeter, NH.
From their Mission page:
“Exeter seeks to graduate young people whose creativity and independence of thought sustain their continuing inquiry and reflection, whose interest in others and the world around them surpasses their self concern, and whose passion for learning impels them beyond what they already know.”
Some of our brightest stars have attended Phillips Exeter Academy and benefitted from their philosophy.
This month’s focus brings us a well rounded group of speakers as well.
The morning begins with an address from Phillips Exeter Academy, then seques into our three speakers, starting with
Leslie Poston, Founder of Magnitude Media and co-author of Twitter for Dummies, contributor to the Social Media ProBook and author of the Grande Guide to Social Advertising, as well as (coming in 2012) Social Media Metrics for Dummies, will address some of the privacy concerns faced by educators and others when building communities. Then moving on to
John Herman, Media Literacy Educator and Founder of NH Media Makers, author and polymath as well as a very special guest from Google will talk to you about building community, applying media literacy best practices and other topics related to Google +, and will demonstrate several of the Google + capabilities live during the talk.
We’ll then be closing the morning with our featured speaker:
Grant Sanborn, Director of Interactive Marketing for HCA Healthcare. Grant will speak about the challenges and best practices he’s experienced in building an online community around a 17 hospital group, including Portsmouth Regional Hospital.
There will also be a one hour campus tour of Phillips Exeter Academy immediately following the breakfast as well. We encourage you to take part.
All of us at SMBNH look forward to seeing you all there.
If you missed Online Marketing with RSS Ray on WS Radio this week, I did a segment on Twitter for Business. Listen now at:
2) On iTunes
If you ever needed a clear example of how fast social media evolves, note that on the Wednesday we recorded the show, Twitter was still feeding Google the full firehose. Two days later, Twitter pulled the firehose access to immediate tweet indexing by allowing the Google deal to expire, meaning that Google search results for tweets are now just as useless as, well, Twitter searches for tweets or Bing searches for… well, anything.
It wouldn’t be such a big deal for Twitter to kill the access (I’m betting in either bid for more money from Google’s deep pockets or as a preemptive strike against the very slick Google +), if Twitter’s own search worked well. But it really doesn’t, and hasn’t for some time. It will certainly be interesting to see how this plays out, especially in light of some of out other favorite tools, like Twellow, also revamping themselves to be less useful lately.