Posts Tagged: hiring

Hiring in the age of social media: don’t be creepy

Leslie Poston's dog Faulkner ©Leslie Poston, Not for Reuse

Leslie Poston’s dog Faulkner ©Leslie Poston, Not for Reuse

An interesting question popped up in a social media group I frequent. It’s a common question, worth sharing here:

“How much weight do you give social media in the hiring process? I am finding more and more that as I review a candidate with the needed qualifications, unfortunately their Facebook, Twitter, etc reflects a person that I don’t want representing my business. Sometimes it’s unprofessional language, sometimes it’s negative comments about their current or past employers, sometimes it’s much, much worse. So is it possible to be two entirely different people (real life vs social life) or is their resume just created to land the job?”

My answer was:

“According to the NLRB employers can not request passwords or access to employee accounts, nor can they discriminate based on social media. It falls under the same protections as not being able to ask if they are pregnant, what religion they are, etc. This is a debate that has raged online since long before social media. Looking at personal social media is tricky at best. Looking at blog posts that demonstrate expertise, however, is different. It’s a fine line.

The ethics are clear to me. Even if you are overwhelmed by how many people apply for a job these days, even if you are a nice person, even if you mean no harm, even if you hold yourself at arms length and don’t ask for access, even if it makes your job easier, even if #allthereasons: if you would not be able to easily find out in a job interview or a reference check, it’s not something you should be using to determine hire. If you aren’t finding out what kind of person the applicant is in the interview, ask better [legal] questions. :)”

That this question is still asked so often is partially a testament that our laws have not caught up with our tech, in many cases. It also shows that when they have, people simply like things that are easy.

Hashtags, TwitPitch And The 140 Resumé Make Hire 2.0 Easy

Are you prepared to be hired or to find freelancers, consultants and employees in this Hire 2.0 world? You may have a leg up if you follow Aaron Strout or others who preach Hire 2.0 strategies, or if you’ve read my thoughts on the matter here and elsewhere. But there is a key component to getting hired in this world of virtual, overlapping connection that can’t be over looked: the 140 character resume, hashtags and the business twit pitch.

The Twit Pitch

If you were on Twitter last year, you know that Stowe Boyd from /Message coined the term Twit Pitch and launched the idea of elevator pitches now being too long. This concept of having a Twitter-ready elevator pitch for your business is solid. As Search.Twitter becomes the search tool of choice for many, with semantic searches of your trusted network frequently supplanting even the mighty Google, now is the time to figure out how to fit everything you offer into 140 characters (or less, to take advantage of the powerful retweet, or RT network).

It sounds daunting, but I assure you it can be done. Once you have your Twit Pitch tweet formulated, go ahead and tweet it out. Even if you aren’t looking for staff, investors or customers, it can’t hurt to get your message out there. Then click the date stamp on it to open the tweet in its own window. Bookmark that page. Save it, and use it whenever you need to answer the question “What is it you or your company does, exactly?” via Twitter.

The Twitter Resumé

For individuals seeking work in this web world we live in, having a Twitter resumé is essential. It is searchable, succinct and a powerful way to convey how you can help businesses looking to hire via online tools. Stuart C Foster took this advice to heart today in response to my suggestion that a Twitter resumé would be easier for me to pass on to my network. He promptly provided a Twitter resumé that was powerful, and short enough for me to immediately share with my network.

My own Twitter resumé can be found on my bio page. It is a more literal interpretation, covering the major points found in my CV. However yours looks, make sure you take the extra time to whittle it down to its sharpest, most functional form.

Hashtags For Jobs

Hashtags have become a key tool to job seekers and companies looking to hire, as well as networks of people who use hashtags to direct their networks to jobs they come across but may not be interested in themselves. If you are a job seeker, adding the job related hashtags as they come up to your Search.Twitter arsenal is key to locating the best opportunities out there, as determined by your trusted network. You can add such hashtags as #jobangels, #RTJobs, #jobseekers, and more now, and keep you eyes peeled – more crop up daily.

If you are truly a social media whiz, you can not only make your Twitter resumé short enough to RT, you can hashtag it so you can see who forwards it on for you, or to fine tune it to a specific job. For example, a PHP whiz might end their Twitter resumé with #php to come up in searches about the topic. Keep in mind that you aren’t just showing up on Twitter with hashtags – Google indexes Twitter also, so you show up in Google searches for your keyword (hashtag) as well.

Happy hunting!