Are you prepared to be hired or to find freelancers, consultants and employees in this Hire 2.0 world? You may have a leg up if you follow Aaron Strout or others who preach Hire 2.0 strategies, or if you’ve read my thoughts on the matter here and elsewhere. But there is a key component to getting hired in this world of virtual, overlapping connection that can’t be over looked: the 140 character resume, hashtags and the business twit pitch.
The Twit Pitch
If you were on Twitter last year, you know that Stowe Boyd from /Message coined the term Twit Pitch and launched the idea of elevator pitches now being too long. This concept of having a Twitter-ready elevator pitch for your business is solid. As Search.Twitter becomes the search tool of choice for many, with semantic searches of your trusted network frequently supplanting even the mighty Google, now is the time to figure out how to fit everything you offer into 140 characters (or less, to take advantage of the powerful retweet, or RT network).
It sounds daunting, but I assure you it can be done. Once you have your Twit Pitch tweet formulated, go ahead and tweet it out. Even if you aren’t looking for staff, investors or customers, it can’t hurt to get your message out there. Then click the date stamp on it to open the tweet in its own window. Bookmark that page. Save it, and use it whenever you need to answer the question “What is it you or your company does, exactly?” via Twitter.
The Twitter Resumé
For individuals seeking work in this web world we live in, having a Twitter resumé is essential. It is searchable, succinct and a powerful way to convey how you can help businesses looking to hire via online tools. Stuart C Foster took this advice to heart today in response to my suggestion that a Twitter resumé would be easier for me to pass on to my network. He promptly provided a Twitter resumé that was powerful, and short enough for me to immediately share with my network.
My own Twitter resumé can be found on my bio page. It is a more literal interpretation, covering the major points found in my CV. However yours looks, make sure you take the extra time to whittle it down to its sharpest, most functional form.
Hashtags For Jobs
Hashtags have become a key tool to job seekers and companies looking to hire, as well as networks of people who use hashtags to direct their networks to jobs they come across but may not be interested in themselves. If you are a job seeker, adding the job related hashtags as they come up to your Search.Twitter arsenal is key to locating the best opportunities out there, as determined by your trusted network. You can add such hashtags as #jobangels, #RTJobs, #jobseekers, and more now, and keep you eyes peeled – more crop up daily.
If you are truly a social media whiz, you can not only make your Twitter resumé short enough to RT, you can hashtag it so you can see who forwards it on for you, or to fine tune it to a specific job. For example, a PHP whiz might end their Twitter resumé with #php to come up in searches about the topic. Keep in mind that you aren’t just showing up on Twitter with hashtags – Google indexes Twitter also, so you show up in Google searches for your keyword (hashtag) as well.
Uptown Uncorked has a lot going on in the way of lunch and learn sessions, networking events, podcasts and more in April. We want to achieve our goals of connecting people, improving how you use the tools you have and teaching you what you need to know to drive your self or your business to a new level. We will be bringing you more and more real life classes, podcasts and web based classes to help you stay informed and learn new things that will help you succeed.
POSTPONED Continuing the focus on hyper local learning and real time reaching out, we are starting Lunch and Learn sessions on some of the topics we get asked about the most. The first of these is on April 18th at Rick’s Pond View (no walk ins, EventBrite signup or email me if you need to pay cash at the door), and is a class on how to keep your kids safe online. (Hashtag #KIDSAFENH)
Also in the hyper local category is the next Social Media Breakfast NH on April 17th (no walk ins, EventBrite signup only). University of New Hampshire (UNH) has generously offered to sponsor this event. This, the third Social Media Breakfast NH, is all about education and social media. We will have two speakers, and then instead of a third speaker we’ll do an open Q&A that will allow the educators present to pick our brains and learn from us in real time. (Hashtag #SMBNH)
Another upcoming event is the next podcast: Topics on Fire, Episode 15: Inbound/Viral Marketing. That will be on TalkShoe next Sunday 4/19 at 10:00PM EDT. You can follow the call here to get a reminder when it will start sent to your email inbox. (Hashtag #TOF)Last Topics on Fire Episode was on Music and Social Media. Have a listen:
There are more classes in the lunch and learn series coming, and more events planned. Stay tuned as we keep finding ways to share knowledge with you and foster connections.
The moment has arrived that you’ve been dreading. Your dad left a comment on that photo of you in the lamp shade on your FaceBook wall. Your mom made fun of the outfit you wore to that party – the one where you took that picture in the bathroom mirror on your MySpace profile. Or perhaps the alternative happened, and you just added your dad as a contact on LinkedIn and freaked him out by being old enough to be in the real workforce. Maybe that cousin no one talks to anymore is taking revenge for the family snubbing by being a troll in your Flickr account comments. When your family and your social network use collide, what do you do?
I may make light of the problem a bit but it really can be an issue from all sides. Even the most tight-knit families are fraught with history and tensions that never really go away, and have a pile of minor slights that have had time to build up over the years between siblings, cousins, parents and more. One friend has horror stories of her parents airing their grievances from their divorce on her profiles. Another’s mother was upset at the photos she saw of her “baby girl” at a party online and didn’t speak to her for weeks. When these worlds collide it can cause lasting friction if not handled well.
The first thing for all sides to remember is that most social sites give you a way to control who sees what. Use these settings! Don’t be afraid to limit or block a relative (or anyone for that matter) who has trouble with the concept of personal space and privacy. If you want to try laying out what you expect from family members online before resorting to that, that’s fine too, but that may not be enough for those with no concept of how public their comments are making your private history.
The next thing to remember on both sides of the fence is to respect where someone sets their boundaries. If your family member takes the time to say to you “Hey, it makes me uncomfortable when you “friend” people in my life you don’t even know just to keep tabs on me”, or “I use this particular network for work, and I don’t want to tell this group of people this much about my private life, you’re putting me in an awkward position when you comment” then stop doing it, whatever it is, or accept the fact that you may get blocked or limited for your persistence.
When I say learn to use the privacy options on all of your social networks, I mean it. Even Twitter, the most basic of social networks, offers a way to block people. FaceBook offers ways to limit what people can see, group friends and family into types or block people, and it is customizable on a friend by friend basis, which is a nice touch. FriendFeed even allows you ways to block or put people in groups. Whether you get social on a business network like LinkedIn or a fun network like MySpace, take a minute to get private and set boundaries both verbally and virtually. Your relationships with those around you may be the better for it.
What should the offending person do if they get blocked? Nothing. If you get blocked, don’t make a public scene at all. It may come as a shock, but that behavior is what got you blocked in the first place. If you must comment at all, do so privately, and respect the answer you get when or if you are told why the decision was made. After all of that, if you decide to give each other a test run and allow all comments and interaction in the social media arena, here are some tips to possibly avoid a need for blocking or limiting in the first place:
1) Parents: friending your kid’s friends, whether you know them or not, to keep tabs on them is only acceptable when they are a minor and you are looking out for their safety. Once they are an adult, even if you don’t think they act like one, you need to back off and give your kids some space.
2) Kids: know that there are repercussions far beyond your parents being online for some of the things you post to your profile. Not only is your mom looking at your cleavage shots, so is your future boss, future husband (or maybe not, depending on those pics), clients, future kids and everyone who knows how to use Google. That limits the amount of indignation you should feel about comments you get, since you did choose to put that out there into the public domain.
3) Follow the person’s lead. If they were on the network first, look at how they interact, read what they post. If they are reserved, act accordingly and be reserved on their wall! If they are more personal, feel free to loosen up a little bit. If they don’t seem to have time to play games, don’t bombard them with game and application invites, etc.
4) Family secrets are never ok to post. ‘In jokes’ are not the same as secrets – those are often fine. But commentary on past poor judgements, nekkid baby pics, all of that should be left for emails, letters and the family photo album on the coffee table.
5) Keep the internet a no-nagging zone. Nudging, poking and messaging incessantly when your family member does not respond right away is not appreciated. They are probably busy. Relax. It’s the internet – it’s not going anywhere – they’ll get back to you in time.
6) Resist the urge to critique your family members choices. Often a social network profile is simply a sketch of person, not the whole person. If you think they are being inauthentic, tell them offline, not on their wall or comments. You may be surprised to hear the reason behind their holding back a bit of their private self if you open an honest, offline dialogue about. And think of it this way, you may learn something new and cool about that person in the process, just by being considerate.
If you have story to tell about family social media interaction gone wrong (or right – I have found some long lost relatives online and enjoyed getting to know them, myself), please tell us your story in the comments. Do you think I forgot a pointer? Tell us that too!
This post inspired by a Twitter conversation earlier today betweenmyselfand @PurpleCar🙂
I just got my first iPod Touch, and suffice it to say that I’m officially hooked. In fact, I’m more than hooked. In less than 24 hours, I’ve effectively decided that lugging around a Blackberry Curve with the wonderful Touch is too much, and that I need an iPhone. Leslie called the iPod Touch a gateway drug, and I couldn’t agree more.
Of course, now that I have an Apple Touch device, my first move was to jump on the Apps store and look for all the mobile social networking applications I could find. I have to say, I was a little disappointed. There just weren’t the plethora of applications I expected to find.
That isn’t to say I didn’t find some great tools. First off, the Facebook app for the iPhone and iPod Touch is simply stunning. It is far superior to its counterpart for Blackberry. If I wasn’t already a Facebook junkie (and I was), I’m probably a lost cause, as it will now be fused to my hip in waking and sleeping.
I also found a fantastic Twitter platform called TwitterFon, a FREE app that, in my opinion, bests any offering I’ve seen thus far either for mobile phones or computer platforms. You’ll probably hear me harping on “free” for quite some time, as I’m sure there are many great mobile apps available for all mobile phones, but it seems some developers feel the need to charge for their creations. I’m all for paying for apps that are well-developed, but there aren’t any trial opportunities for many apps that could be very good…in that sense, developers lose out because many won’t be willing to pay for something they’re not sure of, and consumers lose out because they’re more apt to stick with free apps than apps that might very well be superior.
Also, I installed the Yelp! app to my iPod Touch. Though it’s far from perfect, it’s a nice addition to anyone’s mobile device as it offers great search and localizing functionality for finding activities, restaurants and businesses in your area. Today I searched for Starbucks, and found one 1.5 miles away; when I clicked “Google Maps” to get directions from my house, Google didn’t know the location existed. Luckily I already knew where it was. The point being, it isn’t perfect but it’s better than not having it.
And yet, I still find myself less than enthused with the current plight of mobile social networking. Why? Because, dear friends, the mobile social networking world is in serious need of multiple cross-platform social aggregators. By cross-platform, I mean available with every major cellular carrier in the U.S, and by social aggregator, I mean a platform that ties in most of the best and most popular social networking and media sites like Facebook, Twitter, FriendFeed, LinkedIn, YouTube, Flickr and others. Though it’s all well and good to update each application separately, it just isn’t time effective to type out the same message for all your different services.
I was surprised to find no evidence of a FriendFeed application for the iPhone/iPod Touch. Though it isn’t my favorite computer-based aggregator, I think it would be a huge hit on mobile platforms. I’m familiar with what is currently the most widely-used aggregator for the iPhone, Blackberry, and other platforms — Loopt — but I find it lacking.
It does seem to be a perfectly fine social locator that integrates Facebook and Twitter, but if that’s it, there’s certainly a lot of room for improvement. If you can use it, give it a try and see whether it fits your needs. But it isn’t the be-all end-all to me.
There are options, and mobile social networking has certainly come a long way from where it was even a couple years ago. But competition between developers, and more so carriers, has effectively stunted the growth and restricted the adoption of universal mobile social networking. For now, the best offerings seem to be available on the iPhone and the G1 (T-Mobile), and some of Samsung’s latest phones with the TouchWiz interface have some interesting (albeit limited) social applications. For now, Facebook and Twitter seem to be the two big platforms, and your best bet is to find an app that suits your needs for each of those platforms.