Posts Tagged: magnitude media

Metrics Snapshot Tool

Considering I’m writing Social Media Metrics for Dummies, I don’t talk about metrics often on this blog. Mainly that’s because I’m too busy helping clients figure metrics out in real life.

I did want to take a minute to mention the Social Metrics plug in for you. It’s not a tool for deep metrics analysis but it is a great tool for quick content analysis – seeing what’s working for you as a social network, as well as what’s emerging as sharable topics on your blog. For example, you can see that Digg, as a whole, is not a social network where we see a lot of shares here at M2. You can also quickly see that our readers are very interested in changing the face of education right now (as they should be).

I haven’t tried the Social Metrics Pro version yet but it gives you some nice Excel like features that the free version doesn’t. However, the free version is adequate for Magnitude’s needs right now since we have such deep analytics running elsewhere.

What’s your favorite metrics tool for your blog?

Are You Spam?

Spam. Everyone hates it, but few marketers are truly prepared for the changing definition of what constitutes “spam” to most people they are trying to reach. Hotmail’s push to eliminate greymail has brought the new definition of spam front and center, however; marketers would do well to pay attention to the conversations taking shape around the issue.

Spam can now be defined as “anything you don’t want to see”.

That puts even legitimate incoming items or messages as well as updates and emails from friends, family and trusted sources in the hot seat. If someone subscribes to your newsletter and you exceed the number of messages they consider appropriate for their day-to-day level of available attention, you are now spam – even though they asked for your newsletter.

Games and apps like Spotify on Facebook? Spam to most people, even if they play the game or listen to music. Games on G+ sending out notices? Also spam. Pictures of your adorable children? To some folks that’s spam also. Someone sending a tweet to the wrong handle because they are too lazy to log in to the computer and check that it’s their actual friend? Spam. Language being used that the other person finds offensive on social networks? Spam. Different politics or religions than the recipient you are sending messages for your cause? Spam. Those videos your company wants to go viral or those votes you need to get into SXSW? Spam, spam, spam.

So how does a marketer circumvent this new definition of spam and the universal desire to get away from traditional spam of the Nigerian prince type and greymail as well? Since a person’s definition of spam is entirely subjective and personal now, thats going to be trickier and trickier as time goes on. Here are a few tips:

Be Relevant

Make sure you are being relevant to the medium or network on which you are sharing. Not all messages are appropriate for all platforms. Each network has a culture and expectations – familiarize yourself with them and keep to the etiquette of the network or email group you are sharing with.

Be Timely

Track your open ratio on your email newletter. Track your stats on social shares. Pay attention to when and where people do read your message. Then adjust your shares for optimum interactions. Once you’ve figured out when folks want to hear from you – leave it alone. Don’t overshare. Resist the urge to share the same thing repeatedly – doing that will only get you marked as spam as you become more annoying.

Be Interesting

No amount of timeliness can counteract a boring message that doesn’t resonate with whoever receives it. Do your homework and find a way to tell your story and involve people with what you are sharing – don’t just use these outlets as your bullhorn.

Be Optional

Offer Clear Ways To Opt Out. This one speaks for itself. People won’t have to click that spam button if your unsubscribe method is clear and up front and simple to use. Make it easy for folks to get their time back. They’ll find you on one of your other channels where they think your message is more appropriate if you do so.

Marketers, what are some of the techniques you are using to avoid becoming everyone’s least favorite lunch meat?

10 Ways To Use Social Media During Your Next Event

Using social media during your next event will help build attendance and awareness.

What are some things to consider when planning to use social media during an event?

Here are the top 10 things Doug considered when tweeting for the New Hampshire Film Festival this month. Throughout the event he was able to connect with fans, monitor trends, and share moments of the festival aimed at connecting festival goers and others. Having someone dedicated to sharing throughout the festival helped build awareness and strengthen the bond with current fans.

1. Make sure people know how to connect

It’s important to share with everyone how they can connect with you during an event. Make sure to be clear on what networks you’ll be monitoring and sharing from. Your social invitation should be shared on all event material let people know where you’ll be. For the festival this was done on Twitter using the hashtag #NHFF11.

2. Be clear about the story you want to tell

Now that your fans know how to connect with you. What is the story that you’ll be sharing throughout your event. By understanding the strengthens of the networks and how to best utilize them you’ll attract more fans that are passionate about sharing your story. For the film festival we shared film buzz as well as the social aspect of the festival such as parties, sightings, etc…

3. Let your online networks know who you are

Encourage them to come up and share with you in person during the event. This will lead to more stories that you can share online.

4. Understand the difference in how content is shared on different networks

Make sure you use the different social networks to their best capabilities. For the festival we tweeted a few times an hour, but on Facebook we posted just a few times a day.

5. Understand the schedule

Know the schedule of events and run through the event in your head so you know where to be and for what. Before an event I always run through the day in my head. I want to make sure that I know when different story opportunities will be and what type of stories I should be prepared to share. This will lessen moments where you may be caught off guard or miss something special to share.

6. Find the unique things to share

This goes back to number two about knowing the story you want share. Most of time unique moments are spontantious, but be ready to share them when they happen.

7. Make others outside of your event feel like they were there

Give the people that may be following your event the opportunity to participate and feel like they were at the event. This will build their excitement and hopefully entice them to come the following year.

8. Have a dedicated sharer

Choosing who you’d like responsible for sharing during an event is important. You need someone who understands the brand, the ins and outs of the event, and has the initiative to travel around and insert themselves throughout the event.

9. Strike up a conversation online

Some of your posts should come full circle. Make sure you’re asking your fans what they think, or to get involved in what’s happening at an event. By opening up the conversation you become less of a billboard and more human.

10. Don’t stop and plan to continue communicating with fans a few days after an event.

Make sure that you have the necessary tools to keep communicating with fans about the event for a few days after. People will continue to share photos and stories and you want to make sure that you’re present to reshare them and to thank them.

Have you used social media for a live event? What advice would you offer?

 

PodCamp NH 2011 Wrap Up

Thank you all so, so much for coming to join us at PodCamp NH 2011! It was a wonderful day made all the more fabulous because you were there. We had 73 people sign up, and all but 15 showed – plus 3 extras who signed up at the door. It was the perfect turn out, making each class small enough to really dig in and meet your classmates and learn while creating an event that was full of amazing people to connect with.

I’d like to thank Erika Murphy and Jaime Sax of The Common Man in Ashland for handling our large group of 30 (plus two other groups that showed up at the same time, which meant the staff handled serving roughly 100 people who all came at once!) with grace and cheer. Thank you for the unexpected yet appreciated appetizers and for hosting us. The meatballs and the mac and cheese pizza were a hit.

I’d also like to thank Leia Brigham and the New Hampton School. The campus is lovely and inviting and makes PodCamp NH that much better just by inspiring us to learn. The WiFi held up under the strain, and the food got rave reviews. Having healthy, plentiful options for snacks and lunch for every person there, vegan and vegetarian included, was welcoming and kept us fueled up for the day.

I’ll be pulling links to your content here as I find it, in no particular order. Overall the tweets about PodCamp NH were fun and engaged with everyone learning and having a good time. We even played a (short) game of Quidditch and had a rousing Battledecks session. We had attendees from as far as Canada (Brian Rotsztein), Rhode Island (Bruce Garber) and Massachusetts (Tom and Reiko Beach, Chris Penn, Michelle Wolverton, Amanda Narcisi) as well as far flung parts of NH (Kevin Micalizzi and many, many more, some but not of whom show on this list). I left the day feeling energized, and I hope you all did also.

I’d love it if you chimed in on the comments here to remind people how to reach you, what you do, what you’re interested in and where to find you so we can help keep your connections going long past PodCamp NH.

Do you have photos of PodCamp NH? We have a Flickr Pool for PodCamp NH that you can add your photos to. Need an invite to add your pics, just ask!


Bruce K Garber made a “PodCamp NH in 137 seconds” video for us on his site at BruceKGarber.com

Kirk Membry of Moss Creek Media grabbed a panoramic photo of the PodCamp NH 2011 kick off for us

Diane and Steve Brogan did a nice PCNH recap over on MomPopPow

PodCamp NH attendee (and team member) Sandra Rand talks about Bud Thorpe from SOPHA‘s session on Photography for your Phone

Miriam Wilcox from food blog Sometimes I Veg had lots of great things to say about the wonderful food options for PodCamp NH from New Hampton School.

Special thanks go to Magnitude Media for being the main sponsor this year, and to Awareness Inc for kicking in as well. We also had raffle giveaways sponsored by Diane Vautier (who made gorgeous bags and other items from last year’s shirts – amazing), head sets and speakers from Jabra US, two cards from Eye-Fi, gift certificates from the Tanger Outlets in Tilton, and salsa and chips out from local NH company Mitchell’s Fresh Salsa (if you missed the salsa and chips, you can friend them on Facebook to find out where to try it out). Also, many thanks to the team who helps pull this off each year.

Some of the Twitter Buzz about PodCamp NH:

 

http://t.co/TuGhZiE #pcnh had a most awesome day at podcamp nh. Thanks everyone!Sun Aug 14 02:21:09 via HTC Peep

 

 

Going to be at my 2:30 #PCNH session, How to Market Your Podcast? Get the “slides” in advance here: http://t.co/2pUFqILSat Aug 13 17:46:23 via Twitter for Mac

 

 

Best content on Facebook according to @AskTheBuilder: photos, ask a photo about it to get dialogue/comments going #pcnhSat Aug 13 19:06:17 via Echofon

 

 

@pcnh Thanks for a great day, here’s some robot photos! http://t.co/7xYpFa2Sat Aug 13 22:47:42 via web

 

 

Thank you for the wealth of ideas and inspiration, @leslie! It was helpful to witness the picking of your brain (& your killer shoes) #pcnhSat Aug 13 22:49:03 via TweetDeck

 

 

#PCNH @johnherman forcing us to think of what we’re DOING with SocMed – toppling government, personal growth, education, pop culture, moreSat Aug 13 15:27:19 via HootSuite

 

 

The food was unbelieveable. RT @leslie the fixed food of Podcamp NH link #pcnh http://t.co/ZYqcQSgSun Aug 14 12:56:26 via Twitterrific

 

 

You’re only as strong as your weakest link, sometimes that’s you. Pair up with the right people. @leslie #pcnhSat Aug 13 17:40:51 via TweetDeck

 

 

Thanks, @leslie @CMajor @ecc1977 @johnherman et al! Had a great time at #PCNH.Sat Aug 13 20:45:15 via Echofon

 

 

Survive by being the most responsive to change. @leslie #pcnhSat Aug 13 17:33:50 via TweetDeck

 

 

@ecc1977 @pcnh I want a Quidditch rematch next yearSat Aug 13 17:37:26 via CoTweet

 

 

Thank you 🙂 RT @leslie It’s unanimous, folks at #PCNH kind of wanted to adopt @chrisbrogan‘s folks @dianebrogan @stevebrogan 😉Sun Aug 14 12:51:06 via Twitterrific

No Personal Account Required To Have A Facebook Page: How To

For those of you who have struggled to have a personal presence on Facebook that you didn’t want just so you could have the business page you do want, there is a feature being discovered on Facebook as of a few weeks ago that you will love (and thanks to ReadWriteWeb for pointing it out). That feature is the ability to have a Facebook business or place page without attaching it to a personal profile. Fabulous news, right!?

There are a number of ways to achieve this that do not require nuking the personal and business profiles you have, which you can read at RWW. However, if you are a small to medium business who just wants a clean slate, fresh start reboot who has under 50 fans, here are the steps for you:

First, delete your business page now (make sure you have copies of the photos, etc you have on there – you will need to put these back up again). Please note: if you like your vanity URL on Facebook, stop now. Once you lose it you can’t get it back. To keep it you’ll need to go through the more complex process detailed on RWW. If you don’t care or have no idea what I’m talking about, proceed.

Second, delete your personal page (I am assuming you still don’t want to have a personal page in the first place, if that has changed, there are many more steps needed to make this change happen, so please stop right here and ask for help in the comments or visit RWW for more detail).

You are now not a Facebook user and your business does not have a page, enabling you to start from a clean slate and take advantage of this new feature.

To continue, you will need an email address that you have not used on Facebook before. Once you have that ready, do these steps:

1) Go to this link http://www.facebook.com/pages/create.php

2) Click the option for “Local Business or Place”

3) Choose the category that reflects what your business does the best – for some there is no exact match, so pick something close to it

4) Enter your business name, location, and phone number (this is key if you want to use features like “Facebook Place” or “Facebook Deals”

5) Click to select “I agree to Facebook Pages Terms” and then click to select “Get Started”

6) You’ll be taken to another screen. Choose “I do not have a Facebook account” and enter your email address (use one you’ve never used on Facebook before!). Pick a password, enter your D.O.B. and enter the captcha code. Then click “Sign Up Now!”

7) You’ll get an email from a @facebook.com address asking you to verify your account. Once you verify it, you are up and running on Facebook for Business with no personal account

8 ) Optimize your page for search engines

9) Re-add your content if you had a prior page you nuked, add new content to populate the page if you are starting from scratch. (Content is stuff like photos, wall posts, Notes, etc)

10) Go to your Twitter, your Email Newlsetter and your Blog and alert people to the new page, and ask for “Likes”

11) Once you get 25 Likes, name your page – choose wisely: Facebook has become ever more strict on not allowing users to change URLs unless there is a direct trademark violation

12) To name your page, go to http://facebook.com/username

13) To make your new page wall updates post out to your Twitter account, go to http://facebook.com/twitter

14) Happy Facebooking!

See more Business tips from Facebook on their new Facebook for Business help page

New Book: Social Media ProBook (Free)

I am pleased to be part of two new books, which is why I haven’t been writing here for a few weeks – I’ve been head down writing with a fabulous cast of fellow authors (shown on the left, compiled in a Twitter list here).

You may have noticed our fun avatars popping up around social media sites while we were writing. I thought the folks at Jess3 and Eloqua did a great job making us all into cartoonified versions of ourselves and rounding up a bunch of busy people for this project.

The first book is out now: The Social Media ProBook (the second you’ll have to wait another week to find out about – it’s in edit), a joint effort between Joe Chernov, Eloqua, Jess3 and 20 or so social media and marketing pros. We wanted to pool our knowledge for you in the sequel to last year’s Social Media Playbook. We hope you find it useful.

Download your copy here (or the print version), or read Eloqua and The Next Web‘s write ups of the book. View the book on SlideShare via the embed below. And please use the hashtag #probook to let us know what you think and ask us questions about our chapters.

The Social Media ProBook
View more presentations from Eloqua

Business on Facebook: Have A Fan Page

If you are connected to me on Facebook or Twitter, if you have taken my classes or been a client, or have been reading my blogs for any length of time, you’ve heard me talk about the faux pas of business having a personal profile page before.  A business having a personal profile page is currently a Facebook TOS (terms of service) violation, however; even if it was not? It still would be bad form.

Why is this bad form? When you have two personal profile pages connected on Facebook, those two people get access to very personal information and all of your personal activity. This level of access is a marketing and data mining goldmine for a business, and frankly, no business should have that level of access to your personal life.

By having a fan (or like) page instead, business is able to connect with customers and colleagues with a level of separation that keeps transactions on the up and up. They can see who you are and your avatar but don’t have access to your most intimate details. This is a much better arrangement, more similar to walking into someone’s store and interacting with the proprietor, and much more appropriate.

Why does the error of having a personal page for a business or professional persona keep happening? There are several reasons:

1) Bad advice being given by fly by night consultants to unsuspecting businesses.
2) Businesses new to social media trying to DIY their efforts without educating themselves first.
3) The fact that Facebook makes the company page creation link so hard to find.
4) The fact that regular people keep accepting friend requests from businesses (seriously, folks, stop that).
5) Businesses not wanting to do the hard work of building a fan page when personal profiles are so much easier for the lazy since they allow you the inappropriate level of access that allows messaging people with your marketing spam.

Are there repercussions for businesses who have a profile page and not a professional page? Yes. You can be reported for spam by savvy (or simply by annoyed) customers and your page can be deleted, in which case you will have no recourse.

If you are a business or professional persona (like an author, etc) who has erroneously set up a personal profile page for your business, or who has erroneously allowed a fly by night “consultant” to set one up for you, I recommend creating a fan page instead and deleting the personal profile page as soon as possible.

Happy Facebooking!