Yesterday I was on Breakthrough Business Radio.
If you missed it, here is the audio:
Michelle Price and Leslie Poston talk about Social Media Metrics
This week I did a webinar with Demand Metric on tips and tricks for advancing your metrics knowledge.
The entire video is embedded below.
Thanks so much to Jerry Rackley and team for having me. You had a great group with great questions!
Getting from Novice to Expert
Marketers that understand the value of social media are nevertheless often unsure the best approach to monitoring and measuring their social media efforts. This free webinar, presented by Leslie Poston, author of “Social Media Metrics for Dummies” will help you sift through all the information available about social media monitoring and metrics so that you can know what’s being said and measure the effectiveness of your social media efforts.
Using principles from her book, Leslie will teach attendees of this webinar:
How you can feel like your efforts online are measurable and full of purpose and direction.
How applying metrics to the whole organization for a true social business model will help you drive sales and grow your brand.
How metrics should lead to more than one goal: marketing and brand awareness, sales, competitive intelligence, human resources, content marketing plans and more.
I was not expecting the Kindle edition to be out until after the book drops on June 13, so I am very, very excited about this.
Lots of folks have been asking me about ebook availability, so this early release makes me happy.
I am told it will also be out in iBook format, etc. as well soon.
*There are no fees from me for the autograph, or from Amazon – unless you are a Kindle Personal document Service user – which means Amazon charges you a fee. That KPDF fee does not in any way go to me – it’s all Amazon.
I can e-sign Twitter for Dummies for you also, by the way. 😉
I am very excited to see my hard work hit shelves and I hope it helps folks learn about metrics and how to implement them in their social media and on their web sites.
I’m already starting to see the book appear in mentions around the web, and I appreciate the sharing and recommendations very much.
The official short link for the book is http://bit.ly/smmfd and the official hashtag for talking about it on Google Plus and Twitter is #SMM4D – I’ll keep the link updated to the best places to buy it as we go forward.
— Eloqua (@Eloqua) March 29, 2012
You can’t write a book in a vacuum, and I was able to include tips, tricks and tools from many metrics heavy hitters that I’m proud to call friends. This gives you a more well-rounded view of metrics, instead of a single “my way or the highway” approach. I am so looking forward to seeing the book on shelves, and will have a publication date for you soon. The publisher assures me that there will be ebook editions for all of the major devices as well.