If you’ve known me throughout my career, you may be familiar with the 80/20/0 philosophy regarding social media posts that I share as a simple template for clients who want to get started in digital marketing to keep in mind:
Following my social feeds lately, you can plainly see I’ve tossed that long-time, steady practice right out for my own personal use.I’d even go so far as to say my personal ratio right now is 80% politics, 20% work, if I had to guess. I wanted to talk for a minute about why I am (temporarily, I truly hope) highly focused on politics and current events.
Without a diverse, intelligent, empathetic, knowledgeable society where we care about and lift up our fellow humans, we are all in trouble – globally. Borders only exist in the minds of humans. They are a construct. A useful construct for shaping smaller, more tribal societies around common values and economic goals, to be sure, but a construct nonetheless. Everything we do impacts the world. We share one planet. In recent weeks, political shifts in the US and the UK (but especially the US) have led to a more restricted vision of society. If these shifts stopped at economics, I would not be so vocal, however; these shifts are putting real human lives here and abroad in peril.
So I ask that if you follow me on social, bear with me. I feel it is important to share my work knowledge with you, but it will continue to be peppered with a heavy dose of bearing witness to the events unfolding. This is a monumental time in our history, and for me it would be morally wrong to turn a blind eye to it and conduct 100% “business as usual.” I say this in a truly non-partisan way, as well: no matter your political leanings, taking care of our fellow humans seems like a universal value we all must share.
Meanwhile, if you want to try the beta of my passion project with the all-woman led BuoyUp, you can download the beta now in the Chrome Store and help us do good while reading the news. Additionally, if you are an ethically focused B2B company who wants the same in your digital strategist to help you right now, reach out to me. We have room for a few more digital strategy and content marketing clients at my company Story Engage before we’re at capacity.
image credit Lucas Franco via Unsplash
An interesting question popped up in a social media group I frequent. It’s a common question, worth sharing here:
“How much weight do you give social media in the hiring process? I am finding more and more that as I review a candidate with the needed qualifications, unfortunately their Facebook, Twitter, etc reflects a person that I don’t want representing my business. Sometimes it’s unprofessional language, sometimes it’s negative comments about their current or past employers, sometimes it’s much, much worse. So is it possible to be two entirely different people (real life vs social life) or is their resume just created to land the job?”
My answer was:
“According to the NLRB employers can not request passwords or access to employee accounts, nor can they discriminate based on social media. It falls under the same protections as not being able to ask if they are pregnant, what religion they are, etc. This is a debate that has raged online since long before social media. Looking at personal social media is tricky at best. Looking at blog posts that demonstrate expertise, however, is different. It’s a fine line.
The ethics are clear to me. Even if you are overwhelmed by how many people apply for a job these days, even if you are a nice person, even if you mean no harm, even if you hold yourself at arms length and don’t ask for access, even if it makes your job easier, even if #allthereasons: if you would not be able to easily find out in a job interview or a reference check, it’s not something you should be using to determine hire. If you aren’t finding out what kind of person the applicant is in the interview, ask better [legal] questions. :)”
That this question is still asked so often is partially a testament that our laws have not caught up with our tech, in many cases. It also shows that when they have, people simply like things that are easy.
Starting today, you have a month to win one of 10 signed copies of my book, Social Media Metrics for Dummies, over on GoodReads. Good luck!
If you aren’t yet a GoodReads user, sign up and connect with me on my Leslie Poston author page for Social Media Metrics for Dummies, Twitter for Dummies and other upcoming books.
Social Media Metrics for Dummies is designed to give you a great start in using metrics for your brand or business. It is appropriate for both beginners and intermediate analytics users. Have you read it? I love it when happy readers leave reviews on GoodReads and on Amazon!
The term social business is in the air today, and there seems to be some general confusion about what the term means. As I keep seeing it used, I think people who are saying “social business” actually mean “responsive business”. I’ll try and break down what I see as the different aspects of each:
This business is savvy in social networks and engagement. It’s got a channel open on every social corner, and has listening for brand mentions and customer concerns and responding quickly down pat. It is strong in brand awareness and customer service on social channels. Lead generation, thought leadership and business growth are happy side effects of a consistent social media, email and content marketing strategy supported by basic analytics and metrics analysis.
The true social business uses social tools, metrics and methods internally and externally to be a better overall business across departments. In addition to using outward facing social media platforms and tools in expected ways: to increase sales and sales leads and bring information from networks into the process, to build brand awareness and establish thought leadership, to market to customers and potential partners, to source new employees and gather information about applicants, for competitive intelligence, for product marketing and research, informal crowdsourcing, data mining, information distribution, affiliate and referral sales and other established practices, the social business has an internally social component. The inward facing social ideal breaks down silos between departments, making internal communication fluid and complete, ensuring that the company operates more efficiently. It relays information faster and more accurately and makes all employees at all levels part of the process of a smoothly run business. It empowers people to make better decisions in the departments by connecting them to the information and people they need to access efficiently. In short, a social business uses social tools and social ideals to create a well oiled machine with agile business practices that help them grow and become competitive as markets shift and change quickly. This is a holistic shift in how business is done that is different than being on social media and responsive in that space.
What do you think? Are there differences I missed? Do you agree that the term social business as it is often used today is on its way to becoming as meaningless as the overused term “innovative” (often used when “iterative” makes more sense)?
I was not expecting the Kindle edition to be out until after the book drops on June 13, so I am very, very excited about this.
Lots of folks have been asking me about ebook availability, so this early release makes me happy.
I am told it will also be out in iBook format, etc. as well soon.
*There are no fees from me for the autograph, or from Amazon – unless you are a Kindle Personal document Service user – which means Amazon charges you a fee. That KPDF fee does not in any way go to me – it’s all Amazon.
I can e-sign Twitter for Dummies for you also, by the way. 😉
I’d love to hear your opinion in the comments. It’s such a vague phrase so casually bandied about, and so open to a variety of interpretations by everyone.
Using social media during your next event will help build attendance and awareness.
What are some things to consider when planning to use social media during an event?
Here are the top 10 things Doug considered when tweeting for the New Hampshire Film Festival this month. Throughout the event he was able to connect with fans, monitor trends, and share moments of the festival aimed at connecting festival goers and others. Having someone dedicated to sharing throughout the festival helped build awareness and strengthen the bond with current fans.
1. Make sure people know how to connect
It’s important to share with everyone how they can connect with you during an event. Make sure to be clear on what networks you’ll be monitoring and sharing from. Your social invitation should be shared on all event material let people know where you’ll be. For the festival this was done on Twitter using the hashtag #NHFF11.
2. Be clear about the story you want to tell
Now that your fans know how to connect with you. What is the story that you’ll be sharing throughout your event. By understanding the strengthens of the networks and how to best utilize them you’ll attract more fans that are passionate about sharing your story. For the film festival we shared film buzz as well as the social aspect of the festival such as parties, sightings, etc…
3. Let your online networks know who you are
Encourage them to come up and share with you in person during the event. This will lead to more stories that you can share online.
4. Understand the difference in how content is shared on different networks
Make sure you use the different social networks to their best capabilities. For the festival we tweeted a few times an hour, but on Facebook we posted just a few times a day.
5. Understand the schedule
Know the schedule of events and run through the event in your head so you know where to be and for what. Before an event I always run through the day in my head. I want to make sure that I know when different story opportunities will be and what type of stories I should be prepared to share. This will lessen moments where you may be caught off guard or miss something special to share.
6. Find the unique things to share
This goes back to number two about knowing the story you want share. Most of time unique moments are spontantious, but be ready to share them when they happen.
7. Make others outside of your event feel like they were there
Give the people that may be following your event the opportunity to participate and feel like they were at the event. This will build their excitement and hopefully entice them to come the following year.
8. Have a dedicated sharer
Choosing who you’d like responsible for sharing during an event is important. You need someone who understands the brand, the ins and outs of the event, and has the initiative to travel around and insert themselves throughout the event.
9. Strike up a conversation online
Some of your posts should come full circle. Make sure you’re asking your fans what they think, or to get involved in what’s happening at an event. By opening up the conversation you become less of a billboard and more human.
10. Don’t stop and plan to continue communicating with fans a few days after an event.
Make sure that you have the necessary tools to keep communicating with fans about the event for a few days after. People will continue to share photos and stories and you want to make sure that you’re present to reshare them and to thank them.
Have you used social media for a live event? What advice would you offer?
We’re well versed in the benefits of communicating with your customers online:
But when developing your social media strategy it’s important not to loose sight of who’s communicating face-to-face with your customers in your store: your front-line staff. Make sure to include them in the conversation.
Ask for your staffs’ insight when it comes to sharable content
When it comes to the day-to-day relationships your company has with customers, your front-line staff are the stars. It doesn’t matter if they are baristas, receptionists, salesmen, etc… they know what’s important to customers. Asking them for content ideas will give them the opportunity to connect with your strategy and provide a unique insight for planning.
Educate staff on the strategy and promotions
Social media success relies on everyone. Don’t leave your front-line staff in the dark; let them help you achieve your goals. This is especially true when it comes to promotions. If you’re posting a “20% off discount for Twitter followers” or a Foursquare Special make sure that your staff knows the ins and outs of the promo and how to appropriately honor the discount. This will make for knowledgeable staff and happy customers.
Develop a system for sharing content with staff
After reading your content, front-line staff are mostly likely who customers will see first . Make sure staff have access to what you’re sharing. You want them to hold a conversation about a posted topic not give a blank stare.
When it comes to the success of your social media front-line staff are key players. Make sure they are engaged and know what’s happening.
What are ways you are including staff in your social media policy?
We have some great surprises for our attendees this year and the first one came yesterday. By popular demand, we have decided to make Podcamp this year ONE DAY. This means a day packed with learning, and evening gathering of like minds, Sunday to explore the area on your own, and the chance for a great weekend for everyone. Since this leaves many the opportunity to explore on Sunday, we thought we could let you know a few places in the area.
The school The New Hampton School itself is secluded. Not on a busy road, it has a campus that offers everything that a private school can. We have use of the cafeteria, where the meals are delicious and you have a wide selection of food to choose from during lunch and snack times. We also have access to the athletic field where we plan to play Quidditch. There is also access to a library for impromtu one on one or small group sessions (“jellies”). The grounds of the school also have a beautiful pond to sit by and reflect or work. Since this is a PodCamp and the Law of Two feet applies, if you find that there is a time where you need to just sit and work, there are many places to do so.
To get an idea how far from Boston we are: last year PodCamp NH was in Portsmouth (1 hour north on I-95 to Exit 7). This year PodCamp NH is in New Hampton (1 hour and 15 minutes north on I-93 to Exit 23) – only a stone throw farther.
If you find that you have to travel Friday and Sunday there are plenty of places to eat and explore before the PodCamp begins and after it ends on Sunday. Remember to reserve your Saturday night for our after party, however, as it is an intimate chance to really meet each other. There will be more information about this as the event nears. The cute town of Ashland and it’s Main Street of Shops and Restaurants are a short drive from the School – one exit up to Exit 24. The Comfort Inn Hotel is at the same exit. The (original) Common Man, Bullwinkles Bar and Grill are two great Restaurants at this exit. We understand that there is always something going on in New Hampshire and this weekend is no different which is why places to stay may be few and far between.
If you are the outdoorsy type there are hiking trails and campgrounds, places to fish, tree top tours all within a few more exits. There is a Water park, Safari rides and even a train ride through the mountains. There are places to camp nearby complete with cabins, swimming pools, and even playgrounds for the family.
There is also our give away to all of our attendees: gift cards to the Tilton Outlets, so you can go shopping while in the area.
So join us for the entire weekend including a packed and exciting day of great learning and fun at Podcamp NH!
PodCamps were created as the unique unconference which allows all of the attendees to be session leaders. This makes PodCamp NH the place to Seek, Share, and Succeed. With a wide variety of sessions from Blogging to Photography there is something for everyone to learn.
Seek. Whether you are searching for new projects, creative ideas, collaborators, smart new business practices or just a different avenue to take your business, you can learn it at PodCamp. Maybe you are looking for a new project or a motivation to start a project that has been on your mind. Maybe you would like to learn a new skill. Maybe you would just like to seek out new connections.
PodCamps have always been a sharing community. We share communication; we share our knowledge. Everyone contributes.
In the end after a weekend at PodCamp you will feel that you have succeeded at something. It could be the idea or a project that you wanted to create. Maybe it was a new skill you wanted to learn. It could be that you wanted to return home with no business cards left.
I found a great strength in the PodCamps I have attended. I learned a lot. I have been motivated to write blogs. I learned how to make a web show. I learned better Photography. I met hundreds of people. And that is just the beginning to why I attend podcamps.
But I want you to be motivated to learn something new, meet new people, and have a fun weekend.
I want, WE want you to Seek, Share, and Succeed.