American Natural History Museum uses FaceBook to effect climate change awareness

Over on Tech.Blorge today, I report on the American Natural History Museum and it’s new multi faceted social media campaign to get the word out about climate change in general, and their new blog specifically. I’m pretty excited to see such an “old-school” institution as a natural history museum take the reigns of social media in such a way.

Their multi-faceted social media campaign is driving people to their site via YouTube, FaceBook, Flickr, Twitter and their own web site and blog. It’s well done, fully coordinated and yet remains genuine. I’m pleased to see this kind of effort being used to drive real world change through social media and I highly recommend you check out the article, which has links to each facet of the campaign.

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