Getting Hyper for Social Media – Hyper Local, That Is

We all love to talk about the national and global reach of social media, and that is a very cool thing. But it is also very intimidating to an often overlooked segment of the population: your local businesses. My goal in 2009, in addition to bringing more of the global business like wineries and musicians that we already service to the web, is to bring every single person and business in my immediate area to the web as well. After all, what good is going national if the smaller businesses and solo-preneurs back home get left behind?

I’m talking local here – hyper local. Super small, super localized, one-town-at-a-time growth. I’ve started with a local contractor, a local bar and grill, a local clothing consignment shop, a local craft maker and an artist collective, all right here where I live. It feels almost easy to sell a global business like a winery, brewery, distillery, distributorship, entertainment business in comparison to other, smaller businesses – it’s what we’ve been doing all along and what we will still be doing. It’s quite a bit harder to teach a small business how to be heard and how to be relevant in the vast stream of big fish online. If I can do that, and make my community successful in 2009 and beyond, I’ll have reached one of my goals.

In the coming weeks on Twitter I’ll be introducing these small businesses as they come on board. Some have opted not to use Twitter, but to concentrate on other online avenues for their social presence – just like I tell all of my clients, choosing what works for you is always the right choice. That may not be Twitter. The clothing store is leaning toward YouTube as their primary vehicle for social marketing, for example, so that they can tell you the story behind each item they showcase. If that works for them – more power to them – I’m happy to give them the right social blueprint for their needs and comfort levels. Social media is very a la carte, after all. How will you be reaching out to your hyper local network to join it with the global network this year?

20 Comments

  1. Joede January 9, 2009

    Being a small business owner in NH for 7 years I have found it very difficult to expand and sell locally. I do business in Boston which is fairly local. But most of my sales originate in New York and down south. I would like to reach Manchester as well. I will be watching your advice closely.

  2. Joede January 9, 2009

    Being a small business owner in NH for 7 years I have found it very difficult to expand and sell locally. I do business in Boston which is fairly local. But most of my sales originate in New York and down south. I would like to reach Manchester as well. I will be watching your advice closely.

  3. How are you getting #hyperlocal in 2009? Have you even considered it? http://is.gd/eWEj

  4. How are you getting #hyperlocal in 2009? Have you even considered it? http://is.gd/eWEj

  5. RT @geechee_girl How are you getting #hyperlocal in 2009? Have you even considered it? http://is.gd/eWEj

  6. RT @geechee_girl How are you getting #hyperlocal in 2009? Have you even considered it? http://is.gd/eWEj

  7. meleah rebeccah January 9, 2009

    You are off to a great start for 2009. Im looking forward to you introducing US to these new local businesses.

    meleah rebeccahs last blog post..Friday Funnies: Wine vs. Water

  8. meleah rebeccah January 9, 2009

    You are off to a great start for 2009. Im looking forward to you introducing US to these new local businesses.

    meleah rebeccahs last blog post..Friday Funnies: Wine vs. Water

  9. ncmayhem January 9, 2009

    Let me know how it goes. I tried doing the same thing for a local “geek squad” type of business but I ran into a ton of interference. They wanted to use social media to blast offers and price points. I tried to tell them that social media was about making your business have a “persona”. They ultimately drop the project all together.

    ncmayhems last blog post..Year End Review 2008 Mayhem Style

  10. ncmayhem January 9, 2009

    Let me know how it goes. I tried doing the same thing for a local “geek squad” type of business but I ran into a ton of interference. They wanted to use social media to blast offers and price points. I tried to tell them that social media was about making your business have a “persona”. They ultimately drop the project all together.

    ncmayhems last blog post..Year End Review 2008 Mayhem Style

  11. Leslie January 9, 2009

    I wont work with a resistant client. If you have to force them, it isn’t good for anyone. I’m much more likely to come back more than once over the course of a few weeks answering questions and showing them examples until they “get it” and are ready to pursue it. Guide guide guide – never push.

  12. Leslie January 9, 2009

    I wont work with a resistant client. If you have to force them, it isn’t good for anyone. I’m much more likely to come back more than once over the course of a few weeks answering questions and showing them examples until they “get it” and are ready to pursue it. Guide guide guide – never push.

  13. Micah January 27, 2009

    I’d be very interested in hearing more about this project. We are creating a social network for companies just like you laid out here – Businesses trying to reach a local market through social media.

    Micahs last blog post..A Downside to Geotagging?

  14. Micah January 27, 2009

    I’d be very interested in hearing more about this project. We are creating a social network for companies just like you laid out here – Businesses trying to reach a local market through social media.

    Micahs last blog post..A Downside to Geotagging?

  15. […] push to get hyper-local this year in addition to my national business (You can read more about that over here). As part of that I’ve been doing small, intimate local classes (like this one on kid safety […]

  16. Social Media Breakfast NH #3, Plus New Team Members April 12, 2009

    […] push to get hyper-local this year in addition to my national business (You can read more about that over here). As part of that I’ve been doing small, intimate local classes (like this one on kid safety […]

  17. Deontée April 14, 2009

    Fantastic! Glad to see you're spreading the word and helping small businesses. It's an untapped goldmine.

  18. Deontée April 14, 2009

    Fantastic! Glad to see you're spreading the word and helping small businesses. It's an untapped goldmine.

  19. Deontée April 14, 2009

    Fantastic! Glad to see you're spreading the word and helping small businesses. It's an untapped goldmine.

  20. […] big on the idea of helping people and networking at a hyper local level. I also believe that your network is most effective if it also reaches far and wide – […]

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