Welcome to the Collaborative Economy

It occurred to me today that our business is now about 50% or more collaborative. What I mean by that is that we are doing more and more work with more than one agency or profession on various projects to bring more quality to each project, either for our clients or their clients.

I love this. Not only does it add value for the people who hire us, it adds value for us here. The more talented people we bring together, the more we learn and grow ourselves. This is nothing new – Chris Brogan has been talking about pirate ships and collaboration for months, Laura Fitton just started a collaboration with SHIFT in addition to the collaboration she was already embarked on with myself and Michael Gruen to write Twitter for Dummies, and I see more and more people making connections for shared work on social networking tools like Twitter.

Why am I so excited about the idea, beyond the potential for learning and increased quality? Because I think this is the first positive fallout from the wobbly economy. Great stress provides a platform for great change. I am loving seeing the concept of competition turn into an overall seed for increased collaboration and consensus. I can’t wait to see how this sea change affects us on and off line as a whole community in 2009.

Do you think collaborative economy is as exciting a concept as I do? Do you think it will be the mechanism for pulling the economy back together over time? Can it work on its own, or is it missing something that would push it over the top and make it even better? My strengths are in writing, business development and social media and not complex national economics, so I’d love to hear your input in the comments.

  • I think this is truly a sign of the times, and it will be the way that companies stay competitive and nimble in lean times.

  • I think this is truly a sign of the times, and it will be the way that companies stay competitive and nimble in lean times.