Have I ever mentioned that I carry a grudge against the phrases “social media” and any word followed by “2.0”? I think both phrases are limiting, and that both diminish the possibilities of a universal media campaign done well.
That’s right – I prefer the phrase Universal Media over “social media” and any word plus “2.0” . This new age of technology and the internet makes the world into a small town. It broadens the scope of The Everyman. It eliminates borders, crosses barriers of class and finance, and if done well, erases race and gender preconceptions as well.
This era is the first far reaching, truly global era we’ve had. When you look at how NASA and Virgin Galactic are stepping out from behind long-standing mental and cultural blocks to reach new ground in communication and aspiration, as well as how the true innovators are using this technology gift here on the ground, you begin to see why I think of this as the first phase of the true era of Universal Media. We are reaching so far beyond our scope, and we don’t even know how far our reach will go yet, or who (or what) we can and will connect, improve, help and grow.
Won’t you join me in the push to call this Universal Media? Break the pattern of self limitation we are groomed to follow, see beyond our tiny borders, and push push push to connect, learn and leap beyond our scope.