Everyone has a comfort zone, brands and people alike. I find it helpful to purposely do something completely out of my comfort zone once in a while and make sure I’m thinking creatively and not allowing myself to get in a rut. Today was one of those days.
I have this idea, percolating for months, that I want to reach as many people as possible who aren’t yet online, as well as those that are online but struggle with the whole online world or who are afraid of it. I want to educate people and help them not be afraid or hesitant about being able to use these tech tools we have in such abundance. Sure, I do that now with my work, but so often the people who really need the help aren’t in evidence.
Enter Oprah Winfrey. I heard about her promotional idea for her new network, generating buzz for it by having people propose ideas for their own show. I thought “Great marketing plan!” and moved on to the next thing in my day. That OWN website kept nagging me, though, and I soon realized it was because some part of me saw that it would be the perfect platform for the kind of audience that is currently being overlooked or missed somehow in educational outreach online.
So I sat down in the new office, nothing on the walls yet, no makeup, hair in dire need of a cut and color (I’ve been busy!), and recorded an entry before I could talk myself out of it. I’m pretty committed to the idea, too. I’m already thinking of ways to bring such a show to life via television if I don’t win. I’m pretty competitive, though, and find myself itching to win. Hey, I’m only a few hundred thousand votes away as of this post (enter the optimist in me with the late entry). If you think it’s a good idea – head on over and give it a vote and a comment. I’d love to hear what you think.