WMUR 9 Tech Talk Transcript from Wednesday, February 15, 2012

Here are the questions I answered this morning (read from bottom up).

Tune in next week (and every Wednesday in February) to ask me your questions!


Thanks to everyone for joining us today and thanks to Leslie Poston for answering all the questions! You can read more about Leslie on the right side of this page and see where you can find her on the web.
by Kevin Clay/WMUR Staff 7:59 AM

I would recommend a crossover campaign for your church. So many churchgoers are active online it would be a shame to miss them (heck, many preachers are tweeting their sermons now), but church reaches an older demographic that isn’t online yet also so I wouldn’t abandon print altogether.

A cost effective ad campaign would be Google AdWords pushing folks to your church web site and Facebook page and adding a hashtag or other marketing tracking to print (use a different tracking code on the online ad) – that will help you start to see who finds you where and put the right amount of ad dollars to that spot.

Don’t forget to use Google Analytics on your site also to track who comes from which ad.

I wouldn’t recommend Facebook ads for you because of your budget (also, Google AdWords also allows geo targeting, and when used in conjunction with your Facebook Insights information can reach more people)
by Leslie Poston edited by Leslie Poston 7:57 AM

I run the website and Facebook page for my church. Our advertising budget is currently spent entirely on print advertisements in local newspapers. As a church, would we get more reach for our dollars by advertising on Facebook and other social media with geo-targeted ads, or is print still the best way to go for a local religious organization?
by April 7:53 AM

Facebook makes this a continued challenge by continually changing up the user experience and how they rank your posts. One thing to keep in mind while you seek more fans is that once you get them, you still only reach about 15% of your Facebook fans with your content on your wall because of how Facebook handles Edge Rank and how users can mute things in their newsfeed. That said, there are a few ways:

1) Good content, posted about once a day, + actually being there and talking to your fans
2) Facebook ads designed to drive users to your page (be careful, this can get expensive if you don’t watch the daily budget)
3) Contests and sweepstakes, although Facebook does NOT allow a contest expressly for the purpose of getting fans/likes – be sure you read the rules before starting one of these
4) Putting Facebook share buttons on your site and making sure you have a link back to your Facebook page there as well

There are many other ways but those are the simplest to implement quickly.

The number I’d pay attention to, more than how many fans you have, is how many are “talking about you” – much more significant.

Also, use your Insights to determine your demographic – it will help you decide what content to post that would be shareable – fans sharing your stuff is the best way to get new fans.
by Leslie Poston 7:52 AM

how do i get more fans on facebook for my business?
by dave 7:48 AM

There are two books out there right now on Google Plus that come to mind, a For Dummies book and ebook by Jesse Stay and one by Chris Brogan. I’m sure there are more on the way!
by Leslie Poston 7:42 AM

Any books or sites you would recommend on for using google +
by Sean O’Connell 7:41 AM

That sounds like something your company would need to set up for you for best results. If you use a traditional phone company land line and your company pays for the service you dial a code such as *72 to forward. If they don’t pay for the service, I’m not sure how you’d forward the phone. Companies out there like Ring Central claim to offer a paid solution for this problem, but again – it’s not free – and it isn’t something I personally have used so I can’t really recommend it. I’d talk with your company and tell them you need them to reactivate that service so you can better telecommute.
by Leslie Poston 7:40 AM

My company use to pay extra (didn’t state an amount) to be able to forward desk phones to cell phones but stopped doing this due to the extra money it costs. Not sure if it was part of the phone service or not but is there a free, safe application that will allow me to forward my desk phone to my cell phone? I work from home 3 days a week and have to check my desk phone voicemail though out the day.
by Kelly Crowley 7:37 AM

Since an iPad (and an iPod Touch) is not a phone, you need to grab an app like Skype to send texts (SMS). I know there are several out there to choose from but Skype I’ve used and it works well. You can also log in to your Google Voice account online and use that or download an app to access it as well.
by Leslie Poston 7:35 AM

Robert from Facebook: how do u text from an ipad?
by Kevin Clay/WMUR Staff 7:33 AM

For music you can create a playlist in iTunes and export it then upload that music playlist to your Fire legally. You can also do that for your photos in iPhoto.

Here is a discussion in the Amazon groups where people are working on that same question. The solutions they came up with might help you: www.amazon.com
by Leslie Poston 7:32 AM

Can I transfer itunes games and media to my Kindle Fire? Thanks!!
by Laurie 7:27 AM

LinkedIn is a business-focused network. I connect with everyone on LinkedIn who is not a spammer, even if I dont’ know them, as it broadens my network there and gets me into the business circles of people I would not otherwise meet. I check out their profile to see if I can discover why they’d want to connect – it is not uncommon for people to reach out on LinkedIn prior to reaching out offline to conduct business with me, for example, or to research my bio for a speaking gig. I make sure they have a photo and a complete history before clicking accept.

I do recommend protecting your contacts on LinkedIn if you want to try to optimize your LinkedIn experience by broadening your connections. Make it so that only you see who you are connected to. This handles the issue of folks who want to connect only to see who you know.

Also, please don’t feed your Twitter into LinkedIn (or Facebook) – it is way to noisy! People go to LinkedIn and Facebook for a different experience and reason than why they visit Twitter.

If you are a business – make a LinkedIn Company Page! Create and participate in a Group! LinkedIn has so much overlooked value for people as a business social network.

How they handle contacts is nice also – you can export them (meaning you keep your data). A great feature. You can also have a feed of your blog, your Slideshare slides and more – so connecting outside of people you know allows more people who might be able to do things for your business see you display your knowledge.

Find me there at linkedin.com/in/leslieposton
by Leslie Poston 7:26 AM

I get requests from people I do not know in my area wanting to connect on LinkedIn. My feeling is that I should only connect to people I know. I use the opportunity to connect to them by offering to meet them for coffee as a way we can get to know what each other does and the type of clients we are looking for. Your thoughts on connecting to people you do not know in LinkedIn?
by ktombs 7:20 AM

I do think Google Plus has staying power. Interestingly, I would have said that even before Google made sure of it recently by integrating Google Plus into search (at the bottom of your search results, notice how it says “Ask this on Google +” now) and started pushing toward layering your social data and use data across all of their tools like YouTube, Picasa, Search, Gmail, Docs, Plus and more. I also think it is key for business to have both a Google Plus and a Google Place page right now.
by Leslie Poston 7:20 AM

Do you think Google + has staying power?
by Hank edited by Kevin Clay/WMUR Staff 7:17 AM

There are hundreds of apps for the iPhone that come out daily, so I’m not sure it is possible to keep up with all of them. Some favorites on iPhone and Android are Evernote, Batchbook, LinkedIn, Hootsuite (productivity/business). If you want to get social Instagram and Foursquare are great ways to connect with folks, also on iPhone and Android. Skype and Google Plus are also good apps. Square is a great way to handle mobile payments via credit card. #techtalk
by Leslie Poston 7:17 AM

Any new APPS for the iPhone you can share?
by rap4143 7:12 AM

Jeff, I’m not sure what you want to aggregate? If you want to aggregate your posts out to various social networks you can use your RSS feeds and RSS reader. You can also use a site like FriendFeed or a tool like Yahoo Pipes to monitor your own posts in one place.

If you want to aggregate various social network accounts into one dashboard, you can use a tool like Hootsuite, Seesmic or Tweetdeck (there are many of these).
by Leslie Poston 7:05 AM

Jeff Savastano on Facebook asked: “I’m looking for an inexpensive social media aggregator tool. Can you recommend one?”
by Leslie Poston 7:04 AM

Read more (And join us next Wednesday at 7 AM Eastern to ask your questions at this link also)

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