Posts in Category: Classes

Social Media Breakfast New Hampshire Partners with NHPR for 2013

After four years of SMBNH, I’m so pleased to announce our new partnership with New Hampshire Public Radio. They will be hosting us in Studio D each month throughout 2013. We feel that this partnership brings the educational basis of SMBNH to the forefront, and look forward to the next year!

Our first SMBNH of 2013 is in January on the 3rd Thursday, and will feature C.C. Chapman, author of Content Rules and his newest book: Amazing Things Will Happen.

We’ll be sending out an event link for this event and the rest of the year tomorrow. The firm schedule of events for 2013, hosted by NHPR, is as follows:

January 17
February 21
March 21
April 18
May 16
June 20
July 18
August 15
September 19
October 17
November 21
December 19

We’re also putting out a call for speakers.

UDATE: As many of you know – Magnitude Media relocated in 2013. We have turned the keys of this wonderful thing we started over to some smart, capable folks at Seacoast Social Media. They are now running the existing @SMBNH Twitter and the SMBNH Facebook group, and are continuing the partnership with NHPR. Look forward to quality content and networking from them at this event and their other events!

Social Media Metrics, from Novice to Expert

This week I did a webinar with Demand Metric on tips and tricks for advancing your metrics knowledge.

The entire video is embedded below.

Thanks so much to Jerry Rackley and team for having me. You had a great group with great questions!


Getting from Novice to Expert

Marketers that understand the value of social media are nevertheless often unsure the best approach to monitoring and measuring their social media efforts. This free webinar, presented by Leslie Poston, author of “Social Media Metrics for Dummies” will help you sift through all the information available about social media monitoring and metrics so that you can know what’s being said and measure the effectiveness of your social media efforts.

Using principles from her book, Leslie will teach attendees of this webinar:

How you can feel like your efforts online are measurable and full of purpose and direction.
How applying metrics to the whole organization for a true social business model will help you drive sales and grow your brand.
How metrics should lead to more than one goal: marketing and brand awareness, sales, competitive intelligence, human resources, content marketing plans and more.

Buy the Social Media Metrics for Dummies book here for more like this. Have a copy already? Review it here.

The Next Generation of CRM: Social Media Today Webinar

This week, wearing my author hat for Social Media Metrics for Dummies and my strategy hat from M2, I had the pleasure of joining Mike Lewis, author of Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence and VP of Sales and Marketing for Awareness; Paul Gillin, author of Social Marketing to the Business Customer and B2B marketing coach; Taulbee Jackson, Chief Strategist at Raidius; and the folks at Social Media Today for a webinar on The Next Generation of CRM.

It was an information packed hour moderated by the capable and well-informed Brent Leary where we covered all that’s new and worth noting in CRM, made a few predictions, had some witty banter and generally enjoyed talking shop and doing our best to be helpful for everyone tuned in.

If you missed it, you can download or listen to the audio with Leslie Poston, Paul Gillin, Mike Lewis, Taulbee Jackson, Brent Leary, Robin Carey for Next Generation of CRM by Social Media Today and see the simple slide deck below in this post.

A bit of the Twitter conversation during the webinar:





Read on for more event tweets and quotes and the full official webinar wrap description from the Social Media today wrap post:


The Social Web has removed a lot of the stability, structure and control that once characterized CRM. Traditional CRM has featured elements of communication and feedback tracking, but they have always relied on structured tools for participation and recording actions and outcomes. Now, customer relations exist across a wide assortment of platforms and conversations where the business must radically adapt if it is to practice any kind of management. In this webinar, our panelists will assess the new CRM – its potential and its limits in the context of a customer-defined playing field. Tune in and bring your questions as we explore the following issues:

Where does CRM live in a socially savvy business?
What CRM tools and practices have become outmoded and how are they being replaced?
Are there any boundaries between CRM, marketing, PR and CS on the Social Web?
How has the customer’s role changed in the relationship?
About the Panel:

Mike Lewis, VP of Sales and Marketing at Awareness, Inc. and author of Stand Out Social Marketing

Leslie Poston, Founder of Magnitude Media, Speaker, author of Social Media Metrics for Dummies, Brand Journalist for Radian 6.

Paul Gillin, Trainer and B2B social media marketing coach, author of three books on social media marketing including his most recent book Social Marketing to the Business Customer.

Brent Leary, is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC

Taulbee Jackson, is the founder and CEO of Raidious, the company that managed the social media efforts for the 2012 Super Bowl.




SMM4D Virtual Book Tour Kicks Off June 20 – Join Us!

ONLINE 6:00 PM Eastern/ 3:00 PM Pacific – Join us!


I am pleased to announce that I will be hosting a live book talk on Shindig, a new customized video chat space for live events. We will be connected globally via webcam online, and can interact and participate in a live talk about Social Media Metrics. You can socialize with other participants, or watch and listen. The event will be June 20, 2012 at 6pm Eastern / 3 PM Pacific.

Here’s how it works. About 15 minutes before it starts go to the event link and log in (those who register using the link above will receive their log in instructions to their email). You should test your microphone and camera at this time. Then when the event starts we can get underway. We will have an interactive talk about Social Media Metrics, followed by a question and answer session. The talk is sponsored by Shindig Events.

The way to make this interesting and fun is to have A LOT of people in attendance. So please invite as many of your friends as you like to join us! Spread the word on Facebook and Twitter to as many people as you can.

Grab your web cams and get ready for a fun evening!

More Info Here

Get your copy of the book on Kindle or paperback before the event here!

WMUR Channel 9 Tech Talk Transcript from February 29, 2012

I have so enjoyed doing Tech Talk with you via WMUR Channel 9 (ABC) during the month of February.

I hope you found it useful. Here is this morning’s transcript


  • Hi Leslie,

    I’m currently interning with a very small company that has taken on the admirable (and challenging) task of rekindling the flame of local radio in Manchester NH, and my background in media studies and audio production has elevated my role to more of an operations manager.

    I’ve recently been exploring the ways in which our social media accounts interact with our website, and I’m trying to determine which functions are better provided by one medium over another. In short, our website provides our listeners with tremendous functionally, such as a blog, audio and video clips, press releases and survey questions, and our strategy has largely been guiding our audience to this website through our radio show and our social media accounts.

    My question is this: is it more productive to pull Facebook/Twitter users away from those sites and to our own unique website (which we also sell ad space for), or is it more effective to cultivate stronger and more interactive relationships on these accounts alone, or some combination of the two? At time it seems counterproductive to pull users away from an environment in which they already happy interact (Facebook/Twitter), but our ability to monetize our own website is important to our business model.

    Thank you for your input!

    by Steve Messa 7:00 AM
  • There are two parts to this answer.

    First: It is always better to pull people over to your site whenever possible for the simple reason that you OWN it. The TOS (Terms of Service) of Facebook, especially, dictates that any photos or other content you upload to their site, they own and can use for profit. They are doubling down on this with their upcoming social ads, that actually will pull comments from people’s public fan pages to sell their products. It’s always better for the business to keep full ownership of their content and full control over what they post and how it is used.

    Second: You can’t control how users prefer to use the internet, and the fact that folks are already comfortable with Facebook, etc and are already there means that yes, a presence there is key to your business surviving and thriving. The trick is to instill some kind of app or other mechanism that allows the user on FB to enjoy your content that you are producing on your site – not all businesses have the budget for this. If you don’t, then have a thriving presence there centered around conversation with your fans and use that to bring them out to your site.

    by Leslie Poston 7:01 AM
  • certain accounts are following me on twitter who i don’t want to follow me. can i block them?
    by Jas 7:10 AM
  • Yes, you can block accounts on Twitter. If you use Twitter by going to their site,, you can block someone by clicking their user name. This brings up a window with a synopsis of their profile. In that window you see a drop down arrow. Clicking that brings up a list of options (mention them, direct message them, add to a list, etc. The options for reporting and blocking are there. If you use a program like Hootsuite for Twitter, clicking the name brings up a profile window, and the block user, or block and report for spam, is at the bottom of the window.
    by Leslie Poston 7:12 AM
  • When is the iPad 3 coming out??
    by tech question 7:14 AM
  • I wish I knew! Apple keeps a tight lid on their product launches. Speculation says this year, but only Apple knows for sure.
    by Leslie Poston 7:14 AM
  • Is Tweetdeck the best twitter application or can you recommend a better one?
    by Jas 7:18 AM
  • Tweetdeck has been acquired by Twitter in recent years and they have been making some changes to it recently that have the users a little upset. While they sort it out I might recommend another option. 

    I use Hootsuite to manage my account and those of my clients. It is free for one user but more users cost money. One reason I like it – it lets you see when someone has replied to a customer already if you have lots of people on one account.

    Seesmic is another option, totally free, for one person to use. It’s really nicely done and clean.

    Another is Twimbow – a free app that lets you sort your stream by color and other cool things.

    If you like stats another one that isn’t completely free is PeopleBrowsr.

    If you are a larger business you might want something more robust, like Meltwater Engage (formerly JitterJam), the Awareness Hub, Eloqua, etc.

    There are hundreds of apps out there to choose from, though, so if you don’t see one you like up there you can look at tools like to find more.

    by Leslie Poston 7:23 AM
  • Suzanne from Facebook: I cannot load my music to y kindle I have tried on three diffrent computers and have followed all teh steps on the kindle & using the direction in my media players on my computers. very disapointed. any suggestions?
    by Kevin Clay/WMUR Staff 7:28 AM
  • Hmm. That sounds like a tricky problem. I know Kindles don’t always play well with music that is not in the right format. If that isn’t the issue, then I think Amazon Tech Support might be the best place to find an answer for this one – they can look at your whole problem and review the steps you’ve taken with you and help you fully.
    by Leslie Poston 7:30 AM
  • Hi Leslie, thanks so much for doing this chat today. I was wondering what’s the best way to increase the number of Twitter followers I have?
    by BigCity 7:31 AM
  • The best way to increase your Twitter followers is to be involved, be engaged and be interesting. For the first month you are on Twitter (or longer if you are struggling with it) it can feel like you are talking to yourself. There are some simple ways to get more people interested in talking with you:

    1) Make sure your Twitter account is not protected – protected accounts are hidden, so no one can find you to follow you

    2) Use Twitter search to find people talking about things you are interested in or topics relevant to your company – then join the conversation. You don’t have to be following someone to reply to them on Twitter! It’s by nature a public conversation and public news feed – jump right on in. Then, if you get a dialogue going, you might find that those people are people you want to follow and that want to also follow you. The #Discover area on is also useful for finding common topics to talk about with folks you haven’t met yet.

    3) At an event? Find out the hasthag and jump in on the conversation there and share your event photos etc using it. For example, Social Media Breakfast NH uses #SMBNH every time we have a breakfast so attendees can find each other and find content relevant to the event. Also make a list of the attendees to follow, and make sure you are on any public Twitter Lists for the event as well.

    4) Jump in on a live Twitter Chat. A great one is #blogchat on Sunday nights, but there are a ton of chats relevant to you. Check the full list here (or add yours to it if you have one you host):

    5) Get into Twitter habits. For example, @CSPENN is know for his link sharing #the5 now (among other things) – people now expect him to share his five best links using that hashtag. Find your “thing” then make it a habit

    This is just the tip of the iceberg but it should get you started!

    by Leslie Poston 7:38 AM
  • Sarah from Facebook: What do you think about pinterest’s policies on copyright?
    by Kevin Clay/WMUR Staff 7:39 AM
  • Pinterest and sites like it (Anybeat, Minglewing, Gentlemint, Foodspotting, TinyReview, etc) all have similar copyright policies. Facebook has one of the most evil site policies for copyright, giving them ownership of anything you upload, including private photos on your personal page, to sell for use in ads, etc. It just doesn’t get the same public outcry (which is too bad – it really should get the same attention until the problem is resolved, but I digress). 

    I like that Pinterest addressed the customer service aspect of the issue by putting control into your hands – if you look on their site you see they now provide site owners with a bit of code that allows you to opt out of having people “Pin” your content.

    Remember: the trade off for these free sites is YOU: is your data and your content. Protect yourself.

    by Leslie Poston 7:44 AM
  • I’m a teacher and was wondering if you know of any WordPress plugins for a self-hosted site that might be of educational use, such as games or site features.
    by LorenzoA 7:44 AM
  • There are so many cool WordPress plugins and site features out there for education, and some that are not intended for education but get put to use in the classroom. With so many it’s hard to narrow it down, but here are a few (YMMV):

    LePress: organize courses, make assignments

    Lesson Plan Book: Calendar of lessons

    Possibly Related Classroom Projects pulls in relevant projects from DonorsChoose

    Then there are a ton of plugins for calendars, histories, timeline visualization, visual content enhancement, and collaborative editing that are useful but not classroom specific.

    Find other teachers like @ldpodcast @johnherman @holden @scastriotta etc on Twitter and talk to them about what they use also.

    by Leslie Poston 7:47 AM
  • I have a Verizon iPhone, but I suppose my question could pertain to any iPhone. What are effective ways to charge it like during a power outage with no house AC power and car DC power is out of the question?
    by Thomas Grice 7:49 AM
  • If you do a quick search online, there is a charging case you can buy that extends the life of the battery long past normal use time. 

    There are also USB charge packs (look for one with the right connector style for the iPhone – some are meant for other phones). I keep USB charge packs in my house for my Android phone – it’s saved my bacon in a few NH ice storms and outages to have them around.

    by Leslie Poston 7:51 AM
  • I have 509 items on my Kindle (oldest model) I can I clean it out without having to delete each item?
    by martha 7:53 AM
  • I’m not a Kindle user, but it looks like you aren’t the only one having that issue. Apparently you can unregister your Kindle, download the items, then clean it off, HOWEVER – I’m not sure I’d recommend that route – I’ve never tried it myself. Here is a bit more about the problem:
    by Leslie Poston 7:55 AM
  • Thanks to everyone for the questions and thanks to Leslie Poston for answering questions all this month! You can see more about how to connect with Leslie on the right side of this page.
    by Kevin Clay/WMUR Staff 7:59 AM

Read more:

WMUR 9 Tech Talk Transcript From February 22, 2012

  • Great questions this morning! And thanks to Leslie Poston for answering them. You can learn more about where to find Leslie on the right side of this page.
    by Kevin Clay/WMUR Staff 8:01 AM
  • I’d suggest having her host her own blog where she can take photos of her art and blog about it, then either link that to a store like Etsy or use PayPal, Dwolla or Square to sell her items herself from her own site with pay buttons, etc. Put a Pin This button on that site so folks can share her items on Pinterest, as well as other social share buttons. You can also use sites like Shopify to create an e-commerce blog (Shopify has some great Facebook plugins to bring your store onto Facebook, by the way). There are hundreds of options out there but keeping it simple and low cost is always a good plan for people who make things or sell their art. SmugMug and Fotki and sites like that are also an option, but you tend not to have as much control over how much you make on sites like that.
    by Leslie Poston 8:00 AM
  • I have a friend who is a very talented artist, which she does as a hobby. She drew a pencil drawing of my dogs in a portrait as a gift. I am trying to get her to set up a web based business to begin making money off her passion of her art. What sites do you suggest for her to do this? I know about Etsy. Any other great ideas?
    by Stephanie 7:55 AM
  • In the past you could use straight up old-school SEO tactics like meta tags and keywords and reciprocal links coupled with content written a specific way to handle this issue, but in the age of social, this has gotten more complex.Now you need to not only write with keywords in mind, but also create good, interesting content worth sharing on a regular basis (having a blog is great for this purpose).You also need to make it easy for people to share your content or site by placing share buttons around the site or blog that make it easy for folks to talk about you everywhere.Having social accounts for your business in places search engines look is also key now – post your blog posts to your LinkedIn company page. Link them on your Facebook company page (don’t use it to blog, though – Facebook owns anything you store there). Link them on your Twitter page and put your video blogs on Youtube – all of this will help you pop up more in search.

    As you get more and more people talking about you, and post regular content that is good and useful in your subject matter field, you’ll see your results improve.

    If you are a brick and mortar business, also claim your Google Place and your Plus page in addition to creating channels for your business on sites like Yelp and Foursquare. People online who are in your area will be more likely to see active businesses that are close to them first. If their social graph (friends, family and coworkers) are talking about your business, then that result is more and more likely to be you.

    by Leslie Poston 7:55 AM
  • How can I come up first in Google when someone searches for my business?
    by username 7:50 AM
  • There are a lot of great options out there for blogging. I personally recommend WordPress. If you can, host it yourself and get WordPress from If you can’t – start off on and they host it for you. It is very versatile.Tumblr is very popular right now, as well, but WordPress does a bit more for business I think – Tumblr is more for individuals who want to share content from others or shorter thoughts on things. Tumblr is great for photobloggers – it makes it easy.There are a lot of options out there – even Blogger, a fairly old school one – still works well as a blogging platform.You can also audio or video blog using Cinch, Talkshoe, Youtube, Vimeo, Viddler, Qik and more (and all of these an be embedded into WordPress posts – another reason I like WordPress – it lets you do a variety of things).

    by Leslie Poston 7:44 AM
  • if i want to start blogging, what’s the best free site to use?
    by brian 7:38 AM
  • Technology and social media in education is a huge topic right now. I write about it a lot (most recently: are some great educators in NH doing wonderful things with technology who are very accessible: John Herman (@johnherman on Twitter) and Hans Mundahl (@hmundahl) come to mind right away as people you should talk to in your field.I think emerging media will bring education out of the institutional model it is in now and make education something accessible and understandable to each person. I think teachers will become guides and sherpas of knowledge as we (eventually) move away from teaching to tests. I think we are armed with the knowledge and the technology to make fundamental changes to our educational system that can make us a better society overall.I like seeing things like iPads in the classroom (in fact, Hans is doing a seminar on that at New Hampton School soon – ask him about it) and think that is a great first step, but also have to remember that not all kids have access to tech at home. We have a lot of bridges to cross and gaps to close economically and with access before we can effect real change.

    Meanwhile, iPads and other tech in class enhances learning and brings the world to your students’ doorstep in school. I think that can only be a good thing.

    by Leslie Poston 7:36 AM
  • Where do you see technology going in education? I already have been blessed to get a grant for 4 ipads for my reading classroom. The motivational component alone, really engages students and meets them where they are in technology. Do you see the future of online learning as just another creative alternative to educating our youth? It seems to me that we are moving in that direction if only as another alternative to traditional education in schools.
    by mskdog 7:31 AM
  • That’s a great question. One red flag are companies selling you a “system” for social media, or social automation. There are legitimate services out there, like Dan Martell’s Timely.Is, that allow you to pepper your social feeds with links you find interesting or things you discover to help you not have empty feeds while traveling, etc. but you can not have successful social media with automation – you have to have a human element.Another red flag are companies that promise you exorbitant numbers in a short time period. Of course it is always possible to purchase fans and followers or to join a circle of reciprocal followers, but these are empty numbers. You want steady growth from people who will engage with you and your brand, not vast numbers of bots who only a) expect you to reshare their marketing links or b) never talk to or about you at all.The SEO red flags are big ones also. If a company offers SEO as a specific service – check their numbers before you hire them. Make sure they are using no black hat SEO tactics.Check a company’s social numbers as well. Are they following 2000 people but have less following them back? Do they have 200 Facebook fans but no comments or engagement on their wall? Do they rely on empty scores based on noise like Klout that don’t tell you anything useful except that they willingly spam their followers for shiny prizes? Do you attend their talks and only get 101 information, every time, or old information? Do they have recommendations for their work? Do they give them to you to check out? Do they hop on any bandwagon to milk it for all its worth so they can be a “thought leader” (most recent of these: writing a million blog posts about how to monetize Pinterest, also recently Google Plus)?

    There are so many red flags you can look for that don’t fit here, but in the end – do due diligence. Don’t buy a bill of goods. Educate folks in your community what to look for and what these things mean.

    by Leslie Poston 7:29 AM
  • Hi Leslie! How do we help small businesses spot questionable social media/online business scams? Im seeing more and more multi-level/relationship marketing/ Amway style things that are more about the “downline” than the actual product, which often is ineffective anyway.
    by Whitney 7:21 AM
  • I’d recommend using Pinterest in a more organic way. People are trending toward blocking business that just use it for sales or marketers that just use it to market. Pinterest is a group about what’s interesting, and the users there can (and do) unfollow boards that are just there to market.That said, if you have decided to make it part of your strategy, a better way is to add a “Pin This” button to your site and then be interesting and post great visual images as part of your content – make sure you have the image rights.To find local pinners and things that are interesting on Pinterest, do a site-specific Google search on
    First turn off Google’s Your World search by clicking the World icon in the search window (this broadens your search past “who you know”) and turn off the +1 search results in your search preferences.
    Then go back to and type “ Portsmouth, NH” or “ 03801” etc (without the quotes) to look for Pinterest users sharing locally.Most importantly, have fun with it. That element of play and discovery is why people use Pinterest. The shopping is part of it – people tend to pin what they want to buy – but overall, they are telling you what they find interesting. Use it to learn, then be interesting on your blog so they share your stuff.

    by Leslie Poston 7:19 AM
  • Pinterest is all the rage lately. I’m planning to start my small business page on Pinterest today. I’ve figured out how to get the best SEO out of Pinterest, but am having a really hard time finding other Portsmouth NH businesses out there. The search tool really needs to be upgraded. Do you have any hints or recommendations?
    by Renee Vannata 7:13 AM
  • It sounds like you may need to add a password to your computer itself so that when you walk away from it people in the room can’t access it via windows you have open. Add it to the screen saver so that the screen saver starts right away when the computer is idle – no more unwanted log ins from people in the room.If the problem is coming from the computer, I’d be careful to check what applications you have allowed access to your Facebook account. Some of them are spam, and should be disabled as well as changing your password.It also sounds like you may have accidentally clicked a phishing link in the past. You might want to do a virus scan to make sure it didn’t leave anything behind, since changing your password regularly usually does the trick.Also, you can generate more complex, random passwords using a service like 1Password – that will help make passwords that are harder for people and computers to guess.

    Lastly, never use “God”, “password”, “1234” or similar passwords. If you can’t use a service to generate a password, try using 4 random words strung together that have nothing to do with each other but that you can remember (thinkhorseoceanpurple for example) or mixing it up with symbols and numbers in your password. Your password should always be more than 6 letters long.

    by Leslie Poston 7:12 AM
  • From Kendra on Facebook: How can I stop people from getting into my email accounts, or Facebook? Everytime I change my password, they figure it out and look at my personal information. I know who these “people” are. They are relentless and always trying to get into my private stuff.
    by Kevin Clay/WMUR Staff 7:05 AM
  • I’d recommend doing a few things:1) Use LinkedIn to build an online resume and to connect with people who will be able to recommend you from your past work and education, connect with people you need to know to work in your field. Participate in groups there to showcase your knowledge and reach new connections. Don’t cross post from Twitter there.2) Use Twitter to find new people you know already and to alert those you do that you are looking, to ask for help in your search.3) Blog! Tumblr is popular right now, but I prefer WordPress blogs you host yourself – use your blog to show that you know your stuff. Use it to go more in depth on topics than you can on LinkedIn and Twitter. Link the blog to LinkedIn and Twitter

    4) Use social searches on all channels to find jobs being posted there by keyword. Keyword #job is popular, also #workwednesday and #hirefriday

    That’s just a few things you can start doing right now. You can also use it to check out possible new employers before you start work or interview to make sure it’s where you want to work (and remember, they can do the same back in most sites.)

    by Leslie Poston 7:04 AM
  • How can someone who is unemployed use social media to find a job?
    by dave 6:58 AM
  • Good morning! You can start asking your questions for Leslie Poston.
    by Kevin Clay/WMUR Staff 6:56 AM

Read more:

WMUR 9 Tech Talk Transcript from Wednesday February 8, 2012

Here are the questions I answered this morning (read from bottom up).

Tune in next week (and every Wednesday in February) to ask me your questions!


  • OK everyone thanks for all the questions, and thanks to Leslie Poston for answering them!
    by Kevin Clay/WMUR Staff 7:53 AM
  • There is no certain way of knowing how much info sites like Facebook have about you. There are many lawsuits in effect right now all over the world where people are trying to force Facebook, in particular, to disclose that information.A safe assumption is that any info you type in (e.g. voluntarily give out) has been saved. I recommend clearing cache regularly, not using AutoFill in your browser, keeping backups of things like Google Docs, using OnePassword or Dashlane to create better passwords unique to each site, and surfing the web in incognito or masked mode wherever you can to protect yourself. Remember: the exchange for your use of free services is your personal data – it’s up to you how much you give away.

    by Leslie Poston 7:50 AM
  • Do we have anyway of knowing how much info google, FB, etc collect on our web activities?
    by Sean Mcdonald 7:45 AM
  • How to use social media to get more customers for your business depends in part on what your business does. There isn’t a one-size-fits-all approach that will work well for any business.One example would be a restaurant: a good HTML5 site (not Flash!) with a great mobile version of the web site, Open Menu, an online reservation feature, a blog, share buttons so people can talk about you, and a Twitter, Google Plus and Facebook page would be great. However, that is only great if you put the manpower behind the effort – people expect regular updates and to be able to ask you questions where they are online. In the near future, Pinterest and video will be key here also. And please, put your hours, phone number and menu on page one – people on their phone or tablet don’t want to mess around trying to find that info.A doctor, on the other hand, has a lot of regulations to deal with like HIPPAA. Social media can help their business, but they have to be careful – same for any business that is regulated or that deals with children, health, legal issues, etc.

    Any small business needs a website (a good one – please pay someone to make you a nice one), good content, and some social outposts that fit where their customers are – this may be Google Plus and Facebook for one business and Vimeo for another – do your research or ask someone like me at Magnitude Media for help with your strategy.

    Have a schedule to make sure you update often once you get your social in place, and don’t forget to reply to the people who talk to you online. Do vanity searches and alerts for your business so you don’t miss chances to talk to people you might not follow yet.

    by Leslie Poston 7:46 AM
  • How can a small business best utilize social media to get more customers?
    by Dave 7:39 AM
  • Google’s new terms of service is a thorny issue for many! I look at it two ways: 1) They already had this layer of information about you (personal data is the price we pay for using services for free). They are just “consolidating” it to make your experience more universal across their platforms. In that way, they aren’t getting any “new” info about you. 2) This can create an issue for those that have kept their personal and professional personas separate on Google. If you are one of those people who like a clear divide and who use some Google tools for professional use and some for personal, you might look for other solutions. If you don’t mind the blurring of the lines, then you should be fine.

    Of bigger concern to me is how they have changed search. To get your old search results back (e.g. relevant search results), click the world icon at the top of the search page to turn off personal search, and then go into your Google Plus account and turn off the +1 results feature.

    by Leslie Poston 7:32 AM
  • If you’re a business that relies on google docs for meeting notes and storing other info, how worried should you be about googles new terms of service?
    by question 7:30 AM
  • Reciprocal linking is a bit of an old school tactic where sites would link to each other to help get more SEO traction. The issue there is that you could be linking to a site that you don’t endorse – a link implies endorsement. Better is to link to sites you really believe in and create good content around your business – then get it talked about on social channels, Links back to your site will come naturally without having to endorse sites that aren’t relevant to you.
    by Leslie Poston 7:28 AM
  • Jane from Facebook: Recently I was asked to link my web page to others (unknown ) in return they will link mine to theirs and I’d I did it for 5 pages, iget the same plus deep links it was called 3 way linking. And it was free?
    by Kevin Clay/WMUR Staff 7:26 AM
  • Pinterest and Gentlemint are two hot sites right now that are changing how we view the web. By making the web a more visual, curated experience. Currently, Pinterest is driving more traffic than Google Plus to product pages, which is a fascinating statistic considering Pinterest is still in invite only beta. At the moment I’d advise everyone to include not only mobile marketing and mobile active sites designed for tablets to their marketing plans, but to include a heavy emphasis on good photos and video.
    by Leslie Poston 7:25 AM
  • We hear a lot about Facebook, Twitter and Google+, what are some of the other up and coming social media websites?
    by Dave 7:23 AM
  • Skype is an excellent tool for customer service, especially if you utilize the video chat feature – it gives that personal touch to those customers that want to see who they talk to – but it’s not required, you can just text chat or call. There are plugins available to record Skype calls, Skype texts and entire conversations, but you need to install those before you embark on customer service via Skype. I wouldn’t use Skype without the recording tools – you need a record of your conversations for your business! The limit for a Skype video chat is small for the free version (I believe it is three right now – they recently changed it when Microsoft bought them) but you can have a paid account that allows you to have more people in video chat. You can have as many as you’d like in a text chat. The conference call feature is also three right now. Paid accounts can also choose their Skype number, their ring back number and other features.
    by Leslie Poston 7:17 AM
  • I’m in Customer Service and I noticed some of our customers have a Skype ID. What are your thoughts on using Skype as a communication tool instead of email and how many customers could you Skype with at a time? Is there a pause button? : )
    by Kelly Crowley 7:16 AM
  • There are stats out there on how advertisers used social media, particularly Shazam and QR codes. It’s a little long to post here, but if you check back on Blog later today I’ll post several options for that for you that tell more about the metrics of the Super Bowl Ads
    by Leslie Poston 7:14 AM
  • Renee on Facebook asks: Do you know if there are stats on whether Shazam or QR Codes are more effective driving traffic (likes) to a facebook page? Twitter account? Website? I’m particularly interested in demographics of who uses Shazam and who uses QR codes. Thank You.
    by Kevin Clay/WMUR Staff 7:13 AM
  • No you can not see if people look at your Facebook page – that is a well known phishing scam on Facebook. If you see someone with that link on their wall it means they need to do two things 1) go into their privacy settings and revoke permission for that app and 2) change their password – they’ve been phished, most likely by clicking a similar link.
    by Leslie Poston 7:10 AM
  • can people see if you’re looking at their facebook page?
    by Sean 7:09 AM
  • I’m not sure why FB decided not to turn an edit feature on in their main updates, but you can edit two types of posts : a shared link (you can edit the description area in the link – the excerpt – by clicking on it once) and the comments you make (clicking the x once quickly after making a comment now opens an edit window). Both features only work for a few seconds after posting though! – I agree – I’d love to have a do over on my updates. I’m a typo queen.
    by Leslie Poston 7:07 AM
  • why doesn’t facebook allow you to edit your posts?
    by Sean 7:04 AM
  • That depends on how you use twitter for your business. You don’t have to, but following allows them to DM you and may lead to reservations/customer service questions online that you’ll need to be prepared to handle by monitoring your account or setting notifications to email or phone.
    by Leslie Poston 7:03 AM
  • Hi Leslie, if a customer compliments or contacts us via twitter and follows us should we also follow them?
    by KancamagusLodge 7:01 AM

Early Riser With A Social Tech Question?

If that’s you, I’ll be on WMUR’s online Tech Talk as their “Ask an Expert” every Wednesday morning from 7AM – 8AM Eastern this month doing my best to help you out of your social tech jams. Note: my answers will feed out to my Magnitude Media business Twitter (not to @Leslie – that account is noisy enough already!).

Questions I will answer: social media, marketing and general business tips and questions about social media and emerging media issues and tools. Wondering what the heck Pinterest is or have questions about Google Plus? Want to know about tools to help filter the noise or what a good blogging platform is for SEO? Those are great questions.

Questions I won’t answer: questions about your specific company’s needs (one question doesn’t give me enough info to tell you what kind of strategy to use for your next marketing campaign, for example). You really need to consult me (or someone else) as a consultant for an in depth question or marketing strategy needs.

I can’t wait to help you!

You can get to Tech Talk each Wednesday in February 2012 at this link.

QIK Video: AdWords Credits

The credits are first come, first served. How to get them is in the video – good luck!