Posts Tagged: adaptive media

Maine: Thirsty For Knowledge

I’ve been spending more and more time in Maine in the last year helping folks learn new ways of doing business. Recently I spoke at Social Media FTW in Portland, ME and at Accelerate Maine in Bangor, ME. Social Media FTW had nearly 500 attendees, and Accelerate Maine had nearly 200 – that’s a lot of people who want to know how to be better at business in a technological age.

Here are my slides from both presentations, and a huge thank you to both conferences for having me speak.

Social Media FTW, Portland, ME, September, 2010

Accelerate Maine, Bangor, ME, October 2010

Restaurant Basics: Online Engagement

We talked about the challenge of inserting adaptive media into your restaurant time crunch. It’s difficult to see where you can fit it in when you are holding down 100 hour weeks trying to keep your dream afloat in a tough economy. Even if you don’t have time to do your campaign yet, you should still be present in the social web space.

If you do nothing else, make yourself aware of where you are online. We’re looking for you where we are already, as potential customers.

• Have a Facebook Fan Page, not a personal profile for your business. (And make sure you enable your business page wall to show everyone’s posts, not just yours.)

• Claim your business on Foursquare, Gowalla (and other location based services). Don’t know what I’m talking about? Google “location based services”.

• Claim your business on review sites like Yelp, TripAdvisor and more. Sure it’s scary to let people be honest, but it also gives you room for improvement to be available on these sites.

• Pay attention to your customers. Listen to them talking about what they do online. Do they love email in your establishment? Go with Constant Contact or Blue Sky Factory and do email campaigns. Do they text constantly while they sit and eat? You need  or a text based awareness service. Listen. Your customers are giving you clues.

These are what I would consider the basics right now in social media for a restaurant. Things you can do on your own with very little technical knowledge. Even with low to no engagement, doing these things will passively help your business by making it easier for those of us who do engage to share when we interact with your establishment in some way.

Social Media Starts With YOU

Recently, I partnered with Awareness to present a webinar: “Social Media Starts With YOU” as part of their ongoing series.

Here is the audio:Here is a clean version of the slides without the WebEx framebar:

Links and notes requested in the Q&A:

Intel Social Media Guidelines

In response to the “doing it well for B2B” many audience members asked in the chat room why I didn’t say Chris Brogan. I adore the very smart Chris, who is very good at what he does, but I prefer to use examples of businesses outside of our social media bubble when possible. The question has inspired some research on who is doing it well for a blog post coming up, which I’ll come back and link here once it’s finished.

Note: I’m a bit head down on a client project this week, but will be coming back to add the other requested links here as I have time.

Adaptive Media In School (More Than Social)

I’ve been doing a lot of education of our educators here in NH this summer, from Keene and Franklin Pierce in the west to UNH on the coast and more. It’s been a blast helping them grasp the implications and possibilities for adaptive media in the classroom, in the curricula, throughout the infrastructure and on into the future lives of their students. I thought I’d collect a few of my slide decks here for you, and some of the tools I’ve been talking about, so that you have a handy resource. I try to find fresh slides for each presentation, but a few do repeat – it is a traveling lecture series, after all. The aspect that is most fun for me is that each time I teach the course, I have new examples and methods to add. This means educators across the country are finally getting it. That is a good thing.

Social Media 101 For Educators (Given at Keene State, May 2010)

This slide deck touches on the very basics of social media for those educators that needed an intro to some of the more prevalent tools and issues with use. If you know what Twitter is, are familiar with the Facebook privacy documents, and more – you can skip ahead. I do love how much the Facebook privacy interface changed in the weeks following these slides, but it’s important to note: while the interface may have simplified dramatically, the policies did not. Take the time to read them.

Social Media 201 for Educators (Given at Keene State, May 2010)

This was for the advanced educators at Keene, a lively and interactive bunch. There were less slides and more hands on brainstorming and creativity here. Look for Keene to do some big things in the way of adaptive media plus education – they have an engaged and intelligent bunch of educators led by a connected and forward thinking provost.

The Role of Social Media In Education (Given at UNH, June 2010)

Tools for Education and Adaptive Media

These change all of the time. I’ll have to make a note to come back and update this post once in a while to keep them fresh. Important to note: in June 2010, Twitter will require all clients to use OAUTH instead of a password log in. This means some of your favorite Twitter apps will stop working if their developers haven’t decided to toe the line. I’m not sure how that will change the Twitter tools scattered amongst this list.

Here are a few social tools to get you started integrating adaptive media into your class and school:

TwapperKeeper is useful for collecting the group notes centered around a hashtag and saving them for future use and study

QuoteURL can put different tweets from certain folks into one page. Useful for project summaries or live lecture notes.

Google Wave now integrates into Blackboard

Don’t overlook the cell phone as a tool for announcements, notes, Q&A sessions, class participation and more

CiteMe is a Facebook application that cites sources in proper APA, Chicago, MLA, Harvard and Turabian styles

CoverItLive allows classes to take notes live and include multi media and other items as they go

Notely has a Facebook integration for their existing application to bring the classroom into Facebook

Moodle is an open and social tool similar to Blackboard

CourseFeed Another Facebook application, this one helps student figure out which fellow classmates and classes are online and easily join the group, page or discussion

Eduspaces is a social network devoted entirely to education, students and educators

DoResearchForMe This one I find a bit hard to swallow. It’s intent is good – to keep students from completely relying on Wikipedia articles by leading them to other sources – but I think the kids should learn this skill without training wheels.

CampusBuddy helps you find other students at your school. Useful for those times when people have changed their network to a city or town instead of a school.

Twiducate is a social network for schools

Schoology is a digital classroom set up integrating social media aspects with learning management

Flashcards is a Facebook based flash card creation application

ClassNotes a Facebook app that lets you visually share your teacher’s notes with others

Quizzinator helps teachers create, store and print quizzes, worksheets, and more online

Google Docs, Google Wave, and other online collaboration tools are invaluable in a class

Stop Treading Water

One of the easiest ways to spot a snake oil social media consultant these days is to look and see who is still promoting “awareness” of social media. People, I’m pretty sure the planet is aware of “social media” now. Folks need real education and real help from people who have been in the trenches doing it for a long time, not “social media days” or light weight seminars devoted to awareness.

People seem to treat social media as if it were new, getting bogged down in the oil slick of shiny object syndrome, distracted by every new tool that comes along. And that’s just it – these are simply new tools for an old idea. Social media is not new (and I still hate calling it social media). Social media just looks prettier now and is easier for the average person to use. Continuing to think of it as new and to get distracted by awareness exercises will only have you treading water.

JAN 16, 1978This was the day that social

That’s 30+ years of being social using technology, folks, in a variety of ways and tools as we evolved the technology, and it doesn’t even include other social tech, like a simple phone call, a shared radio program or other ways humans have always tried to find common ground and like minded folks and increase successes. Now can we stop distracting ourselves with talk of awareness and just begin integrating this set of new tools into daily practice already?

Are You Listening, Or Just Hearing?

If you study the effect of music on the brain at all, then the concept of listening and hearing being different is not a new one. This theory holds true in the study of psychology as well. Listening and hearing are two very different things, one active (listening) and one passive (hearing).

What’s the difference? You hear everything. Everything around you, every conversation, every bit of white noise – it all goes into your ears unfiltered. Half of the things you hear you don’t even notice unless they disappear, such as a sudden blanket of silence being the first thing you notice about a daytime power outage as all appliances and machines stop in unison. To listen, really listen, takes talent. It takes the ability to filter out all of the white noise around you and hone in on what’s important. It takes an ability to retain and filter information, to generate an appropriate response.

The best business people are great listeners. I was talking to a relatively new business person the other day, giving advice and assistance, and I realized what an exercise in futility it was becoming, as I’d had this same conversation with this person every month for the last several. That was a red flag to me that the person should not be their own boss – an inability to listen, absorb and apply information; but it also meant I hadn’t been using my full listening potential in that ongoing conversation either – I’d allowed the hum of a busy schedule to tune out the finer points of global listening, and had missed the cues that would have kept me from wasting more time repeating valuable advice no one was absorbing.

Global listening is a concept that takes listening beyond the ear. Once you master the art of active listening in conversations, being able to put it in practice by absorbing all of the information available to us, filtering it according to your active listening and apply it to your business and relationships, your business will soar (and so will you). Don’t get me wrong – active listening is hard, and global listening is even harder. I know few people who have truly “mastered” either, but there are many who do it well, practice daily and constantly strive to be better.

In the online world where these adaptive media tools are changing and expanding by the minute, and where boundaries are nonexistent, you listen or hear as well. This becomes part of the global listening technique, being able to filter your information fire hose in such a way that it enhances your off line listening. Everyone talks about engagement techniques, and “joining the conversation”, but that is only scratching the surface – the way you listen is, in the end, much more important for your success. Your competitors and clients and colleagues are out there giving away encyclopedias full of information, needs, and more. Be the one who listens.

Treat every day like a symphony, and take time to listen to every part.

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Shifting into Gear in Adaptive Media

The catch-all term for these platforms we use is social media. I’ve found that term isn’t something some clients can wrap their heads around. I’ve have better success telling them this new focus is on being social, connected, helpful and accessible using adaptive media tools. That helps them make the mental separation between the nuts and bolts (setting up profiles, learning platforms like Twitter, creating basic web presences and integrating into their existing on or offline spheres) and the actual effective use and forward thinking aspects.

Why adaptive media? Because in the end the platforms and applications are just tools, and they are adaptive. They require the user to adapt to a more inclusive set of societal rules, to get back into a communication mode instead of a sales or quota mode, to relearn how to be human even in promotion or business, more. They also adapt constantly, changing almost daily. Some live in a niche (Twitter), some fall out of fashion (MySpace) or lose funding or close for other reasons (TipJoy), some grow exponentially for a while only to begin to fade away (Friendster), some seem to eat the rest of the tools alive (Google), but in the end – they are only tools.

If you call it what it is and work on changing the midset behind the use of the tools, it’s easier to create an atmosphere where you can ride out the volatile nature of the social web and find growth no matter what happens to the tools you use to do it. The social mindset isn’t going anywhere, but it will become a more connected way of living and doing business that will outlast whatever tools you use to do it. Adapt in this age of adaptive media, and don’t trip yourself up by attaching yourself so firmly to one tool you can’t float if it sinks.