Posts Tagged: Advice

New Book: Social Media ProBook (Free)

I am pleased to be part of two new books, which is why I haven’t been writing here for a few weeks – I’ve been head down writing with a fabulous cast of fellow authors (shown on the left, compiled in a Twitter list here).

You may have noticed our fun avatars popping up around social media sites while we were writing. I thought the folks at Jess3 and Eloqua did a great job making us all into cartoonified versions of ourselves and rounding up a bunch of busy people for this project.

The first book is out now: The Social Media ProBook (the second you’ll have to wait another week to find out about – it’s in edit), a joint effort between Joe Chernov, Eloqua, Jess3 and 20 or so social media and marketing pros. We wanted to pool our knowledge for you in the sequel to last year’s Social Media Playbook. We hope you find it useful.

Download your copy here (or the print version), or read Eloqua and The Next Web‘s write ups of the book. View the book on SlideShare via the embed below. And please use the hashtag #probook to let us know what you think and ask us questions about our chapters.

The Social Media ProBook
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Are You Listening, Or Just Hearing?

If you study the effect of music on the brain at all, then the concept of listening and hearing being different is not a new one. This theory holds true in the study of psychology as well. Listening and hearing are two very different things, one active (listening) and one passive (hearing).

What’s the difference? You hear everything. Everything around you, every conversation, every bit of white noise – it all goes into your ears unfiltered. Half of the things you hear you don’t even notice unless they disappear, such as a sudden blanket of silence being the first thing you notice about a daytime power outage as all appliances and machines stop in unison. To listen, really listen, takes talent. It takes the ability to filter out all of the white noise around you and hone in on what’s important. It takes an ability to retain and filter information, to generate an appropriate response.

The best business people are great listeners. I was talking to a relatively new business person the other day, giving advice and assistance, and I realized what an exercise in futility it was becoming, as I’d had this same conversation with this person every month for the last several. That was a red flag to me that the person should not be their own boss – an inability to listen, absorb and apply information; but it also meant I hadn’t been using my full listening potential in that ongoing conversation either – I’d allowed the hum of a busy schedule to tune out the finer points of global listening, and had missed the cues that would have kept me from wasting more time repeating valuable advice no one was absorbing.

Global listening is a concept that takes listening beyond the ear. Once you master the art of active listening in conversations, being able to put it in practice by absorbing all of the information available to us, filtering it according to your active listening and apply it to your business and relationships, your business will soar (and so will you). Don’t get me wrong – active listening is hard, and global listening is even harder. I know few people who have truly “mastered” either, but there are many who do it well, practice daily and constantly strive to be better.

In the online world where these adaptive media tools are changing and expanding by the minute, and where boundaries are nonexistent, you listen or hear as well. This becomes part of the global listening technique, being able to filter your information fire hose in such a way that it enhances your off line listening. Everyone talks about engagement techniques, and “joining the conversation”, but that is only scratching the surface – the way you listen is, in the end, much more important for your success. Your competitors and clients and colleagues are out there giving away encyclopedias full of information, needs, and more. Be the one who listens.

Treat every day like a symphony, and take time to listen to every part.

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The “Pick My Brain” Experiment

I get asked several times a day to meet for “picking my brain”. When I do have time (which is rare) and get to help someone, I get told “You should make this a service you offer!” I tweeted that out tongue in cheek today, and the response via DM and email to really make it a service was immediate.

So, you asked for it, you got it.



No further bookings will be accepted for this service at that point, so if you’ve been procrastinating, act now.

The Scoop:



“Let me take you out to [insert beverage type or meal] and pick your brain about something” has to be the thing I get asked the most.

I’m flattered to be considered pick-worthy, but one of the reasons you want to ask me questions is that I’m good at what I do and that takes time (and time is money, so to speak), which leaves little time for the simpler requests. So many people suggested I make the request into a service, I thought I’d take them up on it. At the moment this is a limited time experiment. We’ll see how it goes and if it makes actually doing my job more difficult, or if it is something we all enjoy. See below for cost.

Tell me a bit about you, and about why you want to Pick My Brain. Then schedule one of my available appointment times.

Legal stuff:

1) This is advice only. I can’t be held responsible for you deciding to use my advice for nefarious deeds and schemes. It’s intended to help you be better at what you need to be better at.

2) Sometimes I won’t be able to answer something if it falls under an NDA. Some of my clients require these little gems of legal silence. I’ll let you know that’s why if this happens and the genie will grant you another wish. Er, I mean, I’ll answer a different question.

3) I can’t create an entire strategy for your organization in an hour knowing not much about how you work as a whole, what your goals are, etc. That’s not what this is for. This is intended for questions I *can* answer in an hour. Think ahead to what matters most to you to know RIGHT NOW.

I hope this helps you out and allows me to give some nice people the advice they need at a price they can afford and in a way that doesn’t eat my schedule alive. 🙂

Pick My Brain About Social Media

On Wednesday, 9/17 at 6 PM Eastern you have a chance to hear me talk about how to get your conversation started on Twitter. After that (a short 15 minutes – the presentation equivalent of a Tweet 😉 ) we break into random 5 minute one-on-one conversations. Each of you will have 5 minutes with me (and 5 minutes with each other as well) to ask me whatever you’d like to know about social media and how it can help you. Won’t you join me? To request an invite for the call from the folks at BlitzTime, just visit this link.

From the call description:

What is The Social Media Blitz?

It’s like a club meeting or a networking mixer… but without all that travel time.

It’s social – you actually talk to people. But you do it over the phone.

It’s media – you help your verbal conversation with your online profile which has your info and can link to other sites.

It’s a blitz – fast, fun and like a pack of linebackers crashing down on top of you.

It’s an event where we talk about social media with people who like social media using a social media platform.

It’s like speed networking over the phone – a series of private one-on-one conversations with people you know – or people you SHOULD know.

It’s up to 15 one-on-one conversations in an hour and a half – and when it’s over you’re probably already home.

Leslie Poston (@leslie) kicks off the event by starting a conversation with all of us about how to jump start your Twitter conversations… but after 15 minutes we break out into a series of one-on-one conversations to talk with each other about whatever we want.

It’s the next big thing – so reserve your spot now!