Posts Tagged: film

Go The F*ck to Number One

I’ve long been a fan of artists, publishers and film studios using piracy and peer to peer to turn a profit, instead of fighting the tide. I talked about it for film here, and for music here and here.

Is it a simple solution? No. Does it have pitfalls (mainly, are their folks out there who won’t ever buy your stuff legally)? Yes. Can it work? Yes. There have been several case studies in music (mostly the “pay what you want” model, as espoused by bands like Radiohead and concept companies like 1band1brand, in which the “what you want” part is occasionally zero but the overpayers/true fans often make up for that) and a couple in film (mostly movies obtaining small release deals from the peer to peer buzz they generated).

Now we have a solid book publishing case study in the new children’s book “Go the F*ck to Sleep“. Instead of rewriting the Fast Company article that gives more detail on the story, I’ll point you to it and let you form your own opinion.

If the creative industries who are feeling their old business models crumble under their feet are seeking a one to one replacement for the old business model, they aren’t going to find it. We are now in a fluid creative content economy based in a la carte sales and peer to peer recommendations, dependent largely on reach.

Am I encouraging people to pirate? Heck no. I’m a big believer in paying the artist who makes what I like. Am I encouraging people who have things to sell to think creatively about price structure and sales tactics and be fluid in getting the message out? I am indeed.

I’d love it if you shared your stories about pirating helping (or hurting) your content and business model in the comments. Only by examining both sides of the peer to peer coin can we develop new ways for people to support themselves with their art.

Social Media for Creatives and Creative Content

Register for Social Media Breakfast #13  in Portsmouth, NH  on Eventbrite

NOTE: THE EVENT IS ON June 25, 2010.

Ticket sales end on 6/24 in the evening. Do not confuse the Eventbrite ticket end date with the event date! 

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This month’s Social Media Breakfast is brought to you by Magnitude Media, DimDim, and The Music Hall, Portsmouth, NH.

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About The Music Hall:

The Music Hall is a nonprofit performing arts center that entertains 100,000 patrons, including 20,000 school children, annually with acclaimed film, music, theater, and dance performances. Its historic 900-seat theater, built in 1878, is the oldest in New Hampshire and designated an “American Treasure” by the U.S. Senate in the Save America’s Treasures Program administered by the National Trust for Historic Preservation and the National Park Service. Living out its mission to be an active and vital arts center for the enrichment of the Seacoast community, The Music Hall presents diverse and relevant programming, including its signature series and innovative community outreach programs, and hosts numerous community fundraisers and celebrations for the benefit of more than 40 local nonprofits.  A cultural anchor in a thriving Seacoast economy, The Music Hall and its patrons contribute $5.4 million annually to the local economy through show and visitor related spending. The Music Hall is a 501c3 tax exempt, fiscally responsible nonprofit organization, managed by a volunteer Board of Trustees and a professional staff. The historic hall is located in Portsmouth, the seaport city recently named a “Distinctive Destination” for 2008 by National Trust for Historic Preservation and one of the “20 Best Towns in America” by Outsidemagazine (July 2008).

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Special Thanks to Breakfast Sponsors

                   

 

                        

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Theme for the 13th Social Media Breakfast: Social Media for the Creative 

The 13th Social Media Breakfast NH is also the first SMBNH at The Music Hall! The official hashtag is: #SMBNH. 

This one will be all about topics related to creatives using Social Media to expand reach and drive success, from filmmakers to writers, photographers, designers, artists and more. Note: Even though this is for the media makers and creative types out there, if you are a business, you should come check it out as well, since this will show you by example how to incorporate some creative media into your business content.

In this struggling economy and shifting paradigm we need to be working together to be more successful and better weather the storm. We should be pulling in all aspects of technology, new media, old media and social media to succeed. This  meeting will help us lay the foundation for a richer, better creative, education, tech and new media community in NH.  

In addition to Leslie Poston (myself), who will be your host and MC for the morning, you will have three speakers giving three brief presentations on topics relating to the theme for the morning. 

Speakers:

Opening Remarks by Leslie Poston (SMBNH founder)

Welcome Remarks by Monte Bohanan from The Music Hall (venue sponsor)

P.T. Sullivan, Nh Photographer, on using social tools and networks for photography 

Marc Dole of Hatchling Studios on social media and DIY film 

James Patrick Kelly, science fiction and speculative fiction author on using social tools and media like podcasts for authors

John Herman, educator, improv comedian and new media literate on webisodics and social media

Q&A session 

This is going to be a great breakfast!

Parking:

Your closest off street parking is the Parking Garage in Portsmouth on 34 Hanover St.  There is also plenty of street parking, including a municipal free lot a bit further away. 

Social Media Breakfast History

On seeing growing demand in this area, I decided to fill the need with a new branch of the nationwide Social Media Breakfast in NH. It isn’t that we don’t love Boston, because we do, but our neighbor to the north is rich in technology and social media, and often overlooked when events are planned. I saw a need for networking opportunities that were easier to get to for the northern tech and social media crowd, and decided to step up and fill it. Because NH itself is a diverse and scattered state, the Social Media Breakfast there will be just a little bit different than the one in Cambridge/Boston. Our first meeting was in January 2009, and was a roaring success.

What is a Social Media Breakfast?

From the official description: The Social Media Breakfast was founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend.

The breakfast series began in Boston and has now spread to more than a dozen cities throughout the United States and around the world.

How will the Social Media Breakfast in NH be different?

The main difference between Social Media Breakfast NH and other SMBs will be all-inclusiveness. I do not want only social media people and companies to attend, I also want technology types, programmers, coders, tech writers, tech companies and more to attend. As a state that is rich in technology but scattered in distance, I think the best networking and connection making effect will be achieved by combined our different cultures. You never know, as a social media type you might just meet the coder you’ve been looking for to create your dream project if we all come together to connect and to learn from each other!

TO SPONSOR THIS OR A FUTURE SMBNH CONTACT LESLIE POSTON via Twitter, Email or Phone.

Let’s make SMBNH crackle with energy and success! See you there!

Insert Tab A Into Slot B: Boilerplate Social

It is relatively common for every 20 or so proposals sent to turn up at least one recipient who replies “Well that’s great, but I really just wanted someone to ‘create buzz’, can you A) take out [essential proposal component] B) take out [business development component] C) charge less but do all of the work for me ‘for now’ D) [other random request that treats the social plus business consult as if it were a dollar menu]”? To me, that helps weed out customers who aren’t serious, but I see other consultants bending over backwards to price themselves low and make automated options for people and scratch my head.

First of all, this isn’t an automated business we’re in. It is true that some clients and their products or goals can lend themselves to some automation (see ReverbNation for musicians, or IndieGoGo for film, for examples). The reality comes into play that even those clients will eventually have to get their hands dirty and get involved with the people who are interested in their social efforts. If you are automated then you aren’t listening, you’re missing opportunities, and you aren’t growing like you could be.

Second, if you are a consultant and you don’t value your product (which is often yourself) or your knowledge enough to charge for it, why are you in business? If you aren’t comfortable charging a price and sticking to it, perhaps in the back of your mind you think what you offer has no value, and if you think that – so will your potential clients. Figure out what you know and what it is worth, and charge accordingly. Perhaps this post from Christopher Penn will help you get some pricing perspective.

Finally, as I mentioned yesterday, you can’t go social and introduce all of the shiny new toys and tools and strategies that compliment your business without making sure your business can support the interaction. That where the business development, web site and other aspects of what I offer come in – it goes way beyond social. You will need to make at least a few organizational changes to accommodate customer interest, because you can’t force the customer to interact in only one way any more. You may be there for sales or news updates only, but your customer may throw you a customer service curve ball – you need to be ready. Your web site and other media (print, TV, etc) presences need to be ready to be social too.

What this all means for the customer is an adjustment in thinking about how they do business and what kind of benefits this will have for you and your customer. Interestingly, this post is about only a fraction of what I offer. The social media and business development is only the tip of the iceberg when it comes to all of the cool things I get to do with clients, it just seems to be where a handful of folks get mentally stuck. What this means for the consultant is that you need to offer something you value, or no one else will value it either and you’ll be on this treadmill of rejection and price cutting until you throw in the towel or price yourself out of business – self doubt isn’t sustainable.

Welcome 2010 PodCampers!

We are so excited to see you starting to sign up to attend, sponsor or lead a session for this year’s PodCamp NH! We can’t even begin to fully express how phenomenal this event is going to be, especially with the added element of dorm life to foster even closer bonds and extended learning and teaching and creating for those who can stay. We also hope that the availability of the dorms at a low rate makes it easier for our friends from PodCamps all over the world to come and be part of this unique experience with us.

PodCamp NH 2010 is the second PodCamp here in NH, and most assuredly the most unique. We are opening our arms to everyone, not just social media types, because social media is simply part of the lexicon now. We want the techies, the coders, the creatives (film, music, photography, art, design, etc), the comedians, the marketers, the psychologists… the list goes on. We want to help everyone add these tools to what they do, learn new things, and grow.

This is YOUR PodCamp. You can sign up for sessions and see proposed sessions on the sessions tab (above), to sponsor on the sponsor tab. If you don’t want dorm life, there is a list of hotels under travel (though none have offered to match the spectacular dorm rate yet!). Registration is open over on Eventbrite.  Of note, we know it’s on Father’s Day weekend, and we encourage you to bring your children and parents during the day by using the Day Pass option. We have limited dorm accommodations so those overnight tickets are reserved for the adults. There is plenty of room at this one for everyone to grab one of the types of tickets and be part of it, and we even hope that some of the younger and older generations might want to lead sessions as well.

Meanwhile, here is a taste of what’s already on deck for this fabulous event:

  • Battledecks
  • Quidditch on the lush school grounds
  • Live music to inspire and entertain
  • Improv on a live stage
  • Education + Technology, Social and New Media
  • Government + Technology, Social and New Media
  • Health + Technology, Social and New Media
  • Blogging, All Levels of Expertise
  • PodCasting, All Levels of Expertise
  • Music + Technology, Social and New Media
  • Film + Technology, Social and New Media
  • Video for the Web
  • Collaborative Economies
  • Adaptive Media for Small and Medium Business
  • What can YOU teach? What do YOU want to learn?
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    Learn and Teach New Things in 2010

    PodCamp NH is designed to foster learning, teaching and to strengthen the bonds of the NH community. We’re taking over the dorms at New Hampton School this year. Not just because it’s cool (it is) but because we know that being around creative, smart, savvy, fun people for longer than just 8 hours at a time is going to foster bonds that last far beyond the weekend. We won’t be a bit surprised to see new startups, new film or music projects, new teams, new collaborations and new friendships forming in this PodCamp NH 2010 incubator.

    Are you ready? At the end of PodCamp NH we’ll be a better NH, and a better us.

    At our disposal:

    A theater, smart classrooms with projectors, dorms, full cafeteria with amazing restaurant quality food, music, a master classroom fully integrated with audio and video, a computer lab, a library, a lounge, parking, tennis courts, soccer fields, and so much more.

    Who should come:

    If you miss college, if you wanted to go to college and couldn’t, if you love to learn or teach, if you have a film or music project you’ve been waiting to do, if you want to make an app, if you want to be a better educator, marketer, government rep or more – this is the weekend to make it happen.

    Be One Of Our Sponsors

    Lead One Of Our Sessions

    Be One Of Our Volunteers

    Register for PodCamp NH 2010!

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