This week I did a webinar with Demand Metric on tips and tricks for advancing your metrics knowledge.
The entire video is embedded below.
Thanks so much to Jerry Rackley and team for having me. You had a great group with great questions!
Getting from Novice to Expert
Marketers that understand the value of social media are nevertheless often unsure the best approach to monitoring and measuring their social media efforts. This free webinar, presented by Leslie Poston, author of “Social Media Metrics for Dummies” will help you sift through all the information available about social media monitoring and metrics so that you can know what’s being said and measure the effectiveness of your social media efforts.
Using principles from her book, Leslie will teach attendees of this webinar:
How you can feel like your efforts online are measurable and full of purpose and direction.
How applying metrics to the whole organization for a true social business model will help you drive sales and grow your brand.
How metrics should lead to more than one goal: marketing and brand awareness, sales, competitive intelligence, human resources, content marketing plans and more.
Considering I’m writing Social Media Metrics for Dummies, I don’t talk about metrics often on this blog. Mainly that’s because I’m too busy helping clients figure metrics out in real life.
I did want to take a minute to mention the Social Metrics plug in for you. It’s not a tool for deep metrics analysis but it is a great tool for quick content analysis – seeing what’s working for you as a social network, as well as what’s emerging as sharable topics on your blog. For example, you can see that Digg, as a whole, is not a social network where we see a lot of shares here at M2. You can also quickly see that our readers are very interested in changing the face of education right now (as they should be).
I haven’t tried the Social Metrics Pro version yet but it gives you some nice Excel like features that the free version doesn’t. However, the free version is adequate for Magnitude’s needs right now since we have such deep analytics running elsewhere.
What’s your favorite metrics tool for your blog?