For Portsmouth, NH’s Foursquare Day, I gave a brief talk about Foursquare to kick things off. The talk was intended to inspire folks to think beyond marketing when it comes to location based services.
Are businesses and their adoption of the service driving a large part of Foursquare’s success? I’d say yes. Even so, people seek more than just a simple deal or special when they interact with a company online. The companies who put themselves into their customers’ shoes to understand why they visit their location, and why they might check in to that location beyond getting a simple deal, will succeed far greater than those who treat Foursquare like another billboard.
Location is interactive. You are receiving data from someone, and they are publicizing their location voluntarily to hopefully include and connect with their friends and family while there, or to earn rewards like badges, mayorships and more. This sharing of location data is much more intimate than sites like Twitter – it’s allowing brands to track someone’s habits offline. That’s worthy of a little more creativity than average on your part as a business, don’t you think?
Think outside of your sales quotas. How can your business use location to educate, interact, inspire, help, and reach out beyond your brick and mortar walls?
Part of this talk was intended to inspire, and part was intended to highlight some brands I applaud for being creative and consistent with the way they use Foursquare. I could only include a few brands due to time – there are so many being innovative that I had to leave off. Did I leave off your favorite?
Reading: Foursquare Day in the News from the Portsmouth Herald
*Note: I did record my audio from this, but due to a glitch in the way the room held sound, it wasn’t usable. This is too bad, since I relayed a lot of fun data not shown here, and managed to sneak in a wide variety of humor (including a Snooki joke, on a bet). I’ll just have to tell you the jokes and info in person next time I see you if you feel left out.
NOTE: THE EVENT IS ON June 25, 2010.
Ticket sales end on 6/24 in the evening. Do not confuse the Eventbrite ticket end date with the event date!
This month’s Social Media Breakfast is brought to you by Magnitude Media, DimDim, and The Music Hall, Portsmouth, NH.
About The Music Hall:
The Music Hall is a nonprofit performing arts center that entertains 100,000 patrons, including 20,000 school children, annually with acclaimed film, music, theater, and dance performances. Its historic 900-seat theater, built in 1878, is the oldest in New Hampshire and designated an “American Treasure” by the U.S. Senate in the Save America’s Treasures Program administered by the National Trust for Historic Preservation and the National Park Service. Living out its mission to be an active and vital arts center for the enrichment of the Seacoast community, The Music Hall presents diverse and relevant programming, including its signature series and innovative community outreach programs, and hosts numerous community fundraisers and celebrations for the benefit of more than 40 local nonprofits. A cultural anchor in a thriving Seacoast economy, The Music Hall and its patrons contribute $5.4 million annually to the local economy through show and visitor related spending. The Music Hall is a 501c3 tax exempt, fiscally responsible nonprofit organization, managed by a volunteer Board of Trustees and a professional staff. The historic hall is located in Portsmouth, the seaport city recently named a “Distinctive Destination” for 2008 by National Trust for Historic Preservation and one of the “20 Best Towns in America” by Outsidemagazine (July 2008).
Special Thanks to Breakfast Sponsors
Theme for the 13th Social Media Breakfast: Social Media for the Creative
The 13th Social Media Breakfast NH is also the first SMBNH at The Music Hall! The official hashtag is: #SMBNH.
This one will be all about topics related to creatives using Social Media to expand reach and drive success, from filmmakers to writers, photographers, designers, artists and more. Note: Even though this is for the media makers and creative types out there, if you are a business, you should come check it out as well, since this will show you by example how to incorporate some creative media into your business content.
In this struggling economy and shifting paradigm we need to be working together to be more successful and better weather the storm. We should be pulling in all aspects of technology, new media, old media and social media to succeed. This meeting will help us lay the foundation for a richer, better creative, education, tech and new media community in NH.
In addition to Leslie Poston (myself), who will be your host and MC for the morning, you will have three speakers giving three brief presentations on topics relating to the theme for the morning.
Opening Remarks by Leslie Poston (SMBNH founder)
Welcome Remarks by Monte Bohanan from The Music Hall (venue sponsor)
P.T. Sullivan, Nh Photographer, on using social tools and networks for photography
Marc Dole of Hatchling Studios on social media and DIY film
James Patrick Kelly, science fiction and speculative fiction author on using social tools and media like podcasts for authors
John Herman, educator, improv comedian and new media literate on webisodics and social media
This is going to be a great breakfast!
Your closest off street parking is the Parking Garage in Portsmouth on 34 Hanover St. There is also plenty of street parking, including a municipal free lot a bit further away.
Social Media Breakfast History
On seeing growing demand in this area, I decided to fill the need with a new branch of the nationwide Social Media Breakfast in NH. It isn’t that we don’t love Boston, because we do, but our neighbor to the north is rich in technology and social media, and often overlooked when events are planned. I saw a need for networking opportunities that were easier to get to for the northern tech and social media crowd, and decided to step up and fill it. Because NH itself is a diverse and scattered state, the Social Media Breakfast there will be just a little bit different than the one in Cambridge/Boston. Our first meeting was in January 2009, and was a roaring success.
What is a Social Media Breakfast?
From the official description: The Social Media Breakfast was founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend.
The breakfast series began in Boston and has now spread to more than a dozen cities throughout the United States and around the world.
How will the Social Media Breakfast in NH be different?
The main difference between Social Media Breakfast NH and other SMBs will be all-inclusiveness. I do not want only social media people and companies to attend, I also want technology types, programmers, coders, tech writers, tech companies and more to attend. As a state that is rich in technology but scattered in distance, I think the best networking and connection making effect will be achieved by combined our different cultures. You never know, as a social media type you might just meet the coder you’ve been looking for to create your dream project if we all come together to connect and to learn from each other!
TO SPONSOR THIS OR A FUTURE SMBNH CONTACT LESLIE POSTON via Twitter, Email or Phone.
Let’s make SMBNH crackle with energy and success! See you there!
Since Christine Major (NH Tweetup) is having RetroTechUp on February 18, and I’m having Social Media Breakfast NH # 9 on February 19, the Portsmouth Chamber’s Salina McIntire set us up with some discount rooms for folks who want to stay over and go to both.
For the room discounts, you’ll need to make a call:
Kori at The Fairfield Inn (link to info)
Damien at The Port Inn (link to info)