Posts Tagged: portsmouth

It’s About More Than Where You Are

For Portsmouth, NH’s Foursquare Day, I gave a brief talk about Foursquare to kick things off.  The talk was intended to inspire folks to think beyond marketing when it comes to location based services.

Are businesses and their adoption of the service driving a large part of Foursquare’s success?  I’d say yes. Even so, people seek more than just a simple deal or special when they interact with a company online. The companies who put themselves into their customers’ shoes to understand why they visit their location, and why they might check in to that location beyond getting a simple deal, will succeed far greater than those who treat Foursquare like another billboard.

Location is interactive. You are receiving data from someone, and they are publicizing their location voluntarily to hopefully include and connect with their friends and family while there, or to earn rewards like badges, mayorships and more.  This sharing of location data is much more intimate than sites like Twitter – it’s allowing brands to track someone’s habits offline. That’s worthy of a little more creativity than average on your part as a business, don’t you think?

Think outside of your sales quotas. How can your business use location to educate, interact, inspire, help, and reach out beyond your brick and mortar walls?

Part of this talk was intended to inspire, and part was intended to highlight some brands I applaud for being creative and consistent with the way they use Foursquare.  I could only include a few brands due to time – there are so many being innovative that I had to leave off. Did I leave off your favorite?

Reading: Foursquare Day in the News from the Portsmouth Herald

*Note: I did record my audio from this, but due to a glitch in the way the room held sound, it wasn’t usable. This is too bad, since I relayed a lot of fun data not shown here, and managed to sneak in a wide variety of humor (including a Snooki joke, on a bet). I’ll just have to tell you the jokes and info in person next time I see you if you feel left out.

@walterelly Enjoyed the #4sqday talk by @leslie at River House this morning. Interesting stuff. Keep up the good work.Sat Apr 16 21:18:45 via web

Where is Construction in the Social Space?

I live in a New England downtown area with a lot of constant construction, street closures, detours, and more during any month where there isn’t snow on the ground. Those that know me know that the person I’m currently seeing is also a contractor (and one who eschews all technology). He isn’t the only contractor I know who sees technology as if it were infused with the plague, either. This is a huge mistake in my opinion.

There is currently a major project going on behind my office. Points go to the contractor, a big outfit, for having an email chain for immediate abutters to keep up with the scheduled construction impacts. However, they are doing a couple of things wrong – number one of which is assuming that the 10 or so houses and offices that abut the property directly are the only ones affected by their chaos.

Imagine how much nicer it would be for the surrounding neighbors, for people visiting a business in the area, and for tourists expecting the streets to be open and finding them closed to be able to see the construction schedule for a multi-year project on Facebook. Imagine if the street closures, water shut offs, electricity shut offs, and accidental damage that occurs to internet lines and more were covered on Twitter in advance, with up to the hour updates on fixes?

Another way to use the technology: How many times have you driven down a city street in a new city, headed for a meeting, only to get hopelessly lost in construction detours – what would happen if every city had a collective Twitter that contractors, police and more updated with road closures daily – and have that be it’s only purpose, clearly stated? A strictly information Twitter, Miio, JitterJam text, or similar stream would go a long way to helping people plan trips, plan getting home and into their driveways, and generally increase good will.

What about contractors building something controversial, or building it in a controversial place? How many planning board meetings would go more smoothly and have less angry residents or others impacted by the decision on where to build and what to build if you created a social presence for your project and managed your future offline community online from the start?

Where are the contractors’ in progress pictures on Facebook? Some are scared to post them, for fear OSHA and others will see something amiss in how they are doing their jobs (a new lead paint law in Massachusetts comes to mind here, specifically, but I’m sure there are others). Some just have no idea that they could be making social media video  of their process and educating their future and current customer on what goes on in the complex world of construction.

What if they got into FourSquare and other location services? If a job was especially cool or interesting, why not a pop up tip telling where to find photos or what their web site is, and offering a free estimate? Or a pop up offering a detour route linking to Google Maps?

As a consumer and traveler, how could the construction industry incorporate social to reach you better? What kinds of things would you like to see them do? As a contractor, how can you use these tools to make your jobs and companies more efficient and more interactive, bridging communication gaps?

Social Media for Creatives and Creative Content

Register for Social Media Breakfast #13  in Portsmouth, NH  on Eventbrite

NOTE: THE EVENT IS ON June 25, 2010.

Ticket sales end on 6/24 in the evening. Do not confuse the Eventbrite ticket end date with the event date! 

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This month’s Social Media Breakfast is brought to you by Magnitude Media, DimDim, and The Music Hall, Portsmouth, NH.

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About The Music Hall:

The Music Hall is a nonprofit performing arts center that entertains 100,000 patrons, including 20,000 school children, annually with acclaimed film, music, theater, and dance performances. Its historic 900-seat theater, built in 1878, is the oldest in New Hampshire and designated an “American Treasure” by the U.S. Senate in the Save America’s Treasures Program administered by the National Trust for Historic Preservation and the National Park Service. Living out its mission to be an active and vital arts center for the enrichment of the Seacoast community, The Music Hall presents diverse and relevant programming, including its signature series and innovative community outreach programs, and hosts numerous community fundraisers and celebrations for the benefit of more than 40 local nonprofits.  A cultural anchor in a thriving Seacoast economy, The Music Hall and its patrons contribute $5.4 million annually to the local economy through show and visitor related spending. The Music Hall is a 501c3 tax exempt, fiscally responsible nonprofit organization, managed by a volunteer Board of Trustees and a professional staff. The historic hall is located in Portsmouth, the seaport city recently named a “Distinctive Destination” for 2008 by National Trust for Historic Preservation and one of the “20 Best Towns in America” by Outsidemagazine (July 2008).

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Special Thanks to Breakfast Sponsors

                   

 

                        

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Theme for the 13th Social Media Breakfast: Social Media for the Creative 

The 13th Social Media Breakfast NH is also the first SMBNH at The Music Hall! The official hashtag is: #SMBNH. 

This one will be all about topics related to creatives using Social Media to expand reach and drive success, from filmmakers to writers, photographers, designers, artists and more. Note: Even though this is for the media makers and creative types out there, if you are a business, you should come check it out as well, since this will show you by example how to incorporate some creative media into your business content.

In this struggling economy and shifting paradigm we need to be working together to be more successful and better weather the storm. We should be pulling in all aspects of technology, new media, old media and social media to succeed. This  meeting will help us lay the foundation for a richer, better creative, education, tech and new media community in NH.  

In addition to Leslie Poston (myself), who will be your host and MC for the morning, you will have three speakers giving three brief presentations on topics relating to the theme for the morning. 

Speakers:

Opening Remarks by Leslie Poston (SMBNH founder)

Welcome Remarks by Monte Bohanan from The Music Hall (venue sponsor)

P.T. Sullivan, Nh Photographer, on using social tools and networks for photography 

Marc Dole of Hatchling Studios on social media and DIY film 

James Patrick Kelly, science fiction and speculative fiction author on using social tools and media like podcasts for authors

John Herman, educator, improv comedian and new media literate on webisodics and social media

Q&A session 

This is going to be a great breakfast!

Parking:

Your closest off street parking is the Parking Garage in Portsmouth on 34 Hanover St.  There is also plenty of street parking, including a municipal free lot a bit further away. 

Social Media Breakfast History

On seeing growing demand in this area, I decided to fill the need with a new branch of the nationwide Social Media Breakfast in NH. It isn’t that we don’t love Boston, because we do, but our neighbor to the north is rich in technology and social media, and often overlooked when events are planned. I saw a need for networking opportunities that were easier to get to for the northern tech and social media crowd, and decided to step up and fill it. Because NH itself is a diverse and scattered state, the Social Media Breakfast there will be just a little bit different than the one in Cambridge/Boston. Our first meeting was in January 2009, and was a roaring success.

What is a Social Media Breakfast?

From the official description: The Social Media Breakfast was founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend.

The breakfast series began in Boston and has now spread to more than a dozen cities throughout the United States and around the world.

How will the Social Media Breakfast in NH be different?

The main difference between Social Media Breakfast NH and other SMBs will be all-inclusiveness. I do not want only social media people and companies to attend, I also want technology types, programmers, coders, tech writers, tech companies and more to attend. As a state that is rich in technology but scattered in distance, I think the best networking and connection making effect will be achieved by combined our different cultures. You never know, as a social media type you might just meet the coder you’ve been looking for to create your dream project if we all come together to connect and to learn from each other!

TO SPONSOR THIS OR A FUTURE SMBNH CONTACT LESLIE POSTON via Twitter, Email or Phone.

Let’s make SMBNH crackle with energy and success! See you there!

Two Events Back To Back: Retrotechup and SMBNH 9 – Lodging

Since Christine Major (NH Tweetup) is having RetroTechUp on February 18, and I’m having Social Media Breakfast NH # 9 on February 19, the Portsmouth Chamber’s Salina McIntire set us up with some discount rooms for folks who want to stay over and go to both.

Sign up for RetroTechUp here

Sign up for SMBNH 9 here

For the room discounts, you’ll need to make a call:

Kori at The Fairfield Inn (link to info)

Damien at The Port Inn (link to info)