I hope you found it useful. Here is this morning’s transcript
I’m currently interning with a very small company that has taken on the admirable (and challenging) task of rekindling the flame of local radio in Manchester NH, and my background in media studies and audio production has elevated my role to more of an operations manager.
I’ve recently been exploring the ways in which our social media accounts interact with our website, and I’m trying to determine which functions are better provided by one medium over another. In short, our website provides our listeners with tremendous functionally, such as a blog, audio and video clips, press releases and survey questions, and our strategy has largely been guiding our audience to this website through our radio show and our social media accounts.
My question is this: is it more productive to pull Facebook/Twitter users away from those sites and to our own unique website (which we also sell ad space for), or is it more effective to cultivate stronger and more interactive relationships on these accounts alone, or some combination of the two? At time it seems counterproductive to pull users away from an environment in which they already happy interact (Facebook/Twitter), but our ability to monetize our own website is important to our business model.
Thank you for your input!
First: It is always better to pull people over to your site whenever possible for the simple reason that you OWN it. The TOS (Terms of Service) of Facebook, especially, dictates that any photos or other content you upload to their site, they own and can use for profit. They are doubling down on this with their upcoming social ads, that actually will pull comments from people’s public fan pages to sell their products. It’s always better for the business to keep full ownership of their content and full control over what they post and how it is used.
Second: You can’t control how users prefer to use the internet, and the fact that folks are already comfortable with Facebook, etc and are already there means that yes, a presence there is key to your business surviving and thriving. The trick is to instill some kind of app or other mechanism that allows the user on FB to enjoy your content that you are producing on your site – not all businesses have the budget for this. If you don’t, then have a thriving presence there centered around conversation with your fans and use that to bring them out to your site.
I use Hootsuite to manage my account and those of my clients. It is free for one user but more users cost money. One reason I like it – it lets you see when someone has replied to a customer already if you have lots of people on one account.
Seesmic is another option, totally free, for one person to use. It’s really nicely done and clean.
Another is Twimbow – a free app that lets you sort your stream by color and other cool things.
If you like stats another one that isn’t completely free is PeopleBrowsr.
If you are a larger business you might want something more robust, like Meltwater Engage (formerly JitterJam), the Awareness Hub, Eloqua, etc.
There are hundreds of apps out there to choose from, though, so if you don’t see one you like up there you can look at tools like SocDir.com to find more.
1) Make sure your Twitter account is not protected – protected accounts are hidden, so no one can find you to follow you
2) Use Twitter search to find people talking about things you are interested in or topics relevant to your company – then join the conversation. You don’t have to be following someone to reply to them on Twitter! It’s by nature a public conversation and public news feed – jump right on in. Then, if you get a dialogue going, you might find that those people are people you want to follow and that want to also follow you. The #Discover area on Twitter.com is also useful for finding common topics to talk about with folks you haven’t met yet.
3) At an event? Find out the hasthag and jump in on the conversation there and share your event photos etc using it. For example, Social Media Breakfast NH uses #SMBNH every time we have a breakfast so attendees can find each other and find content relevant to the event. Also make a list of the attendees to follow, and make sure you are on any public Twitter Lists for the event as well.
4) Jump in on a live Twitter Chat. A great one is #blogchat on Sunday nights, but there are a ton of chats relevant to you. Check the full list here (or add yours to it if you have one you host): docs.google.com/spreadsheet/ccc?key=0AhisaMy5TGiwcnVhejNHWnZlT3NvWFVPT3Q4NkIzQVE
5) Get into Twitter habits. For example, @CSPENN is know for his link sharing #the5 now (among other things) – people now expect him to share his five best links using that hashtag. Find your “thing” then make it a habit
This is just the tip of the iceberg but it should get you started!
I like that Pinterest addressed the customer service aspect of the issue by putting control into your hands – if you look on their site you see they now provide site owners with a bit of code that allows you to opt out of having people “Pin” your content.
Remember: the trade off for these free sites is YOU: is your data and your content. Protect yourself.
LePress: organize courses, make assignments
Lesson Plan Book: Calendar of lessons
Possibly Related Classroom Projects pulls in relevant projects from DonorsChoose
Then there are a ton of plugins for calendars, histories, timeline visualization, visual content enhancement, and collaborative editing that are useful but not classroom specific.
Find other teachers like @ldpodcast @johnherman @holden @scastriotta etc on Twitter and talk to them about what they use also.
There are also USB charge packs (look for one with the right connector style for the iPhone – some are meant for other phones). I keep USB charge packs in my house for my Android phone – it’s saved my bacon in a few NH ice storms and outages to have them around.
As you get more and more people talking about you, and post regular content that is good and useful in your subject matter field, you’ll see your results improve.
If you are a brick and mortar business, also claim your Google Place and your Plus page in addition to creating channels for your business on sites like Yelp and Foursquare. People online who are in your area will be more likely to see active businesses that are close to them first. If their social graph (friends, family and coworkers) are talking about your business, then that result is more and more likely to be you.
Meanwhile, iPads and other tech in class enhances learning and brings the world to your students’ doorstep in school. I think that can only be a good thing.
There are so many red flags you can look for that don’t fit here, but in the end – do due diligence. Don’t buy a bill of goods. Educate folks in your community what to look for and what these things mean.
Lastly, never use “God”, “password”, “1234” or similar passwords. If you can’t use a service to generate a password, try using 4 random words strung together that have nothing to do with each other but that you can remember (thinkhorseoceanpurple for example) or mixing it up with symbols and numbers in your password. Your password should always be more than 6 letters long.
4) Use social searches on all channels to find jobs being posted there by keyword. Keyword #job is popular, also #workwednesday and #hirefriday
That’s just a few things you can start doing right now. You can also use it to check out possible new employers before you start work or interview to make sure it’s where you want to work (and remember, they can do the same back in most sites.)
Here are the questions I answered this morning (read from bottom up).
Tune in next week (and every Wednesday in February) to ask me your questions!
Thanks to everyone for joining us today and thanks to Leslie Poston for answering all the questions! You can read more about Leslie on the right side of this page and see where you can find her on the web.
by Kevin Clay/WMUR Staff 7:59 AM
I would recommend a crossover campaign for your church. So many churchgoers are active online it would be a shame to miss them (heck, many preachers are tweeting their sermons now), but church reaches an older demographic that isn’t online yet also so I wouldn’t abandon print altogether.
A cost effective ad campaign would be Google AdWords pushing folks to your church web site and Facebook page and adding a hashtag or other marketing tracking to print (use a different tracking code on the online ad) – that will help you start to see who finds you where and put the right amount of ad dollars to that spot.
Don’t forget to use Google Analytics on your site also to track who comes from which ad.
I wouldn’t recommend Facebook ads for you because of your budget (also, Google AdWords also allows geo targeting, and when used in conjunction with your Facebook Insights information can reach more people)
by Leslie Poston edited by Leslie Poston 7:57 AM
I run the website and Facebook page for my church. Our advertising budget is currently spent entirely on print advertisements in local newspapers. As a church, would we get more reach for our dollars by advertising on Facebook and other social media with geo-targeted ads, or is print still the best way to go for a local religious organization?
by April 7:53 AM
Facebook makes this a continued challenge by continually changing up the user experience and how they rank your posts. One thing to keep in mind while you seek more fans is that once you get them, you still only reach about 15% of your Facebook fans with your content on your wall because of how Facebook handles Edge Rank and how users can mute things in their newsfeed. That said, there are a few ways:
1) Good content, posted about once a day, + actually being there and talking to your fans
2) Facebook ads designed to drive users to your page (be careful, this can get expensive if you don’t watch the daily budget)
3) Contests and sweepstakes, although Facebook does NOT allow a contest expressly for the purpose of getting fans/likes – be sure you read the rules before starting one of these
4) Putting Facebook share buttons on your site and making sure you have a link back to your Facebook page there as well
There are many other ways but those are the simplest to implement quickly.
The number I’d pay attention to, more than how many fans you have, is how many are “talking about you” – much more significant.
Also, use your Insights to determine your demographic – it will help you decide what content to post that would be shareable – fans sharing your stuff is the best way to get new fans.
by Leslie Poston 7:52 AM
how do i get more fans on facebook for my business?
by dave 7:48 AM
There are two books out there right now on Google Plus that come to mind, a For Dummies book and ebook by Jesse Stay and one by Chris Brogan. I’m sure there are more on the way!
by Leslie Poston 7:42 AM
Any books or sites you would recommend on for using google +
by Sean O’Connell 7:41 AM
That sounds like something your company would need to set up for you for best results. If you use a traditional phone company land line and your company pays for the service you dial a code such as *72 to forward. If they don’t pay for the service, I’m not sure how you’d forward the phone. Companies out there like Ring Central claim to offer a paid solution for this problem, but again – it’s not free – and it isn’t something I personally have used so I can’t really recommend it. I’d talk with your company and tell them you need them to reactivate that service so you can better telecommute.
by Leslie Poston 7:40 AM
My company use to pay extra (didn’t state an amount) to be able to forward desk phones to cell phones but stopped doing this due to the extra money it costs. Not sure if it was part of the phone service or not but is there a free, safe application that will allow me to forward my desk phone to my cell phone? I work from home 3 days a week and have to check my desk phone voicemail though out the day.
by Kelly Crowley 7:37 AM
Since an iPad (and an iPod Touch) is not a phone, you need to grab an app like Skype to send texts (SMS). I know there are several out there to choose from but Skype I’ve used and it works well. You can also log in to your Google Voice account online and use that or download an app to access it as well.
by Leslie Poston 7:35 AM
Robert from Facebook: how do u text from an ipad?
by Kevin Clay/WMUR Staff 7:33 AM
For music you can create a playlist in iTunes and export it then upload that music playlist to your Fire legally. You can also do that for your photos in iPhoto.
Here is a discussion in the Amazon groups where people are working on that same question. The solutions they came up with might help you: www.amazon.com
by Leslie Poston 7:32 AM
Can I transfer itunes games and media to my Kindle Fire? Thanks!!
by Laurie 7:27 AM
LinkedIn is a business-focused network. I connect with everyone on LinkedIn who is not a spammer, even if I dont’ know them, as it broadens my network there and gets me into the business circles of people I would not otherwise meet. I check out their profile to see if I can discover why they’d want to connect – it is not uncommon for people to reach out on LinkedIn prior to reaching out offline to conduct business with me, for example, or to research my bio for a speaking gig. I make sure they have a photo and a complete history before clicking accept.
I do recommend protecting your contacts on LinkedIn if you want to try to optimize your LinkedIn experience by broadening your connections. Make it so that only you see who you are connected to. This handles the issue of folks who want to connect only to see who you know.
Also, please don’t feed your Twitter into LinkedIn (or Facebook) – it is way to noisy! People go to LinkedIn and Facebook for a different experience and reason than why they visit Twitter.
If you are a business – make a LinkedIn Company Page! Create and participate in a Group! LinkedIn has so much overlooked value for people as a business social network.
How they handle contacts is nice also – you can export them (meaning you keep your data). A great feature. You can also have a feed of your blog, your Slideshare slides and more – so connecting outside of people you know allows more people who might be able to do things for your business see you display your knowledge.
Find me there at linkedin.com/in/leslieposton
by Leslie Poston 7:26 AM
I get requests from people I do not know in my area wanting to connect on LinkedIn. My feeling is that I should only connect to people I know. I use the opportunity to connect to them by offering to meet them for coffee as a way we can get to know what each other does and the type of clients we are looking for. Your thoughts on connecting to people you do not know in LinkedIn?
by ktombs 7:20 AM
I do think Google Plus has staying power. Interestingly, I would have said that even before Google made sure of it recently by integrating Google Plus into search (at the bottom of your search results, notice how it says “Ask this on Google +” now) and started pushing toward layering your social data and use data across all of their tools like YouTube, Picasa, Search, Gmail, Docs, Plus and more. I also think it is key for business to have both a Google Plus and a Google Place page right now.
by Leslie Poston 7:20 AM
Do you think Google + has staying power?
by Hank edited by Kevin Clay/WMUR Staff 7:17 AM
There are hundreds of apps for the iPhone that come out daily, so I’m not sure it is possible to keep up with all of them. Some favorites on iPhone and Android are Evernote, Batchbook, LinkedIn, Hootsuite (productivity/business). If you want to get social Instagram and Foursquare are great ways to connect with folks, also on iPhone and Android. Skype and Google Plus are also good apps. Square is a great way to handle mobile payments via credit card. #techtalk
by Leslie Poston 7:17 AM
Any new APPS for the iPhone you can share?
by rap4143 7:12 AM
Jeff, I’m not sure what you want to aggregate? If you want to aggregate your posts out to various social networks you can use your RSS feeds and RSS reader. You can also use a site like FriendFeed or a tool like Yahoo Pipes to monitor your own posts in one place.
If you want to aggregate various social network accounts into one dashboard, you can use a tool like Hootsuite, Seesmic or Tweetdeck (there are many of these).
by Leslie Poston 7:05 AM
Jeff Savastano on Facebook asked: “I’m looking for an inexpensive social media aggregator tool. Can you recommend one?”
by Leslie Poston 7:04 AM
Read more (And join us next Wednesday at 7 AM Eastern to ask your questions at this link also)
Here are the questions I answered this morning (read from bottom up).
Tune in next week (and every Wednesday in February) to ask me your questions!
Any small business needs a website (a good one – please pay someone to make you a nice one), good content, and some social outposts that fit where their customers are – this may be Google Plus and Facebook for one business and Vimeo for another – do your research or ask someone like me at Magnitude Media for help with your strategy.
Have a schedule to make sure you update often once you get your social in place, and don’t forget to reply to the people who talk to you online. Do vanity searches and alerts for your business so you don’t miss chances to talk to people you might not follow yet.
Of bigger concern to me is how they have changed search. To get your old search results back (e.g. relevant search results), click the world icon at the top of the search page to turn off personal search, and then go into your Google Plus account and turn off the +1 results feature.
If that’s you, I’ll be on WMUR’s online Tech Talk as their “Ask an Expert” every Wednesday morning from 7AM – 8AM Eastern this month doing my best to help you out of your social tech jams. Note: my answers will feed out to my Magnitude Media business Twitter (not to @Leslie – that account is noisy enough already!).
Questions I will answer: social media, marketing and general business tips and questions about social media and emerging media issues and tools. Wondering what the heck Pinterest is or have questions about Google Plus? Want to know about tools to help filter the noise or what a good blogging platform is for SEO? Those are great questions.
Questions I won’t answer: questions about your specific company’s needs (one question doesn’t give me enough info to tell you what kind of strategy to use for your next marketing campaign, for example). You really need to consult me (or someone else) as a consultant for an in depth question or marketing strategy needs.
I can’t wait to help you!