One of the things you have to plan for as a consultant in this space is the client team member who is not technologically savvy or who is technology resistant. You need to include them in your strategy, but do it in a way that meshes well with the rest of the team and supports the overall integration and strategy.
One way I’ve found to do this, and to lower their learning curve, has historically been to incorporate the use of Flip Cameras as video tools instead of trying to onramp the technology reluctant into becoming smartphone or tablet savvy. This allows for push button video on the fly, something easy to master for even the least technologically oriented. Another helpful factor of using the pocket video cameras with USB and wireless capability is the chance to prevent in the moment uploads when you need to control the timing of your brand message, need to obtain permission to show people in the video before posting, or to us the camera as a teaching tool for tagging and titles.
Recently Cisco announced it was discontinuing my favorite camera to recommend for this purpose, the Flip Cam. It came in a variety of options and price points for all budgets. I still hold out hope that they will simply sell off this popular division, however, you can still use other portable cameras in the mean time. This post from the Wall Street Journal provides a nice short list of similar options and ratings.
NOTE: THE EVENT IS ON March 19, 2010.
Ticket sales end on 3/18 in the evening. Do not confuse the Eventbrite ticket end date with the event date!
This month’s Social Media Breakfast is brought to you by Magnitude Media, DimDim, and Granite State Independent Living in Concord, NH.
You already know about M2, since we are the breakfast maestro each month, and DimDim, who handles the periodic live casting of the breakfasts (note: this breakfast will not be live cast). Let me tell you a bit about our venue:
Founded in 1980, Granite State Independent Living (GSIL) is a statewide nonprofit organization whose mission is to promote life with independence for people with disabilities and those experiencing the natural process of aging through advocacy, information, education and support.
GSIL is a statewide nonprofit, service, and advocacy organization that provides tools for living life on your terms – so you can navigate your own life and participate as fully as you choose in your community, just like everyone else.
Theme for the 10th Social Media Breakfast: Using Multi Media To Amp Up Your Social Media Efforts
The tenth Social Media Breakfast NH (hashtag #smbnh) will be all about topics related to Using Multi Media in Social Media. In this struggling economy and shifting paradigm we need to be working together to be more successful and better weather the storm. We should be pulling in all aspects of technology, new media, old media and social media to succeed. This meeting will help us lay the foundation for a richer, better education, tech and new media community in NH.
In addition to Leslie Poston (myself), who will be your host and MC for the morning, you will have three speakers giving three brief presentations on topics relating to the theme for the morning.
Opening Remarks by Leslie Poston (SMBNH founder)
Welcome Remarks by Granite State Independent Living
This is going to be a great breakfast!
Social Media Breakfast History
On seeing growing demand in this area, I decided to fill the need with a new branch of the nationwide Social Media Breakfast in NH. It isn’t that we don’t love Boston, because we do, but our neighbor to the north is rich in technology and social media, and often overlooked when events are planned. I saw a need for networking opportunities that were easier to get to for the northern tech and social media crowd, and decided to step up and fill it. Because NH itself is a diverse and scattered state, the Social Media Breakfast there will be just a little bit different than the one in Cambridge/Boston. Our first meeting was in January 2009, and was a roaring success.
What is a Social Media Breakfast?
From the official description: The Social Media Breakfast was founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend.
The breakfast series began in Boston and has now spread to more than a dozen cities throughout the United States and around the world.
How will the Social Media Breakfast in NH be different?
The main difference between Social Media Breakfast NH and other SMBs will be all-inclusiveness. I do not want only social media people and companies to attend, I also want technology types, programmers, coders, tech writers, tech companies and more to attend. As a state that is rich in technology but scattered in distance, I think the best networking and connection making effect will be achieved by combined our different cultures. You never know, as a social media type you might just meet the coder you’ve been looking for to create your dream project if we all come together to connect and to learn from each other!
TO SPONSOR THIS OR A FUTURE SMBNH CONTACT LESLIE POSTON via Twitter, Email or Phone.
Let’s make SMBNH crackle with energy and success! See you there!
Please enjoy the audio recording embedded below of this fantastic podcast on all things video with Steve Garfield, John Herman Tim Street and David Tames. The links from the episode are below the audio embed.
Links from this episode:
David Tames Mac Coolant Leak Video
CNN iReport Top Three Hurricane Kyle Reports via Steve Garfield
Learn Videoblogging via Steve Garfield. Warning: Video plays when page loads.
David Tames Book Recommendation (buy it used): Editing Techniques with Final Cut Pro (2nd Edition)
by Michael Wohl
‘Teenage Tourettes Camp 10‘ had a happy ending. Great doccumentary via Steve Garfield
The Carol and Steve Show: Episode 29 – The Porch, Part 1
Spices of Life via Steve Garfield
John Herman likes Mogulus
Steve Garfield and David Tames recommend tools Qik, Vimeo, BlipTV, TubeMogul
David Tames Practical Sound Recording and Editing Techniques For Better Video
John Herman’s strange new show, OddNogginLand
Steve Garfield invites all to Boston Media Makers
Tim Street’s thoughts on monetizing video at his blog
David Tames blog Contact info
Good LA Times article on Tim Street
John Herman invites all to NH Media Makers
David Tames Documentary Video Bootcamp Course at MassArt
John Herman’s site
Steve Garfield’s site
M J Carrasquillo site (participant from chat room)
Leslie Poston’s sites bio, blog, work
Next episodes are all a bit light in tone – hey, it’s the holidays! Let’s have a little fun with our online world.
12/14/08 10PM EST Online Shopping Tips, Tricks, and Sources with several guests, including a possible cameo from SavvyAuntie
Break for Christmas/New Year’s Eve – Happy Holidays
1/4/09 10PM EST New Year, New You – fashion and image advice for the sartorial internet and social media lover with panelists Dmitri Gunn, Jamey Sheuy, Thomas Edwards and possibly Scott Monty if he is available
1/18/09 10PM EST Marketing and Enjoying Wine Online – all of the ways to find, sell, market, and enjoy wine online with panelists Cata Vino, Emilio Seaz ven Eerd from Las Casa de las Vides, Craig Dollett from Bin Ends Wine and many more
Topics on Fire can be followed at this link to receive notices when a new episode is about to air.
NOTE: recap and embedded file coming tomorrow.
Tonight marks Episode TEN of Topics on Fire, and it is going to be a good one, folks. Do stop by to hear Steve Garfield, John Herman, Tim Street and others discuss online video and how they do what they do, from creating interactive television series like Gravityland, to getting featured on the BBC as a citizen journalist to monetizing online video and everything in between. I’m pretty excited for this panel, and I hope to see you there.
Please note the NEW TIME for Topics on Fire, 10PM Eastern, by popular request.
The folks at Qik heard my plea for a version of Qik that worked on my HTC Mogul, and offered me a beta to test. I just got it, so I need to leave the house and do something interesting to really test it, but you can follow me here in the meantime. I have set Qik to update my Twitter stream when I have a stream going as well.
So far I can say that the installation went without a hitch, and my silly wee hours test video of my MacBook and shamefully messy desk posted rapidly – no trouble with the streaming to web at all. Giving my video a title was also a snap with the HTC Mogul’s touchscreen in action. The video quality of the HTC is a bit substandard, but that is an HTC issue, not a Qik one.
Look for updates to this post as I test it further, but so far, so good.