If you missed Online Marketing with RSS Ray on WS Radio this week, I did a segment on Twitter for Business. Listen now at:
2) On iTunes
If you ever needed a clear example of how fast social media evolves, note that on the Wednesday we recorded the show, Twitter was still feeding Google the full firehose. Two days later, Twitter pulled the firehose access to immediate tweet indexing by allowing the Google deal to expire, meaning that Google search results for tweets are now just as useless as, well, Twitter searches for tweets or Bing searches for… well, anything.
It wouldn’t be such a big deal for Twitter to kill the access (I’m betting in either bid for more money from Google’s deep pockets or as a preemptive strike against the very slick Google +), if Twitter’s own search worked well. But it really doesn’t, and hasn’t for some time. It will certainly be interesting to see how this plays out, especially in light of some of out other favorite tools, like Twellow, also revamping themselves to be less useful lately.