Posts Tagged: Marketing and Advertising

MAJOR ANNOUNCEMENT!

We have some great surprises for our attendees this year and the first one came yesterday. By popular demand, we have decided to make Podcamp this year ONE DAY. This means a day packed with learning, and evening gathering of like minds, Sunday to explore the area on your own, and the chance for a great weekend for everyone. Since this leaves many the opportunity to explore on Sunday, we thought we could let you know a few places in the area.

The school The New Hampton School itself is secluded. Not on a busy road, it has a campus that offers everything that a private school can. We have use of the cafeteria, where the meals are delicious and you have a wide selection of food to choose from during lunch and snack times. We also have access to the athletic field where we plan to play Quidditch.  There is also access to a library for impromtu one on one or small group sessions (“jellies”). The grounds of the school also have a beautiful pond to sit by and reflect or work. Since this is a PodCamp and the Law of Two feet applies, if you find that there is a time where you need to just sit and work, there are many places to do so.

To get an idea how far from Boston we are: last year PodCamp NH was in Portsmouth (1 hour north on I-95 to Exit 7). This year PodCamp NH is in New Hampton (1 hour and 15 minutes north on I-93 to Exit 23) – only a stone throw farther.

If you find that you have to travel Friday and Sunday there are plenty of places to eat and explore before the PodCamp begins and after it ends on Sunday. Remember to reserve your Saturday night for our after party, however, as it is an intimate chance to really meet each other. There will be more information about this as the event nears. The cute town of Ashland and it’s Main Street of Shops and Restaurants are a short drive from the School – one exit up to Exit 24. The Comfort Inn Hotel is at the same exit. The (original) Common Man, Bullwinkles Bar and Grill are two great Restaurants at this exit. We understand that there is always something going on in New Hampshire and this weekend is no different which is why places to stay may be few and far between.

If you are the outdoorsy type there are hiking trails and campgrounds, places to fish, tree top tours all within a few more exits. There is a Water park, Safari rides and even a train ride through the mountains. There are places to camp nearby complete with cabins, swimming pools, and even playgrounds for the family.

There is also our give away to all of our attendees: gift cards to the Tilton Outlets, so you can go shopping while in the area.

So join us for the entire weekend including a packed and exciting day of great learning and fun at Podcamp NH!

Welcome 2010 PodCampers!

We are so excited to see you starting to sign up to attend, sponsor or lead a session for this year’s PodCamp NH! We can’t even begin to fully express how phenomenal this event is going to be, especially with the added element of dorm life to foster even closer bonds and extended learning and teaching and creating for those who can stay. We also hope that the availability of the dorms at a low rate makes it easier for our friends from PodCamps all over the world to come and be part of this unique experience with us.

PodCamp NH 2010 is the second PodCamp here in NH, and most assuredly the most unique. We are opening our arms to everyone, not just social media types, because social media is simply part of the lexicon now. We want the techies, the coders, the creatives (film, music, photography, art, design, etc), the comedians, the marketers, the psychologists… the list goes on. We want to help everyone add these tools to what they do, learn new things, and grow.

This is YOUR PodCamp. You can sign up for sessions and see proposed sessions on the sessions tab (above), to sponsor on the sponsor tab. If you don’t want dorm life, there is a list of hotels under travel (though none have offered to match the spectacular dorm rate yet!). Registration is open over on Eventbrite.  Of note, we know it’s on Father’s Day weekend, and we encourage you to bring your children and parents during the day by using the Day Pass option. We have limited dorm accommodations so those overnight tickets are reserved for the adults. There is plenty of room at this one for everyone to grab one of the types of tickets and be part of it, and we even hope that some of the younger and older generations might want to lead sessions as well.

Meanwhile, here is a taste of what’s already on deck for this fabulous event:

  • Battledecks
  • Quidditch on the lush school grounds
  • Live music to inspire and entertain
  • Improv on a live stage
  • Education + Technology, Social and New Media
  • Government + Technology, Social and New Media
  • Health + Technology, Social and New Media
  • Blogging, All Levels of Expertise
  • PodCasting, All Levels of Expertise
  • Music + Technology, Social and New Media
  • Film + Technology, Social and New Media
  • Video for the Web
  • Collaborative Economies
  • Adaptive Media for Small and Medium Business
  • What can YOU teach? What do YOU want to learn?
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    Social Media Curves

    While on a call with members of The Community Roundtable recently, I spoke about the concept of social media curves, or social media arcs. This is something I encourage my clients to consider as they embark on their first social media forays, or revamp an existing social media presence. It requires a shift in thinking that encourages patience – something in short supply in this always-on world.

    What I mean by a social media curve is the time frame from when you first start to create and nurture your social media efforts and when you see your first success. In working with clients in all industries, the time frames I tend to see average out to 3 month and 6 month curves of time. This is strictly “anecdata”, as they say, based on the work I’ve done – I’d love to see the information compiled from others in the industry to see if this curve holds true across the board.

    We’ve already covered the need for businesses, filmmakers, musicians, artists, etc. to have purposeful engagement on social media platforms. We’ve covered the need for being human, balancing personal and professional and other basics. So now that you’ve been in the social media trenches for a while and established your basic identity, presence and reason for being there (or re-established, if you are repairing a poorly done campaign or repopulating a social media ghost town), what comes next?

    Once you’ve laid a foundation, it’s time to work from goals on the front end and set appropriate expectations on the back end. Map out what you hope to achieve through social media, then break it down into reasonable, bite sized goals. Each of these goals will become part of a social media curve. Prioritize the goals, then associate them with concrete offline benchmarks (after all, the “ROI” of social media is not an arbitrary number of followers or fans, but actual offline results: sales, referrals, leads, foot traffic, event attendance, restaurant bookings, collaborators on projects, better customer service, etc).

    What do I mean by appropriate expectations? This is really where the social media curve idea comes in. Depending on the size of your goal, and how long and how well you’ve been maintaining your social identity and engagement, you will see results on a social media curve. A shallow response, followed by an arc of positive results and more attention and engagement from others, tapering off and becoming steady as the weeks go by. This means that for a small goal, you should see measurable and steady results after about 3 months, and for a larger goal, expect 6 months. (And keep in mind that “I want more business” is not a goal, it’s a hope – and hope is not a business model. A goal would be “I want to increase restaurant bookings by x% a week”)

    Many are disappointed that the results are not immediate, since the internet seems to move so quickly. If you have built an outstanding (and I do mean outstanding as in extraordinary, fully engaged, interesting, interested, helpful and aware) social presence and have the social leverage that comes from that, you can achieve a slightly faster response, but too many think outstanding presence means numbers on a page. It does not. Take Chris Brogan for example. People do not listen to Chris because he has a gazillion followers, great hair and a huge blog following. People listen to Chris because he listens to them, and has spent years being helpful, aware, interesting, interested, and otherwise fully engaged. In the beginning of his social media curve, he could not have released Trust Agents and gotten it to reach the sales levels it did simply by using his social leverage to let people know he had a book out. At this point in his curve, he can (and did), and he can do it much more quickly than the average person, thanks to years of time and investment in his social media “family”.

    For the average person or business online, however – expect 3 – 6 months before you see real results. Take your time and really cultivate your own social media family. Measure your success by how your offline goals are met, not by whether you have as much of a following as someone else. And above all else, slow down and handle your online presence with care.

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