Using social media during your next event will help build attendance and awareness.
What are some things to consider when planning to use social media during an event?
Here are the top 10 things Doug considered when tweeting for the New Hampshire Film Festival this month. Throughout the event he was able to connect with fans, monitor trends, and share moments of the festival aimed at connecting festival goers and others. Having someone dedicated to sharing throughout the festival helped build awareness and strengthen the bond with current fans.
1. Make sure people know how to connect
It’s important to share with everyone how they can connect with you during an event. Make sure to be clear on what networks you’ll be monitoring and sharing from. Your social invitation should be shared on all event material let people know where you’ll be. For the festival this was done on Twitter using the hashtag #NHFF11.
2. Be clear about the story you want to tell
Now that your fans know how to connect with you. What is the story that you’ll be sharing throughout your event. By understanding the strengthens of the networks and how to best utilize them you’ll attract more fans that are passionate about sharing your story. For the film festival we shared film buzz as well as the social aspect of the festival such as parties, sightings, etc…
3. Let your online networks know who you are
Encourage them to come up and share with you in person during the event. This will lead to more stories that you can share online.
4. Understand the difference in how content is shared on different networks
Make sure you use the different social networks to their best capabilities. For the festival we tweeted a few times an hour, but on Facebook we posted just a few times a day.
5. Understand the schedule
Know the schedule of events and run through the event in your head so you know where to be and for what. Before an event I always run through the day in my head. I want to make sure that I know when different story opportunities will be and what type of stories I should be prepared to share. This will lessen moments where you may be caught off guard or miss something special to share.
6. Find the unique things to share
This goes back to number two about knowing the story you want share. Most of time unique moments are spontantious, but be ready to share them when they happen.
7. Make others outside of your event feel like they were there
Give the people that may be following your event the opportunity to participate and feel like they were at the event. This will build their excitement and hopefully entice them to come the following year.
8. Have a dedicated sharer
Choosing who you’d like responsible for sharing during an event is important. You need someone who understands the brand, the ins and outs of the event, and has the initiative to travel around and insert themselves throughout the event.
9. Strike up a conversation online
Some of your posts should come full circle. Make sure you’re asking your fans what they think, or to get involved in what’s happening at an event. By opening up the conversation you become less of a billboard and more human.
10. Don’t stop and plan to continue communicating with fans a few days after an event.
Make sure that you have the necessary tools to keep communicating with fans about the event for a few days after. People will continue to share photos and stories and you want to make sure that you’re present to reshare them and to thank them.
Have you used social media for a live event? What advice would you offer?