Recently, an article in Harvard Business Review by Professor Mike Toffel (Harvard Business School) and Associate Professor Aaron K. Chatterji (Duke University) called Divided We Lead came to my attention. In the conversation about the article that ensued during its HBR Webinar, people were clamoring for best practices for companies dealing with activist CEOs. This […]
Best practices for companies with Activist CEOs Read More »
Mark Schaefer wrote a post advising a “liquid” content strategy, with content posted only on various rented, third party platforms and not on a site that you own. This is diametrically opposed to the hub and spoke (or “spine”) strategy I support. In the hub and spoke model, your content lives in your hub (usually a website
Your content must build your own business, not someone else’s Read More »
What did you run from today? As my puppy ran from a loud noise three stories below, I teased him for being ridiculous (my pit bull is a lover, not a fighter), but none of us are immune to ridiculous moments. In my work through the years, I’ve often expected executives and business leaders to
Fear is your frenemy Read More »
I contributed to this ebook/white paper on content marketing called How To Kick-Start Your Content Marketing, A Seven Step Approach to Delivering Success, created after a webinar I did with Mike Lewis of Awareness, Taulbee Jackson of Raidious and Paul Gillin. Enjoy, and thanks to Skyword for gathering our thoughts together for the book! Download
White Paper: How To Kick-Start Your Content Marketing Read More »
After reading Chris Brogan’s post on interruptive communication today, and responding in the video below on Utterli*, I started percolating on the concept. I love when something simple gets my brain cranking, don’t you? Here is the link to Chris’s post, the video is embedded below, and after that are my thoughts as they strayed
Interruptive vs Disruptive Technologies Read More »
