Publications
Poston, L. (2021 – 2024) Digital article series on the psychology of marketing. Forbes.
Poston, L. (2012) Social Media Metrics for Dummies. John Wiley and Sons Publishing. New York.
Poston, L. (2011) Grande Guide to Social Advertising. Eloqua. Boston.
Chernov, J., Owyang, J., Thomas, J., Poston, L., Cohen, B., Rubel, S., Evans, S., Eliason, F., Singer, A., Bradshaw, L. & Phillips, L. (2011) Social Media ProBook. Eloqua. Boston.
Fitton, L. Gruen, M., & Poston, L. (2010) Twitter for Dummies. John Wiley and Sons Publishing. New York. 2nd edition.
Fitton, L., Gruen, M. & Poston, L. (2009) Twitter for Dummies. John Wiley and Sons Publishing. New York. 1st edition.
Full list of media appearances, past presentations, and publications can be found on the Media page here.
Citations
Acar, A. (2013). Culture and social media usage: Analysis of Japanese Twitter users. International Journal of Electronic Commerce Studies, 4(1), 21-32.
Alyüz, F. (2022). Covid-19 pandemic sürecinde siyasi aktörlerin siyasal iletişim pratiği: Twitter örneği= Politicial communication practice of political actors in the Covid-19 pandemic process: Twitter example (Master’s thesis, Sakarya Üniversitesi).
Aslan, P. (2011). Halkla ilişkilerde yeni eğilimler: Sosyal medya (Master’s thesis, Marmara Universitesi (Turkey)).
BAL, F. (2014). PRESENTEİZM VE PSİKOLOJİK SÖZLEŞMENİN DUYGUSAL ZEKÂ İLE İLİŞKİSİ: GAZİANTEP ÜNİVERSİTESİ’NDE BİR UYGULAMA.
Bayraktar, M. (2020). Üniversite öğrencilerinde bağlanma stilleri, sosyal medya bağımlılığı ve koşullu öz-değer arasındaki ilişki. Ondokuz Mayıs Üniversitesi/Lisansüstü Eğitim Enstitüsü, Samsun.
Bedir, A., & Gülcü, A. (2016). The effect of social media usage on academic achievement and attitudes of university students. Erzurum Atatürk University, Institute of Educational Sciences, Master’s Thesis.
Brøgger, M. N., Nielbo, K. L., & Fage-Butler, A. (2021). # Detkuhaværetmig. Conjunctions, 8(1), 1-18.
Budu, S., Korkuvi, P. J., Owusu-Ansah, S., & Yeboah, F. (2020). Leveraging social media platforms in marketing library services in Ghanaian universities. Library Philosophy and Practice, 109-128.
Çelik, F. (2019). Dijital alanda kurumsal spor iletişimi: Spor kulüpleri ve taraftarların sosyal medya kullanımları üzerine araştırma.
ÇELİK, F. (2020). Corporate Sports Communication and Social Media. Academician Bookstore.
Chamberlin, L., & Lehmann, K. (2011). Twitter in higher education. In Educating educators with social media (pp. 375-391). Emerald Group Publishing Limited.
Coche, R. (2014). How golfers and tennis players frame themselves: A content analysis of Twitter profile pictures. Journal of Sports Media, 9(1), 95-121.
Coche, R. (2017). How athletes frame themselves on social media: An analysis of Twitter profiles. Journal of sports media, 12(1), 89-112.
Coche, R. (2019). The State of Women’s Sports on the Web: Content Analysis of International Sports News Websites and Athlete’s Twitter Profiles. University of North Carolina Hussman School of Journalism and Media.
Cole, J. (2011). Investigating the Role of Online Social Media in Consumer-Firm Relationships (Honors thesis). Digital Commons. Coastal Carolina University.
Da Cás, L. L. K. (Year). Redes sociais virtuais: Um estudo sobre seu emprego como fontes abertas para a atividade de inteligência (Master’s thesis, Universidade Católica de Brasília). University Repository.
Darling, D. (2010). The networking survival guide: Practical advice to help you gain confidence, approach people, and get the success you want. McGraw Hill Professional.
deCalesta, D. S. (2019). Communicating with and Educating Stakeholders. In Deer Management for Forest Landowners and Managers (pp. 175-193). CRC Press.
Deason, R. L. (2010). A freelance writer’s guide to marketing online. University of Arkansas at Little Rock.
Değirmenci, A. (2023). Sosyal medyada paylaşılan haber yorumlarının haberin algılanmasına etkisi (Master’s thesis, Aksaray Üniversitesi Sosyal Bilimler Enstitüsü).
Demirdağ, M. E. (2021). SOSYAL MEDYADA DAYANIŞMA ÖRNEĞİ OLARAK “DUA ACENTELİĞİ”. Kadim Akademi SBD, 5(2), 50-69.
Demirci, M. A., Oltulu, P., & Mukhopadhyay, S. (2024). The educational impact of the hashtag PathTweetAward on pathology from the perspective of medical students. Journal of Diagnostic and Academic Pathology, 1(1), 13-17.
Donmez, F. I., Gunuc, S., Misirli, O., Ersoy, M., Kuzu, A., & Odabasi, HF (2012). Cypriot Journal of Educational Sciences.
Düzgün, O. (2018). Sosyal medyanın marka bağlılığına etkisi (Master’s thesis, Aksaray Üniversitesi Sosyal Bilimler Enstitüsü).
Emmanuel, N.G. (x). Help yourself: recent trends in African peacekeeping in Africa. ASPJ. Afrique et Francophonie. Vol. 5, No. 4.
Escalona, G., & Misticoni, C. Yo, nosotros y ellos 2.0: comparación entre la representación social construida por los candidatos Hugo Chávez y Henrique Capriles desde sus cuentas personales en Twitter. Caso: Campaña Electoral para las elecciones presidenciales, Venezuela 2012 (Doctoral dissertation).
Esen, E. (2017). Eğitim hizmetleri pazarlamasında sosyal medyanın etkisi: Konya’daki devlet ve vakıf üniversitelerinin uygulamalarının karşılaştırılmasına yönelik bir araştırma.
Esfandiari, M., Fridrich, B., & Yao, J. (2021). Visual content of Twitter during the 2018 protests in Iran: Analysis of its role and function. Global Media and Communication, 17(2), 213-230.
Everbach, T., Clark, M., & Nisbett, G. S. (2018). # IfTheyGunnedMeDown: An analysis of mainstream and social media in the Ferguson, Missouri, shooting of Michael Brown. Electronic News, 12(1), 23-41.
Fadhil, N.A. (2016). An Exploratory Study on Social Engagement Using Facebook Among Hotel Operators in Malaysia (Master of Science Thesis). Universiti Utara Malaysia.
Farajova, A. (2018). Azerbaycan ve Türkiye’deki Üniversite Öğrencilerinin Geleneksel ve Dijital Medya Kullanımları ve Doyumları (Doctoral dissertation, Yüksek Lisans Tezi).
Gallagher, B. K., & Sowa, J. E. (2013). Leveraging Social Media To Engage And Retain: Arts/culture organization donors, members, and volunteers. In The Routledge Companion to Arts Marketing (pp. 170-179). Routledge.
Gibbs, C. (2013). Twitters impact on sports media relations.
Gökgül, A. N. (2016). Sosyal medyanın siyasal iletişim aracı olarak kullanımı: 7 Haziran 2015 Genel Seçimleri Twitter örneği (Master’s thesis, Sosyal Bilimler Enstitüsü).
Gribbin, M. E. (2010). Social Media Marketing for Small Businesses and Organizations: With an Emphasis on Facebook (Master’s thesis, The University of Texas at Austin).
Günüç, S., Odabaşı, H., & Kuzu, A. (2013). 21. yüzyıl öğrenci özelliklerinin öğretmen adayları tarafından tanımlanması: bir twitter uygulaması/the defining characterıstıcs of students of the 21st century by student teachers: a twitter activity. Eğitimde Kuram ve Uygulama, 9(4), 436-455.
Hettler, U. (2010). Social media marketing: Marketing mit Blogs, sozialen Netzwerken und weiteren Anwendungen des Web 2.0. Oldenbourg Wissenschaftsverlag.
Hultbom, C. (2011). Twittertåget – resan mot ett förbättrat anseende? – En studie om twittrande resenärers inställning till SJ AB:s kommunikation genom Twitter. Företagsekonomiska institutionen.
Huotari, M., & Nyberg, E. (2012). Utilizing social media in a tourism company.
Hutomo, R. A., & Hutami, R. F. (2012). Pengaruh komponen social customer relationship management terhadap loyalitas pelanggan SimPATI. [Final Assignment, Universitas Telkom].
Iglesias, S. L., & Damas, S. H. (2015). “La comunicación de los museos españoles en Twitter: análisis de la situación y.” Departamento de Periodismo y Comunicación Audiovisual. Universidad Carlos III de Madrid.
Irmscher, M. (2010). Die Nutzung der Blogsoftware WordPress als Web Content Management System [Bachelor’s thesis, Hochschule Mittweida]. MOnAMi – Publication Server of Hochschule Mittweida.
Issa, T. (2010). Sustainable Business Strategies and PESTEL Framework. GSTF International Journal on Computing.
İştin, A. E. (2020). Social media transforming tourist behavior. In The Emerald handbook of ICT in tourism and hospitality (pp. 113-128). Emerald Publishing Limited.
Jung, J. K. (2015). Code clouds: Qualitative geovisualization of geotweets. The Canadian Geographer/Le Géographe Canadien, 59(1), 52-68.
Kaplan, A. (2021). Marka kimliği unsurlarından semboller bağlamında havayolu şirketlerinin sosyal medya stratejileri.
Karadeniz, B. (2020). Yeni medyada nefret söylemi: Twitter uygulamasında nefret söylemi analizi.
Karasu, H. P., Girgin, Ü., & Uzuner, Y. (2012). İşitme engelli öğrenciler ve işiten öğrencilerin okuma becerilerinin formel olmayan okuma envanteri ile değerlendirilmesi. Anadolu Journal of Educational Sciences International, 2(1), 65-88.
Kasmani, M. F., Sabran, R., & Ramle, N. A. (2014). Who is tweeting on# PRU13?. Asian Social Science, 10(18), 144.
Klaus, P., Manthiou, A., & Luong, V. H. (2022). Sustainability in luxury: insights from Twitter activities. Journal of Strategic Marketing, 1-18.
Koçyiğit, M. (2015). Sosyal ağların marka bağlılığı oluşturmadaki rolü.
Kuma, S. (2022). Adoption of social media in Tourism Industry with Special Reference to National Capital Region. Worldwide Journal of Multidisciplinary Research and Development.
Kuri, N. (2021). Erklärungsgehalt von Twitter-Daten für Kursbewegungen von Kryptowährungen. Eine ökonometrische Analyse. GRIN Verlag.
Kusumaningtyas, D. N. C., & Nugroho, B. A. (2020, December). Semiotic Analysis of Cyber Literature Mini-Fiction@ fiksimini. In International Joint Conference on Arts and Humanities (IJCAH 2020) (pp. 535-539). Atlantis Press.
Lasewicz, P. C. (2015). Forget the past? Or history matters? Selected academic perspectives on the strategic value of organizational pasts. The American Archivist, 78(1), 59-83.
Lastra Pérez, G. (2014). El periodismo deportivo en Twitter: análisis del uso de la herramienta por parte de los profesionales de la información (Doctoral dissertation, Universidad Europea de Madrid).
Loader, B. D., & Mercea, D. (2012). Social media and democracy.
Mансуров, А. В. (2014). Компьютерные технологии в журналистике и научных исследованиях.
Mazumdar, B. T. (2019). The Two Faces of Digital Diplomacy: Dialogic Public Diplomacy and Space for User Motives (Doctoral dissertation, University of Southern California).
McDaniels, S. T. (2017). Twitter and the# blacklivesmatter movement (Master’s thesis, San Diego State University).
Meier, F. (2017). Re-finding Tweets.
Meier, F. (2018). Re-finding Tweets-Analyse der Personal-Information-Management-Praktik Re-finding im Kontext der Social-Media-Plattform Twitter (Doctoral dissertation).
Mena Muñoz, S. (2013). Medición del tiempo de efectividad de los tuits: Interés y vida de la información en la era de las redes sociales.
Miettunen, E. (2020). # SharedEurope-so that they know we’re still here: communications campaign for a network of European cultural institutions in London (Master’s thesis).
Minne, A. (2014). L’impact de l’utilisation du langage SMS sur l’orthographe. Médecine humaine et pathologie. ffdumas-01502964f
Modolo, A. D. R. (2018). Hipertextualidade e relações dialógicas no gênero digital microblog político dos candidatos à presidêcia do Brasil nas eleições 2010 (Doctoral dissertation, Universidade de São Paulo).
Mollona, E., & Vasapollo, M. (2012). Social Media Marketing: acquisire clienti con gli strumenti del web 2.0.
Müllerová, P. (2017). Social media marketing influence on consumer behavior (Doctoral dissertation, Masarykova univerzita, Ekonomicko-správní fakulta).
Muñoz, S. M. (2013). Medición del tiempo de efectividad de los tuits. Interés y vida de la información en la era de las redes sociales. In M. Vicente Mariño, T. González Hortigüela, & M. Pacheco Rueda (Coords.), Investigar la Comunicación hoy. Revisión de políticas científicas y aportaciones metodológicas: Simposio Internacional sobre Política Científica en Comunicación (Vol. 1, pp. 173-184). ISBN 978-84-616-4124-6.
Nalwoga, L. (2017). Examining Agenda Setting Effects of Twitter Users during the 2016 Uganda Presidential Election.
Nedregård, E. J. (2013). Skjulte stemmer: Mediepolitikk, mediesensur og journalistrollen i konfliktområder (Master’s thesis, The University of Bergen).
Nurina, S. I., Rahardjo, T., Pradekso, T., & Lailiyah, N. (2015). Hubungan Antara Terpaan Informasi Garuda Indonesia di Media Sosial Twitter@ Garuda_UK dan Terpaan Sponsorship Garuda Indonesia dalam Pertandingan Liverpool Footbal Club dengan Kesadaran Merek Garuda Indonesia. Interaksi Online, 3(2).
Odabaşı, H. F., Mısırlı, Ö., Günüç, S., Timar, Z. Ş., Ersoy, M., Som, S., … & Erol, O. (2012). Eğitim için yeni bir ortam: Twitter. Anadolu Journal of Educational Sciences International, 2(1), 89-103.
Orr, T. B. (2012). Top 10 Tips for Safe and Responsible Digital Communication. The Rosen Publishing Group, Inc.
Osman, N. A. Online identity for Somali youth on social media: A study of Mogadishu youth (Master’s thesis, Sosyal Bilimler Enstitüsü).
Osterholm, J. (2013). How social media impacts crisis communication strategies: Industry perspective & case studies’ review. The ODM Group.
Özçakır, U. (2023). Siyaset iletişiminde sosyal medya: Mecliste grubu bulunmayan parti liderlerinin Twitter kullanımları= Social media in political communication: Twitter use of party leaders without a party group (Master’s thesis, Sakarya Üniversitesi).
Patel, M., Chaudhary, S., & Bhise, M. (2011). Agro-produce marketing using social network. In First International Workshop on Social Media Engagement (SoME 2011) colocated with 20th International World Wide Web Conference.
Pontoh, A. K. (2021). Computational Propaganda in Hashtag Activism. Jurnal Komunikasi, 13(2), 251-270.
Puspitasari, I. M. (2024). INVESTIGATING NETSPEAK APPLIED IN YOUTH INTERACTION IN X BASE ACCOUNT: WORD FORMATION ANALYSIS. LANGUAGE HORIZON, 12(1), 26-37.
Qayyoum, H., Haq, A., Ali, G., & Nazar, A. (2022). Inter-Media Agenda Setting of Twitter and Traditional Media on Pakistan’s Budget 2019. Online Media and Society, 3, 63-83.
Rämö, P. (2022). Twitter topic modeling and sentiment analysis on Smart cities.
Ricchetti, F. (2021). EEUU y Corea del Norte: Twitter, poder y diplomacia. Universidad de San Andres.
Selçuk, M. (2017). Türkiye’deki üniversitelerin sosyal medya kullanım politikalarının ve kullanım oranlarının karşılaştırılması. İstanbul Üniversitesi.
Shin, S., Jiang, Z., Lim, R. E., & Lyu, J. (2024). Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions. Journal of Current Issues & Research in Advertising, 45(3), 282-300.
Sić, M. (2017). Aktivnosti Islamske države na Twitteru (Doctoral dissertation, University of Zagreb. Department of Croatian Studies. Division of Communication Sciences).
Simavoğlu, F. (2019). Dijital medya reklamlarının z jenerasyonunun çevrimiçi satın alma davranışları üzerindeki rolü.
Siyambaş, P. B. (2015). Sınıf öğretmeni adaylarının teknolojik terim farkındalıkları, teknoloji ile öğrenmeye yönelik özgüven algıları ve bilgisayar ile internet tutumları arasındaki ilişkilerin incelenmesi. Karadeniz Teknik Üniversitesi Eğitim Bilimleri Enstitüsü, Trabzon.
Skyring, C. A. (2014). Learning in 140 characters: Microblogging for professional learning (Doctoral dissertation, Queensland University of Technology).
Small, T. A. (2011). What the hashtag? A content analysis of Canadian politics on Twitter. Information, communication & society, 14(6), 872-895.
Smith, A. (2015). “Wow, I didn’t know that before; thank you”: How scientists use Twitter for public engagement. Journal of Promotional Communications, 3(3).
Timar, Z.S. (2012). Eğitim için Yeni Bir Ortam: Twitter. Anadolu Üniversitesi Yayınları.
Titania, B. (2020). Penerapan Metode Text Mining dan Social Network Analysis pada Jejaring Sosial Twitter (Studi terhadap: Dugaan Korupsi Asuransi Jiwasraya dan Dugaan Korupsi Asuransi Sosial Angkatan Bersenjata Republik Indonesia).
Tiryaki, S. (2015). Toplumsal yaşamda facebook bağımlılığı: Konya örneğinde bir saha araştırması.
Toksarı, M., & Bayraktar, M. M. M. (2014). Tüketici algılarını etkileyen faktörlerde sosyal medyanın rolü: Niğde Üniversitesi İİ BF örneği. Uşak Üniversitesi Sosyal Bilimler Dergisi, 7(4), 1-28.
Torrijos, J. L. R., & Vegas, X. R. (2017). Accountability en las redes sociales. Libros de estilo en continua evolución y retroalimentación a través de Twitter. Revista Latina de Comunicación Social, (72), 915-941.
Torrijos, J. R. (2017). Accountability in social networks. Ever-evolving stylebooks and feedback through Twitter.
Torrijos, J. R. (2017). México, en la prensa chilena: análisis basado en minería de datos textuales en Twitter.
Toy, M. E. (2019). Bir Siyasal İletişim Aracı Olarak Sosyal Medya: 31 Mart 2019 Yerel SeçimlerindeCumhur İttifakı ve Millet İttifakı’nın Twitter Kullanımı (Master’s thesis, Marmara Universitesi (Turkey)).
Turban, E., Strauss, J., & Lai, L. (2016). Social Commerce: Marketing, Technology, and Management. Springer Texts in Business and Economics. Springer.
Turban, E., Strauss, J., Lai, L., Turban, E., Strauss, J., & Lai, L. (2016). Strategy and performance management in social commerce. Social Commerce: Marketing, Technology and Management, 233-263.
Ünal, A. T., & Köroğlu, O. (2013). A comparative study of social network usage and adoption among Turkish prospective teachers. Mevlana International Journal of Education, 3(4).
Van Niekerk, C. (2014). The perception of social media as a promotional mix element in star-graded accommodation establishments in the Western Cape province of South Africa (Doctoral dissertation, University of South Africa).
Vicente Mariño, M., González Hortigüela, T., & Pacheco Rueda, M. (Coords.). (2013). Investigar la Comunicación hoy: Revisión de políticas científicas y aportaciones metodológicas. Universidad de Valladolid, Facultad de Ciencias Sociales, Jurídicas y de la Comunicación.
Vukmirović, A. D. (2017). Model infrastrukture za internet marketing istraživanja u elektronskom poslovanju. Универзитет у Београду.
Weng, Y. (2010). Cloud Regulation: Toward a Legal Framework from Social System Design Perspective. PKU Internet Law Watch Vol. 6-1 Peking University.
Williams, A., & Gonlin, V. (2017). I got all my sisters with me (on Black Twitter): second screening of How to Get Away with Murder as a discourse on Black Womanhood. Information, Communication & Society, 20(7), 984-1004.
Xavier, O. C., & Carvalho, C. L. D. (2011). Desenvolvimento de Aplicações Sociais A Partir de APIs em Redes Sociais Online. Universidade Federal de Goiás.
Xie, B. (2012). Media transparency in China: a critique of the party-state rhetoric and market discourses (Doctoral dissertation).
Xie, B. (2014). Media transparency in China: Rethinking rhetoric and reality. Lexington Books.
YE, Z. (2015). GENDER PREFERENCES AND INSTAGRAM HASHTAG USAGE ON# MALAYSIANFOOD (Doctoral dissertation, Universiti Teknologi Malaysia).
Yeboah, F. (2020). Leveraging Social Media Platforms in Markting Library Services in Ghanaian Universities. University of Nebraska, Lincoln.
Yeniçıktı, N. T. (2016). Sosyal medya kullanım motivasyonları: Facebook ve Twitter kullanıcıları üzerine kullanımlar ve doyumlar araştırması.
Zaza, B. (2017). The Effect of Social Networking Sites on the Development of The EFL Learners’ Writing Skill: The Case of Master Two English Language Students At the University of Mostaganem.
Зекавица, А. (2018). Улога и значај феномена Big Data са аспекта маркетиншких истраживања. Универзитет Привредна академија у Новом Саду.