Posts Tagged: climate change

A Little Light Reading

What’s on your nightstand or in your beach tote this summer? My summer reading looks like this:

Currently finished:

The Tipping Point by Malcolm Gladwell (2nd reading)

Groundswell by Christine Li and Josh Bernoff (2nd reading)

The Moral Animal by Robert Wright (TERRIBLE book, btw)

On the nightstand:

Made to Stick by Chip Heath and Dan Heath

Planet Google by Randall Stross

Spent: Sex, Evolution and Consumer Behavior by Geoffrey Miller

Rules of Thumb by Alan Webber

The Power of a Positive No by William Ury

On Order:

The Fourth Turning by William Strauss

The Extreme Future by James Canton

The Transparent Society by David Brin
Crossing the Chasm by Geoffrey A. Moore; Regis McKenna
The Soul of a New Machine by Tracy Kidder

What is on your must read list? I have a few projects coming up that require researching and studying a variety of theories and viewpoints, and I’m actively seeking books I have not considered yet. Do you have a seminal work not listed here you rely on for future theory or psychology/sociology of technology? Does one of these works speak to you? What resonates with you?

note: links in this blog may be Amazon affiliate links

American Natural History Museum uses FaceBook to effect climate change awareness

Over on Tech.Blorge today, I report on the American Natural History Museum and it’s new multi faceted social media campaign to get the word out about climate change in general, and their new blog specifically. I’m pretty excited to see such an “old-school” institution as a natural history museum take the reigns of social media in such a way.

Their multi-faceted social media campaign is driving people to their site via YouTube, FaceBook, Flickr, Twitter and their own web site and blog. It’s well done, fully coordinated and yet remains genuine. I’m pleased to see this kind of effort being used to drive real world change through social media and I highly recommend you check out the article, which has links to each facet of the campaign.