You’ve found your groove. You’re focused on your dream. You’re putting into practice the ideas you discovered from early adopters and early investors in this whole “social” space from books like Twitter For Dummies, Trust Agents, Crush It!, Get Seen, and so many more*. You’re stoked – you can feel your dreams realized, a step at a time. Then, you get distracted.
Have you noticed you get distracted by the very minds who inspired you in the first place? It’s not always just a coincidence. In some cases, it’s intentional. In other cases, it’s more benign – a thought leader, as they become called, wants to keep generating ideas and sometimes simply doesn’t think of the impact it may have on the person the ideas touch. Other times, they do. A Gary Vaynerchuk or a Chris Brogan** or others say they are “redrawing” or “refocusing” or “going beyond crushing it” and “stepping up their game” or [insert other vague yet seemingly positive language] here.
It makes you feel inadequate. It makes you feel left behind. It makes you feel like you aren’t moving fast enough. It makes you feel as though you have to keep up with the Joneses. It makes you stop focusing on your goal.
Did you know that the skill I use the most in my job is my education in psychology? Did you know that distraction, envy and inadequacy are very effective techniques for sidelining the competition? Did you know that in this new economy with these new tools, at this rapid pace technology flies, you are just as much competition as the heavy hitters who have come before?
If you didn’t know that before, know it now. Listen to the “thought leaders” when it helps you, but check in with yourself daily. Make sure your eyes stay on your prize and stop thinking you have to veer off your track each time someone with a bigger megaphone tries something new. Should you stop innovating? No. Should you innovate wisely and according to what works for your resources? Yes.
Now get back to work, hustle, and stop letting me distract you.
* Yes, they are Amazon affiliate links. I read a book a day – it helps me feed my addiction.
** I adore Chris, Gary, Steve and the rest of my colleagues. They are awesome. You should still focus on what’s good for you and your business above all else.