Recently, an article in Harvard Business Review by Professor Mike Toffel (Harvard Business School) and Associate Professor Aaron K. Chatterji (Duke University) called Divided We Lead came to my attention. In the conversation about the article that ensued during its HBR Webinar, people were clamoring for best practices for companies dealing with activist CEOs. This […]
Best practices for companies with Activist CEOs Read More »
If you’ve known me throughout my career, you may be familiar with the 80/20/0 philosophy regarding social media posts that I share as a simple template for clients who want to get started in digital marketing to keep in mind: 80% human posts lifting up ideas and people that have nothing to do with your
Setting strategy aside to bear witness to turbulent times Read More »
I go on and on about needing to be ready for the world without work. Thinking about what we’ll do to find value in ourselves when we don’t have to “be” our jobs, what we’ll do to put value back in the world around us. The responses I get indicate that people cling to the idea
Are you ready to be freed from a world of work? Read More »
This week Aeon Magazine had a piece focused on my favorite topic: the world after work. Helping businesses and individuals who are struggling to cope with the change to the world beyond work is the focus of my ongoing studies, in fact, and something I incorporate into change management strategy when helping clients. I realized
Obsessing about the potential of the world beyond work Read More »
Mark Schaefer wrote a post advising a “liquid” content strategy, with content posted only on various rented, third party platforms and not on a site that you own. This is diametrically opposed to the hub and spoke (or “spine”) strategy I support. In the hub and spoke model, your content lives in your hub (usually a website
Your content must build your own business, not someone else’s Read More »
What did you run from today? As my puppy ran from a loud noise three stories below, I teased him for being ridiculous (my pit bull is a lover, not a fighter), but none of us are immune to ridiculous moments. In my work through the years, I’ve often expected executives and business leaders to
Fear is your frenemy Read More »
I contributed to this ebook/white paper on content marketing called How To Kick-Start Your Content Marketing, A Seven Step Approach to Delivering Success, created after a webinar I did with Mike Lewis of Awareness, Taulbee Jackson of Raidious and Paul Gillin. Enjoy, and thanks to Skyword for gathering our thoughts together for the book! Download
White Paper: How To Kick-Start Your Content Marketing Read More »
Seminar on Metrics for Awareness View more presentations from Leslie Poston (Having trouble viewing the slides? Try this link.) I had the pleasure of presenting a webinar on social media metrics for a group of people* via the Awareness Inc. webinar series this week. This is the second webinar I’ve done with Awareness and I
Wrap Post: From Dummy to Genius Metrics Webinar with Awareness Read More »
