On occasion people ask me why I don’t post more here. It isn’t that I don’t have valuable information to share with you, I do. In fact, I have so many post ideas and things I want to share with you in my head it gets a bit crowded sometimes. I tend to wander around muttering to myself or jotting things in my HTC Mogul using Evernote‘s Voice Note, Ink Note or Photo Note features so I don’t forget, which can get me more than a few funny looks until people figure out I’m just making mental notes.
I don’t post more often because I like to put most of my ideas into action instead. I am a woman of big ideas, a connector, and I try to enact as many as possible, as quickly and as well as I can. I don’t like a good idea to die on the vine. A lot of these big ideas involve connecting the real world with the online world. The value of social media to people and businesses is in the connectivity it brings, and the doors that opens. This means I believe just as much in the value of face time as I do in the value of online time, and I try to instill that belief in others by building powerful real life networks.
I’ve been putting these thoughts into practice with Social Media Breakfast NH, Podcamp NH, in-person relationship building, client coaching and strategizing, writing books to make the concept easier for others like Twitter for Dummies (co-author with Laura Fitton and Michael Gruen), investigating co-working spaces like the upcoming Port Forward, real life networking whenever possible at events like NH and Boston Media Makers, local off-web events like Chamber meetings or last night’s Extreme Website Makeover event, one-on-one time with my colleagues and friends whose minds inspire me, and more. There is something about translating connections between the tangible and the intangible that makes the ideas much more vibrant and that makes the connection adhere more fully.
How is face time important for your business? Simple: it brings the human element into your brand. You can attempt to engage people online until you are blue in the face. You can throw money and resources at social media until you go broke. But if you can’t translate that rapport and effort into time off the screen somehow, you’re missing a key component to your overall social media and business development strategy. It’s not your 100 or 100,000 or more followers on various platforms that counts, it’s the number that come to your movie, attend your event, support your cause in person, talk about you to their friends, go to your concert, use your service in their homes or businesses, drink your wine in real life… you get the idea.
Never underestimate the value of face time. How do you employ face time in your business or life?
Topics on Fire, Episode 13: Social Media and Relationships is scheduled for 10 PM EST on Sunday, 2/8/09 on TalkShoe. I appreciate your patience with our last minute rescheduling once we realized there was a SuperBowl conflict last week.
How is social media having an impact on your online and offline relationships? What are some things you can do to safeguard your non-tech based friendships, loves and family dynamics? What can you do to enhance your online relationships with real people? Note: this is about personal relationships, not B2C or B2B relationships.
Current panel includes myself as moderator and social media and marketing enthisiast Ben Grossman, Perkett PR’s own Christine Major, Thomas Edwards of Project Infinity plus networking coach Diane Darling as panelists. This will be a good one, y’all.
UPDATE: Below is the embedded podcast for your to listen to. It was a blast – thanks so much to the panelists for being on the show.
I’m sending out a call for panelists for upcoming episodes of Topics on Fire. If you fit the bill and want to participate in one of my bi-weekly 10PM Sunday night podcasts, let me know in the comments, via email or in a Twitter direct message.
Topics on Fire, Episode 13: Social Media and Relationships
How is social media having an impact on your online and offline relationships? What are some things you can do to safeguard your non-tech based friendships, loves and family dynamics? What can you do to enhance your online relationships with real people? Note: this is about personal relationships, not B2C relationships.
Topics on Fire, Episode 14: Social Media and Finances
We’ll be tapping some of your favorite social media and online finance thought leaders to help you navigate the choppy economic days ahead. Topics we will be touching on: using social media tools to stay informed about changes in the economy and to find resources to understand what they mean for you, social media budget tools, juggling the costs of maintaining a web presence in a down economy, online money tools, online loan info, making financial judgment calls online, and more.
Current panel includes myself as moderator. Chris Penn of Financial Aid Podcast may be joining us, schedule permitting. Slots available for more panelists.
Do you have a topic idea for a future episode? Let me know. I like for the episodes to touch on social media in some way, but as you can see by our recent forays into fashion and wine, the connection is allowed to be a bit loose. This is all about having some fun while getting valuable opinion and information, after all!