Posts Tagged: #SMB

Next Social Media Breakfast NH Fall 2012: Metrics

As emerging media becomes more and more main stream, the demand for a monthly breakfast has declined. This is largely due to an increasing number of social media events at all times of day putting a strain on resources for planning and sponsorship as well as attendance – people simply don’t have time to attend everything! That doesn’t mean SMBNH is over, though, it just means it’s not happening monthly any more.

Our next Social Media Breakfast will be September 14th, 2012.  It will be epic – the advantage of doing fewer breakfast is that we have more time to get amazing speakers and cool venues. Please email me if you would like to suggest  a speaker, as this is now entering planning phase, or if you would like to offer to sponsor in some way.

As many of you know, my co-founder Kevin Micalizzi moved to San Francisco thanks to his amazing job with I’ll miss him terribly not just as a friend, but also as an extremely efficient planning machine that helped me pull of SMBNH for the last three years, as well as PodCamp NH. That means if SMBNH is to continue at any frequency, I’ll need some help! Planning events is not a one person job.

Ping me if you think you are up to the task (warning: it’s time consuming). It should be noted that I am not just looking for help in the short term – at some point I’ll want to step down from this beautiful thing I’ve created and need someone who might be the right fit to take it over and carry the torch.

MEANWHILE, you can sign up for the next Social Media Breakfast NH right now, even while we are planning it. Note: Ticket price is “Pay What You Want”, as donation help us pull this off for you.


SMBNH October at Phillips Exeter Academy: Circles of Influence

Register for SMBNH At Phillips Exeter Academy: Circles of Influence in Exeter, NH  on Eventbrite

Welcome to SMBNH: Circles of Influence: Google+ and How Social Media Empowers Users to Unite, Grow and Shape Communities

With a focus on large scale communications and communites as well as small scale, we explore how social media has helped nations topple, companies grow, politics change, local movements get off the ground and more. Whether it’s news regarding Libya’s conflicts or supporting a local talented artist by creating community and communication, these flexible tools help make it happen.

Phillips Exeter Academy SealThis month we are being hosted by Phillips Exeter Acedemy in Exeter, NH.

From their Mission page:

“Exeter seeks to graduate young people whose creativity and independence of thought sustain their continuing inquiry and reflection, whose interest in others and the world around them surpasses their self concern, and whose passion for learning impels them beyond what they already know.”

Some of our brightest stars have attended Phillips Exeter Academy and benefitted from their philosophy.

This month’s focus brings us a well rounded group of speakers as well.

The morning begins with an address from Phillips Exeter Academy, then seques into our three speakers, starting with

Leslie Poston, Founder of Magnitude Media and co-author of Twitter for Dummies, contributor to the Social Media ProBook and author of the Grande Guide to Social Advertising, as well as (coming in 2012) Social Media Metrics for Dummies, will address some of the privacy concerns faced by educators and others when building communities. Then moving on to

John Herman, Media Literacy Educator and Founder of NH Media Makers, author and polymath as well as a very special guest from Google will talk to you about building community, applying media literacy best practices and other topics related to Google +, and will demonstrate several of the Google + capabilities live during the talk.

We’ll then be closing the morning with our featured speaker:

Grant Sanborn, Director of Interactive Marketing for HCA Healthcare. Grant will speak about the challenges and best practices he’s experienced in building an online community around a 17 hospital group, including Portsmouth Regional Hospital.

There will also be a one hour campus tour of Phillips Exeter Academy immediately following the breakfast as well. We encourage you to take part.

All of us at SMBNH look forward to seeing you all there.

Follow Leslie, John, Grant, Phillips Exeter Academy, SMBNH on Twitter before the breakfast for up to the minute updates.

Circle Leslie, John, or Mike from PEA on Google + to get in the spirit of the breakfast.

SMBNH Portsmouth: Local Business Tech

Register for Social Media Breakfast NH: Local Business Tech in Portsmouth, NH  on Eventbrite

We hope to see you at our next SMBNH on May 20, 2011! Online signup closes on May 19, 2011.

You can read what Social Media Breakfast NH is all about, how Leslie started it many moons ago and who the awesome people on the SMBNH team are who make these breakfasts possible, like co-organizers Kevin, Nik, Karen, Diane, Matt, Susan and Melanie by heading over to the official blog and reading our About SMBNH page. There is also a mailing list in the side bar there – signing up means you will hear about these events first!

Leslie and Kevin would like to thank Melanie Burger, without whom we couldn’t have pulled off SMBNH this month. Thank you!

The Theme for May 2011’s Social Media Breakfast NH is Local Business Tech

We’ll be discussing how customers and businesses are using social media to go local, buy local, eat local and more, and how companies, employees and customers can use these tools to their advantage.


8:30 – 8:58 AM Networking and Breakfast

8:58 – 9:00 Opening Remarks by SMBNH Founder Leslie Poston and Co-Organizer Melanie Burger

9:00 – 9:05 Sponsor Remarks by Roundabout Diner

9:05 – 9:25 Sarah Diment, The Beachmere Inn

9:25 – 9:45 Walter Elly, MicroArts, Location Based Services in our community businesses

9:45 – 10:05 Stephen Bobbett: Illustrator and Designer, STREET Server and Social Media Liaison

10:05 – 10:30 Group Q&A with all speakers at the front to field questions

We’d like to thank our venue sponsor, the locally owned and operated and social media active Roundabout Diner.

We’d like to thank our food and beverage sponsor: Roundabout Diner

Roundabout Diner is a locally owned restaurant with fabulous food and service, centrally located on the Portsmouth Traffic Circle to serve you.

Follow Roundabout Diner on Twitter

We’re looking forward to having these sponsors involved in May!

Note: There is plenty of parking at the diner

Tell your fellow NH VIPs that we’re looking for YOU to help make SMBNH 2011 amazing:

We’re looking for your help to direct the topics of the next year’s Social Media Breakfast NH! Won’t you fill out this quick form letting us know what you want to hear about for SMBNH 2011?

We’re also adding to our speaking roster for 2011 – have you always wanted your 15 minutes to share your knowledge with your SMBNH peers? Now is your chance! Tell us all about you and how you can help us increase our brain power at an SMBNH in 2011 on this form.


On Twitter

On Facebook

On LinkedIn

On The Web

By Email (Leslie)

Updates and changes to this event, including confirmed speakers not yet listed, can be found on the blog.

Social Media Breakfast NH Wants Your Input!

As the holiday season approaches, all of us at SMBNH are working to build a schedule for 2011 that has even more quality speakers, the topics you want to know more about, and that makes its way to every part of the state. We’re scheduling now for SMBNH in Upper Valley, Keene, Monadnock, Nashua, Portsmouth, Manchester, and more.

Have you always wanted to be a speaker at one of our breakfasts? The best way to do that is to toss your name in the ring! Simply head over to our SMBNH Speaker Registration Form and tell us a little about yourself, and you’ll be up for consideration when we have a topic that fits. The more detail you can give us, the better able we are to select appropriate speakers for each topic. Don’t worry – we don’t share your information with anyone else.

We’ve covered a lot of topics since we started way back when, but we may not have covered YOUR desired topic (or maybe we covered it, but the information has changed and it could use a refresher). Let us know what you want to learn more about in 2011 on our SMBNH Topic Request Form. Just to reiterate – we don’t share your information with anyone else. We just use it to contact you if we have questions.

I can’t wait to see what you propose and which of you wants to speak! One note: speakers must live or work in NH – the point of SMBNH is to highlight the talent that we have right here in the Granite State.

SMBNH & SMBME Join For Education

Register for SMBNH & SMBME Join for Education in Portsmouth, NH  on Eventbrite

NOTE: THE EVENT IS ON August 20, 2010.

Ticket sales end on 8/19 in the evening. Do not confuse the Eventbrite ticket end date with the event date! 


This month, your Social Media Breakfast is a joint effort between SMBNH founder Leslie Poston of Magnitude Media and SMBME founder Amanda O’Brien of Hall Web Services

In NH we’ve had two Education themed SMBNH mornings (here and here), where you have heard from folks breaking new ground in education from all over the state. Now we’re bringing some of the bright minds from Maine down to collaborate and share what our neighbor is doing for social and education. 

We hope to foster a greater feeling of community between the education communities in both states, and we hope you enjoy our three speakers from our sister state of Maine and meeting our attendees from both NH and Maine this month.

Thank you to our sponsors:

a destination for people writing and reading about the role of social media in education, particularly in independent schools and colleges. edSocialMedia the company has held a Summit, a dozen hands-on social media Bootcamps around the country, spoken at numerous conferences, hired our first full time director, and expanded our services to include social media strategy and consulting.


WhippleHill Communications provides targeted communications solutions for independent schools seeking next-generation Web services. Our core Podium platform combines powerful content management and student data management software in a modular system designed to allow schools to add functionality at their own pace. Our Partner Ecosystem brings industry solutions to schools through Podium’s open API.  As a Software as a Service company, WhippleHill’s hosted solutions are secure and updated regularly at no additional cost.


Hall Tools include SERP data, Site Statistics, Conversion Data and Social Media Mentions – offering a more complete user source and traffic model




Theme for the 14th Social Media Breakfast: Social Media for Educators

The 14th Social Media Breakfast NH is also the first SMBNH and SMBME collaboration.

This one will be all about topics related to educators using Social Media and as our third foray into education here in NH, will feature speakers from our neighbor: Maine.  

In addition to Leslie Poston (myself), who will be your host and MC for the morning, you will have three speakers giving three brief presentations on topics relating to the theme for the morning. 


Opening Remarks by Leslie Poston (SMBNH founder)

Alex Steed (ME) from Opportunity Maine is putting together a local report card for schools that is heavily social media based and will be talking about his project.

Tucker Kimball (ME) from Gould Academy will present a case study on how GA uses social media.

Richard Byrne from Free Technology for Teachers

Q&A session (we do a Q&A with all three speakers at the end. Amanda O’Brien will moderate this portion)

Closing Remarks and announcements by Leslie Poston

This is going to be a great breakfast!


There is a huge lot at the Marriott. I believe they validate parking, but have not confirmed this yet for you. 


The Marriott is at the corners of Deer St, Maplewood Ave and Hanover St in Portsmouth. The address in the sidebar will get you to the parking entrance but is not their official address.

Event Center:

Look for the blue awning to the side of the main entrance – that’s where we’ll be!



Let’s make SMBNH crackle with energy and success! See you there!

SMBNH Nashua May 2010 Recap

I am so happy that so many folks in Nashua turned out today for the first time bringing Social Media Breakfast NH to your city. We’ll be doing it more regularly (and with less kinks) in the future. With a plethora of challenges occurring behind the scenes in pulling this off, including having trouble with venue, sound difficulties, speakers flaking out at the last minute, speakers agreeing to be last minute replacements and more, your tolerance was very appreciated and we hope to see you at the next one (and will be holding it a venue much more conducive to learning next time).

That said, Nashua has some very different concerns from the upper part of the state and the seacoast region. I’d like to get some feedback for future events on what topics are near and dear to your hearts and would fill your needs the best going forward. I’ll be sharing the information I receive with Diane, Kevin and Matt as well. Of note, some things about the breakfast don’t alter from event to event, regardless of location. The breakfast portion of the day is always a half hour networking over coffee and light, portable fare such as bagels, fruit, pastries and such. The speaking portion is always geared toward three speakers with Q&A at the end of the day.

Here is a quick questionnaire to get your feedback and ideas.

SMBNH 9: Tracking Success

NOTE: THE EVENT IS ON February 19, 2010.

Ticket sales end on 2/18 in the evening. Do not confuse the Eventbrite ticket end date with the event date!


This month’s Social Media Breakfast is brought to you by Magnitude Media, DimDim, and New Heights of New Hampshire, with breakfast sponsors Portsmouth Regional Hospital and Carpe Diem Coffee.

You already know about us, since we are the breakfast maestro each month, and DimDim, who handles the periodic live casting of the breakfasts (note: this breakfast will not be live cast). Let me tell you a bit about our venue:

We’re excited to have New Heights – Adventures for Teens donating space at their Portsmouth Facility (we’ll be in the gym). If you’re not familiar with New Heights – Adventures for Teens, their mission is:

To assist Seacoast youth to develop the competence, character, confidence, and resiliency necessary for a healthy and successful adulthood.

Thanks to Salina McIntire of the Portsmouth Chamber of Commerce for helping with introductions to the venue team and sponsor this month!


Theme for the 9th Social Media Breakfast: Tracking Success

The ninth Social Media Breakfast NH (hashtag #smbnh) will be all about topics related to Tracking Success in Social Media. In this struggling economy and shifting paradigm we need to be working together to be more successful and better weather the storm. We should be pulling in all aspects of technology, new media, old media and social media to succeed. This meeting will help us lay the foundation for a richer, better education, tech and new media community in NH.

In addition to Leslie Poston (myself), who will be your host and MC for the morning, you will have three speakers giving three brief presentations on topics relating to the theme for the morning.


Opening Remarks by Leslie Poston (SMBNH founder)

Welcome Remarks by Wayne Moulton of New Heights

Sponsor Remarks by Grant from Portsmouth Regional Hospital

Maria Simos (@mesimos), CEO of, will talk about finding, measuring and analyzing econ data online.

Wayne Kurtzman (@waynenh), Senior Marketing Analyst at Hello Direct, will talk about the future of analytics, including augmented reality and more.

KD Paine, founder of KD Paine & Partners and often called the “Goddess of Measurement”, well known around the country for her knowledge on the topic, will be speaking on measurement in an online world.

This is going to be a great breakfast!

Social Media Breakfast History

On seeing growing demand in this area, I decided to fill the need with a new branch of the nationwide Social Media Breakfast in NH. It isn’t that we don’t love Boston, because we do, but our neighbor to the north is rich in technology and social media, and often overlooked when events are planned. I saw a need for networking opportunities that were easier to get to for the northern tech and social media crowd, and decided to step up and fill it. Because NH itself is a diverse and scattered state, the Social Media Breakfast there will be just a little bit different than the one in Cambridge/Boston. Our first meeting was in January 2009, and was a roaring success.

What is a Social Media Breakfast?

From the official description: The Social Media Breakfast was founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend.

The breakfast series began in Boston and has now spread to more than a dozen cities throughout the United States and around the world.

How will the Social Media Breakfast in NH be different?

The main difference between Social Media Breakfast NH and other SMBs will be all-inclusiveness. I do not want only social media people and companies to attend, I also want technology types, programmers, coders, tech writers, tech companies and more to attend. As a state that is rich in technology but scattered in distance, I think the best networking and connection making effect will be achieved by combined our different cultures. You never know, as a social media type you might just meet the coder you’ve been looking for to create your dream project if we all come together to connect and to learn from each other!


Let’s make SMBNH crackle with energy and success! See you there!

SMBNH – Community

This month’s Social Media Breakfast is brought to you by Magnitude Media, DimDim and the Manchester City Library.

You already know about M2, since we are the breakfast maestro each month, and DimDim, who handles the live casting of the breakfasts. Let me tell you a bit about the Manchester City Library:

The Manchester City Library has been a cultural treasure to Manchester and New Hampshire since 1854. In his inaugural address that year, Mayor elect Frederick Smyth proposed the establishment of a free public library for all of Manchester’s citizens. During the previous decade, the Manchester Athenaeum had been used and enjoyed by its members. The Manchester Athenaeum collection was officially transferred to the city on September 6, 1854, bringing to life Mayor Smyth’s dream of a Manchester City Library. (read more history here) The Manchester City Library isn’t stuck in its past, however. It has a thriving technological component, highlighting social media through its blog, Twitter, Facebook, Flickr photos, and more.

Thank you to Lichen Rancourt who helped facilitate the Manchester City Library sponsorship for us!

Location: Manchester City Library Auditorium

Theme for the sixth Social Media Breakfast: Community

The sixth Social Media Breakfast NH (hashtag #smbnh) will be all about topics related to Community. In this struggling economy and shifting paradigm we need to be working together to be more successful and better weather the storm. We should be pulling in all aspects of technology, new media, old media and social media to succeed. This meeting will help us lay the foundation for a richer, better education, tech and new media community in NH.

In addition to myself, who will be your host and MC for the morning, you will have three speakers giving three brief presentations on topics relating to the theme for the morning.


• Opening Remarks by Leslie Poston, Magnitude Media

• Welcome Remarks by Lichen Rancourt from the library

• Kevin Micalizzi, Community Manager for DimDim, on Simple Rules for Great Community Management

• Rachel Happe, Co-Founder of The Community Roundtable, on Eight Competencies to Socializing Your Organization

• Heidi Duncanson, Marketing Director at the Children’s Museum of NH, will share tips for building community on a shoestring

This is going to be a great breakfast!


Let’s make SMBNH crackle with energy and success! See you there!

Does Social Media Really Need The Leash Of An HOA?

Social media is finally catching on in the mainstream media, and in the mainstream public. The reaction from my fellow social media consultants and “early adopters” has been varied and interesting. I talked a bit about the first reactions and gave a few pointers for finding a good consultant in this space already,  after the first wave of popularity. One of the most interesting things going on now that we’re getting into the next phase is this desire to confine social media with rules.

Have you ever been to meetings of social media groups and wanted to leave because they felt like a Home Owners Association for Social Media? Or read an idea on a blog and thought to yourself “Why is this person or company trying to lay claim to this idea people are already doing on a local level and stifle its growth with rules?”  It seems to me that people or companies strive for rules and regulations for two reasons: a desire to validate their presence in a space, and fear.

Every good social media campaign needs a backbone. It needs a concerted, well-conceived goal set. The right tools (this includes the people actively acting on the campaign). You need solid strategy in place to get you to wear you want to be. At the same time, you need flexibility. If everyone is given a proscribed set of rules on the national level, all we’ll get is an impersonal, HMO style social media experience. This will only serve to drive people away from the platforms you have invested in. If you are going to spend the time, energy and effort (and trust me, a great social media campaign does take effort, time and energy) in this space, why would you shoot yourself in the foot by creating a situation where you can not innovate?

Don’t fall prey to false metrics. Eschew extensive rules. Avoid boilerplate social media campaigns. Leave yourself the ability to respond, to think actively and proactively about the results you are getting. Leave yourself and your company the room to do what needs to be done, and where, in real time. Practice a few common sense guidelines (Listen, Engage, Listen, Be Human, Don’t Tell The Internet If You Wouldn’t Tell Your Grandma, Listen, Share, Help, Be Trustworthy, Listen) and you’ll be fine.

Social Media Breakfast NH Is Having A Summer BBQ

That’s right, we’re changing it up a bit in August for the Social Media Breakfast! I know the rest of you are as ready for summer sun and fun as I am, so I thought we’d go for broke and have a BBQ bash on August 21, 2009.  From 1:00 PM to 4:00 PM we’ll be taking over the floating gazebo, floating band stage and grassy lake side at Rick’s Pond View on Route 125 in Kingston, NH!

We’re going to have a band, Rick is going to roast a pig for us and serve all the fixin’s, and there will be a cash bar for alcoholic beverages (coffee, tea and water will be included with the BBQ). We are seeking sponsors (partial sponsorship is ok). The sponsorships will be used to pay the band and pay for the food. Rick is generously donating the venue space for free.

This Social Media Breakfast NH will be a slightly different format. Instead of having speakers, we are inviting you to bring your family to this afternoon of networking and fun. Sponsors will get the benefit of being part of the marketing for the event (we’ll make sure you get lots of exposure in the coming weeks). They’ll also get to take the microphone briefly to tell us a little about why they sponsored and what they do as a company.

I’m looking into getting shirts made for what we hope to be an annual event at varying venues across the state. If I do get shirts done (it’s pretty short notice), the sponsors will also have logos on the back of the shirt.

So, the sign up page will be going up shortly. If you want to be a full or partial sponsor, please email me directly or use the Google Voice button in the right sidebar to leave me a message.

This will be a blast, and a great way to celebrate and network before everyone get back to school and fall routines. Even CEOs get to play “hooky” once in a while – it makes us human.

The venue: