If you’ve known me throughout my career, you may be familiar with the 80/20/0 philosophy regarding social media posts that I share as a simple template for clients who want to get started in digital marketing to keep in mind:
Following my social feeds lately, you can plainly see I’ve tossed that long-time, steady practice right out for my own personal use.I’d even go so far as to say my personal ratio right now is 80% politics, 20% work, if I had to guess. I wanted to talk for a minute about why I am (temporarily, I truly hope) highly focused on politics and current events.
Without a diverse, intelligent, empathetic, knowledgeable society where we care about and lift up our fellow humans, we are all in trouble – globally. Borders only exist in the minds of humans. They are a construct. A useful construct for shaping smaller, more tribal societies around common values and economic goals, to be sure, but a construct nonetheless. Everything we do impacts the world. We share one planet. In recent weeks, political shifts in the US and the UK (but especially the US) have led to a more restricted vision of society. If these shifts stopped at economics, I would not be so vocal, however; these shifts are putting real human lives here and abroad in peril.
So I ask that if you follow me on social, bear with me. I feel it is important to share my work knowledge with you, but it will continue to be peppered with a heavy dose of bearing witness to the events unfolding. This is a monumental time in our history, and for me it would be morally wrong to turn a blind eye to it and conduct 100% “business as usual.” I say this in a truly non-partisan way, as well: no matter your political leanings, taking care of our fellow humans seems like a universal value we all must share.
Meanwhile, if you want to try the beta of my passion project with the all-woman led BuoyUp, you can download the beta now in the Chrome Store and help us do good while reading the news. Additionally, if you are an ethically focused B2B company who wants the same in your digital strategist to help you right now, reach out to me. We have room for a few more digital strategy and content marketing clients at my company Story Engage before we’re at capacity.
image credit Lucas Franco via Unsplash
Obama was elected as our next President by one of the largest margins in recent election history, ushering in a new administration under what I think can safely be called a mandate. Already he is being touted as the Technology President, and geeks everywhere are in spasms of ecstasy over the potential for technology, new media and social media. Many are even going so far as to say that he was elected by social media, though I disagree. It is my stance that he was elected by us after using his firm grasp of social media and technology to show the nation how to network on a global digital scale.
A recent article on CNN.com, written by journalist Leslie Sanchez, suggested that Obama”s success in garnering an impressive following of young voters demonstrated that for the GOP to succeed, the party will need to match Team Obama”s savvy use of social media in future elections. Though John McCain”s team certainly didn”t match the efforts of Obama”s in social media, there is a much more significant reason why McCain and the GOP as a whole won”t succeed in winning over the young vote, which runs to the very core of the party.
The show was a lively one. The panelists were fantastic, and we opened up the phone lines at the end for broader discussion as well. Each person on the call gave a take-away for the listeners before we signed off for the night, something they could do to bring politics into their lives using online tools and social media.
Tonight’s Topics on Fire will be a lively one, as the topic is Politics and Social Media / Technology. Catch it live at 11 PM Eastern on TalkShoe.
Leslie Bradshaw from New Media Strategies and JESS3 will be joining us on the panel. Leslie is a frequent panelist here at Topics on Fire and was on the episode that generated the Strong Women in Tech initiative.
New panelists this week are Justin Herman, creator of the Voter Registration Night with the Nationals and the Mets and former Hill staffer and Amy Greenlaw of PortalVideo.
Tune in on TalkShoe at 11PM Eastern and participate in chat. If you follow the call on TalkShoe you also get notified when each new episode is coming up.
I was a panelist on Aaron Brazell of Technosailor’s The Aaron Brazell Show with a number of other VSPs (very smart people):