Starting today, you have a month to win one of 10 signed copies of my book, Social Media Metrics for Dummies, over on GoodReads. Good luck!
If you aren’t yet a GoodReads user, sign up and connect with me on my Leslie Poston author page for Social Media Metrics for Dummies, Twitter for Dummies and other upcoming books.
Social Media Metrics for Dummies is designed to give you a great start in using metrics for your brand or business. It is appropriate for both beginners and intermediate analytics users. Have you read it? I love it when happy readers leave reviews on GoodReads and on Amazon!
Yesterday I was on Breakthrough Business Radio.
If you missed it, here is the audio:
Michelle Price and Leslie Poston talk about Social Media Metrics
This week I did a webinar with Demand Metric on tips and tricks for advancing your metrics knowledge.
The entire video is embedded below.
Thanks so much to Jerry Rackley and team for having me. You had a great group with great questions!
Getting from Novice to Expert
Marketers that understand the value of social media are nevertheless often unsure the best approach to monitoring and measuring their social media efforts. This free webinar, presented by Leslie Poston, author of “Social Media Metrics for Dummies” will help you sift through all the information available about social media monitoring and metrics so that you can know what’s being said and measure the effectiveness of your social media efforts.
Using principles from her book, Leslie will teach attendees of this webinar:
How you can feel like your efforts online are measurable and full of purpose and direction.
How applying metrics to the whole organization for a true social business model will help you drive sales and grow your brand.
How metrics should lead to more than one goal: marketing and brand awareness, sales, competitive intelligence, human resources, content marketing plans and more.
—–> REGISTER HERE
I am pleased to announce that I will be hosting a live book talk on Shindig, a new customized video chat space for live events. We will be connected globally via webcam online, and can interact and participate in a live talk about Social Media Metrics. You can socialize with other participants, or watch and listen. The event will be June 20, 2012 at 6pm Eastern / 3 PM Pacific.
Here’s how it works. About 15 minutes before it starts go to the event link and log in (those who register using the link above will receive their log in instructions to their email). You should test your microphone and camera at this time. Then when the event starts we can get underway. We will have an interactive talk about Social Media Metrics, followed by a question and answer session. The talk is sponsored by Shindig Events.
The way to make this interesting and fun is to have A LOT of people in attendance. So please invite as many of your friends as you like to join us! Spread the word on Facebook and Twitter to as many people as you can.
Grab your web cams and get ready for a fun evening!
I had the pleasure of presenting a webinar on social media metrics for a group of people* via the Awareness Inc. webinar series this week. This is the second webinar I’ve done with Awareness and I enjoy it every time. The people who sign up are always engaged and ask fantastic questions. I know there is a recording on Awareness, and you can grab it here.
I was asked to create a list of the tools I mentioned. I only touched the tip of the iceberg with tools listed and the potential of metrics in the webinar. An hour is so short when you’re discussing such an important and comprehensive topic! (By the way, Walter Schärer attended from pretty far away and took some fairly good notes, linked here for your reference. If you also took notes, let me know and I’ll link to your post.) Regarding tools, there are many, many more tools in the book, and instruction on how to create many of the metrics we discussed (available here), but here are those tools I was able to mention this week for you:
1) For more information on the reverse tracking of the metrics of Occupy Movement sites that I mentioned to illustrate my point that metrics is a two-way street, I refer you to Tim Lebert’s post detailing his findings
2) Awareness, Inc’s Hub
3) Google Analytics
5) Ripples (Google Plus)
6) SocialStatistics (Google Plus)
7) Bit.ly (Twitter, etc – URL shortener with stats)
8 ) Ow.ly (Twitter, etc – URL shortener with stats)
9) HootSuite (see above)
10) TweetReach (Twitter)
11) Page Lever (Facebook)
12) Edgerank Checker (Facebook)
13) TubeMogul (Youtube – uploader with stats – now called OneLoad)
14) PinReach (Pinterest)
15) Pintics (Pinterest)
16) Pinerly (Pinterest)
17) Pinpuff (Pinterest)
18) MailChimp (Email)
19) Constant Contact (Email)
20) WhatCounts (Email)
21) Localytics (Mobile)
22) Google Alerts (Competitive Intelligence)
23) Search Alerts for Ebay (Competitive Intelligence)
24) Advanced Twitter Search (Competitive Intelligence)
25) Slick RSS (Competitive Intelligence – any RSS reader will do, pick your favorite)
26) ChangeDetection (Competitive Intelligence)
27) HowSociable (Competitive Intelligence)
28) SocialMention (Competitive Intelligence)
29) Majestic SEO (Competitive Intelligence)
30) SEO for Chrome (Competitive Intelligence)
31) W3 Patrol (Competitive Intelligence)
32) W3 Techs (Competitive Intelligence)
33) Regular Expression Checker (Competitive Intelligence)
34) GA Data Grabber from MTAnalytics
35) Christopher Penn (Great source of actionable info)
36) Avinash Kausik (Great source of info)
37) Radian6 (Metrics + Sentiment)
38) Custom Scoop (Metrics + Sentiment)
39) Quantified Self Movement (Metrics Outside of the Box)
40) Nicholas Felton (QS Example)
41) Fitbit (the device I use to track exercise, sleep, etc)
*And by “group of people” I mean well over 1000 signed up. Thank you so much, that was an honor.
I use Creative Commons Search to find awesome, available for use images for my slide shows. Credit for the images that made this slide show more awesome go to:
Marc_Smith, Adbusters, Seattle Municipal Archives, NASA Goddard Space Flight Center, Search Engine People, craigCloutier, Anonymous9000, klipfolio, mtanalytics, stockerre, filmnoir 1, Nicholas Felton
I am very excited to see my hard work hit shelves and I hope it helps folks learn about metrics and how to implement them in their social media and on their web sites.
I’m already starting to see the book appear in mentions around the web, and I appreciate the sharing and recommendations very much.
The official short link for the book is http://bit.ly/smmfd and the official hashtag for talking about it on Google Plus and Twitter is #SMM4D – I’ll keep the link updated to the best places to buy it as we go forward.
— Eloqua (@Eloqua) March 29, 2012
You can’t write a book in a vacuum, and I was able to include tips, tricks and tools from many metrics heavy hitters that I’m proud to call friends. This gives you a more well-rounded view of metrics, instead of a single “my way or the highway” approach. I am so looking forward to seeing the book on shelves, and will have a publication date for you soon. The publisher assures me that there will be ebook editions for all of the major devices as well.